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dailypoint 360°
Munich, Germany
What it is
dailypoint 360° is a customer data platform for hotel CRM and loyalty, designed for individual hotels and hotel groups. It collects guest data from connected systems and combines it into Central Guest Profiles for use in marketing, loyalty, communication, and hotel operations. Its Data Laundry cleans and consolidates guest records through duplicate detection, address correction, and profile enrichment. The CRM includes modules for loyalty, booking management, marketing campaigns, vouchers, profile insights, online reputation management, and website connections. Campaign Manager supports targeted email, SMS, and WhatsApp communication, with automatic fallback and real-time performance tracking. Booking Manager supports communication during the booking journey and targeted upselling. The loyalty offering includes a virtual guest card compatible with Android, Apple, and Windows devices. The maker describes more than 200 integrations, but data flows and functionality vary, and integrations are not necessarily bidirectional. The product runs on web and through an API. Pricing is on request; the company offers a free demo booking, but no self-serve product trial duration is stated.
For and against
For
- Combines connected-system data into Central Guest Profiles.
- Includes modules for loyalty, booking, campaigns, and vouchers.
- Campaign Manager supports email, SMS, and WhatsApp.
- Offers a free demo booking.
Against
- Pricing is available on request.
- Integration data flows and functionality vary.
- Integrations are not necessarily bidirectional.
- No self-serve trial duration is stated.
The verdict
dailypoint 360° brings guest data management together with hotel CRM, marketing, booking, and loyalty modules. Before proceeding, confirm integration behavior for the systems a property uses and request pricing details.
Who it suits
The platform is intended for hotels, individual properties, and hotel groups seeking guest data, CRM, and loyalty capabilities. Prospects can request a demo and discuss their setup needs.
Plans and prices
dailypoint™ 360°
Hotel-focused CRM/CDP and loyalty platform · pricing not listed; request a demo
Read 3 Oct 2026 · dailypoint.com
On the record
- API and SSO
- The maker says its open API can connect loyalty programs with hotel websites or apps, and SSO can connect the IBE, loyalty program, and booking process.dailypoint.com · read 3 Oct 2026
- Audience
- The maker positions the platform for hotels, individual properties, and hotel groups.dailypoint.com · read 3 Oct 2026
- Booking
- Booking Manager supports guest communication during the booking journey and targeted upselling of room upgrades or additional services.dailypoint.com · read 3 Oct 2026
- Central profiles
- It combines guest data into Central Profiles to support personalized marketing, loyalty programs, guest communication, and hotel operations.dailypoint.com · read 3 Oct 2026
- Company history
- The company says dailypoint began in 2005 as a hospitality consulting business and evolved into a SaaS platform in 2015.dailypoint.com · read 3 Oct 2026
- Data cleansing
- Its Data Laundry cleans and consolidates guest records, including duplicate detection, address correction, and profile enrichment.dailypoint.com · read 3 Oct 2026
- Data processing
- The CRM page says the Central Database and Central Guest Profile use more than 350 AI-driven processes for data cleansing and enrichment.dailypoint.com · read 3 Oct 2026
- Guest profiles
- The platform combines guest data from connected systems into a Central Guest Profile for use across CRM, marketing, loyalty, operations, and AI.dailypoint.com · read 3 Oct 2026
- Integration limits
- Data flows and functionality vary by integration, and the maker says integrations are not necessarily all bidirectional.dailypoint.com · read 3 Oct 2026
- Integrations
- The maker describes more than 200 integrations connecting hotel systems such as PMS, POS, booking engines, payments, revenue management, and guest communication tools.dailypoint.com · read 3 Oct 2026
- Integration variation
- Available data flows and functionality vary by connected system, and the maker says integrations are not necessarily all bidirectional.dailypoint.com · read 3 Oct 2026
- Intended users
- The platform is designed for individual hotels and hotel groups.dailypoint.com · read 3 Oct 2026
- Loyalty
- The loyalty offering includes a virtual guest card compatible with Android, Apple, and Windows devices, plus interfaces to programs such as Miles & More and Payback.dailypoint.com · read 3 Oct 2026
- Marketing
- Campaign Manager supports targeted one-to-one communication through email, SMS, and WhatsApp, with automatic fallback and real-time performance tracking.dailypoint.com · read 3 Oct 2026
- Modules
- The CRM platform includes modules for loyalty, booking management, marketing campaigns, vouchers, profile insights, online reputation management, and website connections.dailypoint.com · read 3 Oct 2026
- Privacy
- The maker describes its hotel CRM page as GDPR-compliant and says the Data Laundry processes raw data in real time into a consistent guest profile.dailypoint.com · read 3 Oct 2026
- Product
- dailypoint 360° is a customer data platform for hotel CRM and loyalty that collects, merges, and activates guest data.dailypoint.com · read 3 Oct 2026
- Sales
- The maker offers a free demo booking, with no trial duration or self-serve product trial stated on that page.dailypoint.com · read 3 Oct 2026
