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Appinio
Hamburg, Germany
What it is
Appinio is an AI-powered market research platform that combines survey workflows with support from market research experts. Users can design surveys, analyze and export results, prepare customized reports, and share insights in real time. Standard Surveys allow up to 90 questions and more than 20 question types, while Short Surveys allow up to 13 questions. Link Surveys can be sent to a customer’s own audience using a custom link or QR code. Results export as PowerPoint presentations, XLS files, and CSV files. Automated methods include MaxDiff, Conjoint, and Mental Availability. Research consultants review submitted surveys within one working day and may recommend adjustments. Appinio says it operates in more than 190 markets and has gathered over 2 billion opinions from more than 38 million consumers. Its solutions serve enterprises, scaleups, agencies, consultancies, and organizations in industries including FMCG, pharma, finance, and technology. Pricing is available on request, and a free plan is listed. The consumer app is available on Apple’s App Store and Google Play, free to download and use.
For and against
For
- Standard Surveys support over 20 question types.
- Link Surveys can reach a customer’s own audience.
- Exports include PowerPoint, XLS, and CSV.
- Consultants review surveys within one working day.
Against
- Pricing is available only on request.
- Short Surveys allow up to 13 questions.
The verdict
Appinio brings survey design, analysis, exports, and consultant review into one market research platform. Organizations should note the different question limits across survey types and request pricing details.
Who it suits
Appinio suits enterprises, scaleups, agencies, consultancies, and other organizations seeking consumer research tools. It may be useful for teams that need survey design, analysis, exports, and expert review.
Plans and prices
Business
Quarterly multi-country studies · two single-country tracking studies monthly · 24 to 36 ad-hoc studies
Read 1 Oct 2026 · appinio.com
Enterprise
Highly customized projects · multiple trackings · weekly multi-country ad-hoc studies
Read 1 Oct 2026 · appinio.com
Research as you go
Purchase credits as needed for one-off research projects
Read 1 Oct 2026 · appinio.com
Starter
One multi-country study · one single-country tracking study quarterly · three to five ad-hoc studies
Read 1 Oct 2026 · appinio.com
Team
Two multi-country studies · one single-country tracking study monthly · nine to twelve ad-hoc studies
Read 1 Oct 2026 · appinio.com
On the record
- All-in-one workflow
- The platform lets users design surveys, analyze and export results, create customized reports, and share insights in real time.appinio.com · read 1 Oct 2026
- Audience
- Appinio says its solutions serve enterprises, scaleups, agencies, consultancies, and organizations across industries including FMCG, pharma, finance, and technology.appinio.com · read 1 Oct 2026
- Compliance
- Appinio states that it is fully GDPR compliant and its Data Shield page states that it is SOC 2 certified.appinio.com · read 1 Oct 2026
- Data quality
- Appinio Data Shield uses device fingerprinting, phone MFA, IP filtering, behavioral detection, honeypots, and manual review to detect suspicious responses.appinio.com · read 1 Oct 2026
- Global reach
- Appinio states that it operates in more than 190 markets and has gathered over 2 billion opinions from more than 38 million consumers.appinio.com · read 1 Oct 2026
- Methodologies
- Appinio provides automated research methods including MaxDiff, Conjoint, and Mental Availability.appinio.com · read 1 Oct 2026
- Mobile app
- The Appinio consumer app is available on Apple’s App Store and Google Play and is free to download and use.appinio.app · read 1 Oct 2026
- Purpose
- Appinio is an AI-powered market research platform providing actionable consumer insights with market research expert support.appinio.com · read 1 Oct 2026
- Results export
- Survey results can be exported as PowerPoint presentations, XLS files, and CSV files.appinio.com · read 1 Oct 2026
- Security controls
- Appinio states that it encrypts data at rest and in transit, SSL-secures application traffic, applies least-privilege access, and enforces multi-factor authentication on its tools.appinio.com · read 1 Oct 2026
- Security hosting
- Appinio hosts its application on Amazon Web Services and uses GuardDuty, CloudWatch, and CloudTrail.appinio.com · read 1 Oct 2026
- Support
- Appinio research consultants review submitted surveys within one working day and provide recommendations or adjustments.appinio.com · read 1 Oct 2026
- Survey distribution
- Link Surveys can be shared through a custom link or QR code with the customer’s own audience.appinio.com · read 1 Oct 2026
- Survey limits
- Standard Surveys support up to 90 questions and more than 20 question types, while Short Surveys support up to 13 questions.appinio.com · read 1 Oct 2026
