- Home
- Marketing Analytics Software
- Marketing Evolution
On the recordRead 11 Oct 202627 facts
Marketing Evolution
New York, New York, United States
On the record
- Commercial availability
- The site directs visitors to schedule a demo or contact the team, and its integrations FAQ asks whether a free trial is available without stating an answer in the page text.marketingevolution.com · read 11 Oct 2026
- Core functions
- Substrate unifies marketing signals, standardizes KPIs and taxonomies, reconstructs customer journeys, and governs data lineage and auditability.marketingevolution.com · read 11 Oct 2026
- Darwin measurement
- Darwin describes MMM, MTA, and incrementality as unified on one foundation, with pacing and ROI forecasting.marketingevolution.com · read 11 Oct 2026
- Darwin planning
- Darwin lets teams simulate investment scenarios and evaluate budget decisions before committing spend.marketingevolution.com · read 11 Oct 2026
- Data activation
- It publishes marketing context to warehouses, BI platforms, CDPs, reverse ETL, enterprise apps, and agents.marketingevolution.com · read 11 Oct 2026
- Data context
- It applies marketing domain intelligence, business ontology, standardized taxonomies, KPI definitions, and governance to marketing data.marketingevolution.com · read 11 Oct 2026
- Data operations
- Its operational workspace supports data validation, pipeline monitoring, data cataloging, lineage, auditability, and governance.marketingevolution.com · read 11 Oct 2026
- Data outputs
- Substrate can publish marketing context to warehouses, BI platforms, CDPs, and agents.marketingevolution.com · read 11 Oct 2026
- Data requirements
- Marketing Evolution says Darwin can work with as little as three months of marketing exposure and conversion data.marketingevolution.com · read 11 Oct 2026
- Data unification
- It brings paid, owned, earned, CRM, offline, retail, creative, and business data into one marketing foundation.marketingevolution.com · read 11 Oct 2026
- Deployment timing
- The company says users can connect existing data sources and start getting answers in six weeks.marketingevolution.com · read 11 Oct 2026
- Integration options
- The company describes a growing library of prebuilt connectors for online, offline, structured, and unstructured sources, and invites requests for integrations not listed.marketingevolution.com · read 11 Oct 2026
- Integrations
- The integrations page lists connectors including Meta Ads, Google Ads, Snowflake, BigQuery, Salesforce, HubSpot, Google Analytics 4, Tableau, and Power BI.marketingevolution.com · read 11 Oct 2026
- Intended users
- The company presents Substrate as an enterprise marketing performance system and Darwin as an intelligence application for marketing teams.marketingevolution.com · read 11 Oct 2026
- Journey reconstruction
- It reconstructs customer journeys and generates marketing data to support measurement, simulation, optimization, and AI.marketingevolution.com · read 11 Oct 2026
- Measurement and optimization
- Darwin unifies MMM, MTA, and incrementality measurement with pacing and ROI forecasting, and says it detects anomalies across 20+ data sources.marketingevolution.com · read 11 Oct 2026
- Onboarding
- The company says teams can connect existing data sources and start getting answers in six weeks, with expert onboarding and ongoing support.marketingevolution.com · read 11 Oct 2026
- Privacy
- The company describes its journey reconstruction as privacy-safe and identity-free, and says its approach does not require PII.marketingevolution.com · read 11 Oct 2026
