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BookOne CRM
What it is
BookOne CRM is guest relationship management software built into BookOne PMS, for hotel teams that want to keep guest details and run follow-up campaigns. Profiles can include room preferences, dietary requests, food and beverage billing patterns, feedback history, and past stay dates. Staff can target past guests by stay frequency, total spend, or location. The CRM uses the official WhatsApp Business API for automated pre-arrival messages, upgrade offers, and post-checkout review requests. Hotels can configure points and tier-based rewards, while post-checkout forms can invite positive reviewers to post on Google and TripAdvisor and route critical notes to managers. BookOne’s onboarding team can assist with guest-list migration from older platforms, standalone CRMs, or spreadsheets. External system data can be ingested through custom API setups, though BookOne says the CRM works most efficiently alongside its PMS. The Guest CRM add-on requires PMS_CORE and is included in Premium. It has no free plan; a free trial is available, and pricing is on request.
For and against
For
- Stores guest preferences and stay history
- Campaigns can target guests by spend or location
- Automates WhatsApp pre-arrival and post-checkout messages
- Configurable points and tier-based rewards
- Onboarding can help migrate guest lists
Against
- No free plan
- Pricing is on request
- Guest CRM requires PMS_CORE
The verdict
BookOne CRM combines guest records, targeted campaigns, messaging, loyalty, and feedback workflows. It is a paid add-on requiring PMS_CORE, with a free trial and pricing available on request.
Who it suits
It suits hotels seeking guest segmentation, messaging, loyalty rewards, and marketing automation within BookOne PMS. Teams planning standalone use should note that BookOne says it works most efficiently alongside its PMS.
Plans and prices
BookOne Basic
Front Office & Reservations · Reporting & Analytics · Admin, Users & Security
Read 15 Oct 2026 · bookonepms.com
BookOne Essential
Front Office & Reservations · Housekeeping & Maintenance · Reporting & Analytics · Admin, Users & Security
Read 15 Oct 2026 · bookonepms.com
BookOne Premium
Front Office & Reservations · Housekeeping & Maintenance · Reporting & Analytics · Admin, Users & Security
Read 15 Oct 2026 · bookonepms.com
BookOne Starter
Front Office & Reservations · Housekeeping & Maintenance · Reporting & Analytics · Admin, Users & Security
Read 15 Oct 2026 · bookonepms.com
On the record
- API access
- The general-purpose Connector API is listed as REST/JSON in Preview, and API credentials are provisioned by the BookOne team rather than through self-serve signup.bookonepms.com · read 2 Oct 2026
- API access process
- Credentials are provisioned by BookOne staff and there is no self-service developer signup.bookonepms.com · read 15 Oct 2026
- API authentication
- Partner API calls require an X-API-Key header using a pt_ prefixed key.bookonepms.com · read 15 Oct 2026
- API status
- The developer portal lists a live Google Partner API using XML, a REST/JSON Connector API in preview, a coming-soon Booking Engine API and coming-soon JSON webhooks.bookonepms.com · read 15 Oct 2026
- Audience
- The CRM page describes its marketing automation as built natively for Indian hospitality.bookonepms.com · read 2 Oct 2026
- Campaigns
- Staff can target past guests by stay frequency, total spend, or geographic location.bookonepms.com · read 2 Oct 2026
- Campaign segmentation
- Campaign audiences can be filtered by stay frequency, total spend or geographic location.bookonepms.com · read 15 Oct 2026
- Company facts
- CredenceSoft says it was founded in 2018 in Auckland, New Zealand, is incorporated in India and New Zealand, and has offices in New Zealand, India and the United States.credencesoft.in · read 15 Oct 2026
- Company ownership
- CredenceSoft Pvt Ltd is identified as the company that wholly owns BookOnePMS and its platform ecosystem.credencesoft.in · read 15 Oct 2026
- Company size
- LinkedIn lists BookOne as having 11–50 employees and headquarters in Kharghar, Navi Mumbai, Maharashtra.linkedin.com · read 15 Oct 2026
- Data handling
- BookOne says it acts as a processor for guest data stored by hotels, which act as the controllers, and says it does not sell personal data.bookonepms.com · read 2 Oct 2026
- Data migration
- The onboarding team can help clean, format, and upload guest lists from older platforms, standalone CRMs, or spreadsheets.bookonepms.com · read 2 Oct 2026
- Documentation depth
- Public documentation includes getting-started material, authentication, rate limits, enterprise guidelines, endpoint references, response formats and error codes.bookonepms.com · read 15 Oct 2026
- Feedback
- Automated post-checkout feedback forms can prompt positive reviewers to post on Google and TripAdvisor and route critical notes to managers.bookonepms.com · read 2 Oct 2026
- Feedback routing
- Automated post-checkout forms can send positive guests to Google or TripAdvisor and route critical feedback to managers.bookonepms.com · read 15 Oct 2026
- Guest profiles
- It records guest room preferences, dietary requests, food and beverage billing patterns, feedback history, and past stay dates.bookonepms.com · read 2 Oct 2026
- Hosting model
- BookOne describes itself as cloud-based and says no hardware or in-house IT team is required.bookonepms.com · read 15 Oct 2026
- Independent review availability
- Software Finder shows BookOne PMS with custom pricing and no submitted reviews.softwarefinder.com · read 15 Oct 2026
