GraceSoft Hospitality CRM

GraceSoft Hospitality CRM brings guest profiles, loyalty, marketing, communications, feedback, and engagement activities together for hospitality businesses. Its Guest Hub lets guests update profile details, review reservations and booking history, make payments, and buy products or services. Staff can prepare and email quotations, accept payments, and convert quotations into confirmed reservations. Campaign tools support guest segmentation by preferences and behavior, promotional outreach, and direct-booking opportunities. Properties can manage loyalty memberships, points, reward redemptions, discounts, and tiers. The CRM keeps profiles and interaction history visible across multiple properties and uses email and other identifying information to help prevent duplicates. It integrates with GraceSoft Easy InnKeeping PMS to synchronize guest profiles, reservations, loyalty activity, and communication history. Premium and Platinum plans integrate with Booking.com, Airbnb, Vrbo, Expedia, and more without extra commission fees. The dedicated CRM plan is priced on request. GraceSoft lists Android, iOS, and web availability, plus live chat, phone, and email support 24 hours a day, seven days a week.

GraceSoft Hospitality CRM covers guest records, campaigns, loyalty, and quotation-to-reservation workflows for hospitality operations. Confirm plan eligibility and pricing, since CRM inclusion is marked only for Platinum in the property-management comparison.

It is designed for hotels, resorts, vacation rentals, inns, campgrounds, RV parks, and other listed hospitality businesses, including multi-property groups. It may suit properties seeking guest marketing, loyalty management, and a shared view of guest interactions.

Overview

GraceSoft Hospitality CRM is a guest-management and engagement platform for lodging businesses, from small inns to multi-property groups. It is best suited to properties that want guest records, loyalty, marketing, and reservation workflows connected; the main caveat is that CRM is included only with the Platinum property-management plan.

Its mix of guest self-service, campaign tools, and quotation conversion makes it more than a contact database, but buyers should confirm plan eligibility and custom pricing before committing.

Key features

Guest records and booking workflows

The Guest Hub lets guests maintain profile details, review reservations and booking history, make payments, and purchase services or products. Staff can create and email quotations, accept payment, and turn a quotation into a confirmed reservation. That combination is useful for properties that want to move prospective guests from inquiry toward booking within the same workflow.

Profiles are checked against email addresses and other identifying information to help reduce duplicates. Direct integration with GraceSoft Easy InnKeeping PMS synchronizes profiles, reservations, loyalty activity, and communication history. Multi-property groups also get unified profiles and interaction visibility across locations, a practical advantage when returning guests stay at different properties.

Marketing and loyalty

Campaign tools support segmentation by guest preferences and behavior, targeted promotions, and direct-booking opportunities. Loyalty management covers memberships, points, reward redemption, discounts, and membership tiers. These are relevant tools for properties seeking to coordinate repeat-guest incentives with communications, though they matter less to operators who only need basic reservation records.

Payments, integrations, and support

GraceSoft lists Stripe, Square, Authorize.Net, Cashfree, Shift4, Moneris, Payfactory, and BridgPay as payment gateway integrations. Premium and Platinum include channel integrations with Booking.com, Airbnb, Vrbo, Expedia, and more without extra commission fees. GraceSoft says it achieved SAQ A PCI DSS compliance and that its applications do not electronically store, process, or transmit cardholder data on its systems or premises. Support is available by live chat, phone, and email 24 hours a day, seven days a week.

Pricing

GraceSoft offers a free Lite plan and a 14-day trial. The standalone GraceSoft CRM plan has custom pricing and includes setup and configuration, guest segmentation, automated email campaigns, interaction tracking, and reports. It is the option to examine if the CRM is the priority, but its price must be confirmed with GraceSoft.

Basic, Advanced, Premium, and Platinum are billed monthly. The published unit range is limited to 1–20 rental units in the Americas, so larger or differently located operations should confirm fit. The sharpest pricing distinction is CRM access: even Premium does not include it, making Platinum the relevant bundled tier for buyers who need the property-management package and CRM together.

Platforms

GraceSoft supports Android, iOS, and web, giving staff and guests mobile and browser access.

Who it's for

The CRM is designed for hotels, resorts, vacation rentals, bed and breakfasts, inns, motels, campgrounds, RV parks, dude ranches, and multi-property groups. It is strongest for operators that will use guest segmentation, loyalty management, and reservation-linked communications. It is a less compelling fit for buyers seeking an inexpensive CRM add-on to a lower-tier property-management plan, since CRM is reserved for Platinum in the comparison.

Pros and cons

• Pros: Guest Hub self-service spans profile updates, reservation history, payments, and purchases, reducing the gap between guest access and booking activity.
• Pros: PMS synchronization and unified multi-property profiles keep reservations, loyalty activity, and communications connected across locations.
• Pros: Platinum combines CRM with QuickBooks and PriceLabs integration, while Premium and Platinum offer channel connections without extra commission fees.
• Cons: CRM is excluded from Lite, Basic, Advanced, and Premium, so properties using the bundled property-management plans must move to Platinum for CRM.
• Cons: The standalone CRM has custom pricing, and the listed property-management tiers apply to 1–20 rental units in the Americas.

Alternatives

Consider Hospitality CRM Software to compare more products in this category. Scidoo CRM is worth considering if broader platform coverage matters; it supports Android, iOS, API, Linux, macOS, web, and Windows, with CRM pricing available by demo request. D-EDGE CRM is another paid option with Android, API, iOS, and web support.

HMS Flow Guest CRM & Loyalty may suit smaller properties seeking an annual per-property rate: its 1–10 room plan is €325 a year and its 11–20 room plan is €385 a year. BookOne CRM is an alternative for buyers comparing a broader front-office package that includes reservations, housekeeping, maintenance, reporting, and administration. HoteSoft Guest CRM is another option for small properties: its Starter plan is $299 a year or $29/month billed monthly, for up to 20 rooms and three users.

PageCRM is a freemium alternative if a free entry tier is important; its Starter plan includes one team seat, 500 contacts, and 50 AI messages per month. dailypoint 360° is a hotel-focused CRM/CDP and loyalty platform with pricing by demo request. Loyalist is a paid web-based alternative with custom pricing.

Verdict

GraceSoft Hospitality CRM is a strong candidate for lodging operators that want guest engagement, loyalty, and booking workflows tied to property operations, particularly multi-property groups already using Easy InnKeeping PMS. Choose it for its connected guest journey and self-service tools; look elsewhere if CRM must fit a lower-cost bundled plan or if a defined standalone price is essential.