Best Market Research Software in 2026
Updated
In short: SurveyToGo is ranked #1 of 57 as of 4 October 2026, ahead of SurveyMonkey and Appinio. The best-ranked option with a free plan is LimeSurvey. The lowest first paid tier on this page is 1Q at $1/mo.
Market research software supports the work of gathering and interpreting information about markets and audiences. To compare these options, consider whether advanced segmentation and conjoint analysis suit the questions you want to explore, then review panel access and reporting level. Response limits and user-seat limits offer a view of stated capacity, while free-plan availability and paid-from pricing add cost context. Appinio, Fuel Cycle, and Askia appear among the opening entries, alongside Qualtrics and QuestionPro. As you weigh the ranked options, focus on the capabilities and limits that match your research needs and the size of your team.
57 market research software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 SurveyToGo iPhone + Android RecognisedPhone appDocumentedFree plan 7.4
- 2 SurveyMonkey iPhone + Android RecognisedPhone appDocumentedFree plan 7.3
- 3 Appinio iPhone + Android RecognisedPhone appDocumentedFree plan 7.2 Panel access: YesConjoint analysis: YesAdvanced segmentation: Yes
- 4 Alida iPhone + Android RecognisedPhone appDocumentedFree plan 7.0
- 5 1000minds iPhone + Android RecognisedPhone appDocumentedFree plan 6.9$2083.33/mo Panel access: YesConjoint analysis: YesAdvanced segmentation: Yes
- 6 Lighthouse Studio Android only RecognisedPhone appDocumentedFree plan 6.9 Panel access: YesConjoint analysis: YesAdvanced segmentation: Yes
- 7 Intergam iPhone + Android RecognisedPhone appDocumentedFree plan 6.8 Panel access: YesConjoint analysis: YesAdvanced segmentation: Yes
- 8 Askia iPhone + Android RecognisedPhone appDocumentedFree plan 6.7 Panel access: YesConjoint analysis: YesAdvanced segmentation: Yes
- 9 Fuel Cycle iPhone + Android RecognisedPhone appDocumentedFree plan 6.7 Panel access: YesConjoint analysis: YesAdvanced segmentation: Yes
- 10 Nebu iPhone + Android RecognisedPhone appDocumentedFree plan 6.7 Panel access: Yes
- 11 Nfield Android only RecognisedPhone appDocumentedFree plan 6.7 Panel access: YesConjoint analysis: Yes
- 12 NIPO Android only RecognisedPhone appDocumentedFree plan 6.7 Panel access: YesConjoint analysis: Yes
- 13 1Q iPhone + Android RecognisedPhone appDocumentedFree plan 6.5$1/mo Panel access: YesAdvanced segmentation: Yes
- 14 LimeSurvey No phone app RecognisedPhone appDocumentedFree plan 6.3$36/mo
- 15 Qualtrics No phone app RecognisedPhone appDocumentedFree plan 6.3$420/mo
- 16 SoSci Survey No phone app RecognisedPhone appDocumentedFree plan 6.3Free
- 17 Alchemer No phone app RecognisedPhone appDocumentedFree plan 6.2Free
- 18 Conjointly No phone app RecognisedPhone appDocumentedFree plan 6.2Free Panel access: YesConjoint analysis: YesAdvanced segmentation: Yes
- 19 DataLion No phone app RecognisedPhone appDocumentedFree plan 6.2€100/mo
- 20 Surveti No phone app RecognisedPhone appDocumentedFree plan 6.2$19/mo
- 21 SurveyLab No phone app RecognisedPhone appDocumentedFree plan 6.2$40.83/mo
- 22 Conjoint Survey No phone app RecognisedPhone appDocumentedFree plan 6.1Free Panel access: YesConjoint analysis: Yes
- 23 GlobalWebIndex No phone app RecognisedPhone appDocumentedFree plan 6.1$125/mo Panel access: YesAdvanced segmentation: Yes
- 24 Make Opinion Next No phone app RecognisedPhone appDocumentedFree plan 6.1€500/mo
- 25 Qualitati No phone app RecognisedPhone appDocumentedFree plan 6.1€7.50/mo
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which market research software is ranked first on Samsung Mobile US Press?
SurveyToGo is ranked #1 of 57 with a score of 7.4. SurveyMonkey is second and Appinio third.
How many of these have a free plan?
12 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, 1Q has the lowest first paid tier we found: $1/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.