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Loyalist
What it is
Loyalist is an AI-powered CRM and marketing platform for restaurants, hotels, clubs, and retail stores. It combines guest and event information from connected systems into unified profiles containing visits, order history, communications, reviews, events, and delivery orders. Automatic tagging and segmentation can organize guests by behavior, such as wine spending. Teams can use those segments for behavior-based journeys and personalized email or SMS messages. Google, Yelp, and TripAdvisor reviews appear in one inbox, with AI-drafted replies. Custom reports track guest behavior and spending before or after visits. Loyalist lists 42 integrations across reservations, point of sale, events and catering, hotel property management, reviews, membership and loyalty, payments, and analytics. Examples include OpenTable, Resy, SevenRooms, Tock, Toast, Square, Lightspeed, Tripleseat, Google Reviews, Stripe, and Shopify. It connects with existing reservation, POS, and review systems rather than replacing them. Pricing is custom and requires booking a demo.
For and against
For
- Unifies guest and event data
- Behavior-based segmentation and journeys
- AI-drafted review replies
- 42 listed integrations
- Connects without replacing reservation or POS systems
Against
- Pricing requires booking a demo
- No loyalty programs are listed
- Platform is web-based
The verdict
Loyalist brings guest data, marketing automation, reviews, and reporting together while preserving existing reservation and POS systems. Its broad integration list supports varied hospitality workflows, but pricing is not published and loyalty programs are not included.
Who it suits
It suits hospitality and retail businesses that want unified guest profiles, segmentation, messaging, and review handling. The platform is described for single locations through groups with more than 50 locations.
Plans and prices
Loyalist subscription
Pricing amount not published · price may increase at next subscription period
Read 15 Oct 2026 · loyalist.com
Custom plan
Pricing not listed; book a demo to get started
Read 4 Oct 2026 · loyalist.com
On the record
- AI review replies
- Google, Yelp, TripAdvisor and reservation-platform reviews can be collected in one inbox with AI-drafted responses.loyalist.com · read 15 Oct 2026
- Apple app compatibility
- Loyalist OS is free, requires iOS 18 or later, and its Mac version requires macOS 15 or later with an Apple M1 chip or newer.apps.apple.com · read 15 Oct 2026
- Apple app data disclosure
- The developer indicates the app may link location, contact information, contacts, messages, identifiers, usage and diagnostic data to users; Apple says this disclosure is not verified.apps.apple.com · read 15 Oct 2026
- Campaign attribution
- Campaign performance is measured against resulting visits and spend rather than clicks alone.loyalist.com · read 15 Oct 2026
- Company founding and headquarters
- LinkedIn lists the company as founded in 2023 and headquartered in New York City, New York.linkedin.com · read 15 Oct 2026
- Company size
- LinkedIn lists Loyalist as a privately held software-development company with 2–10 employees.linkedin.com · read 15 Oct 2026
- Data security
- The privacy policy says Loyalist vets subprocessors for appropriate technical and organizational safeguards and requires contractual obligations consistent with applicable data protection laws.loyalist.com · read 4 Oct 2026
- Data transfers
- For personal data transferred outside the European Economic Area, Loyalist says it uses safeguards such as European Commission Standard Contractual Clauses or adequacy decisions, as applicable.loyalist.com · read 4 Oct 2026
- Does not replace core systems
- Loyalist states that it sits on top of, rather than replacing, reservation and point-of-sale systems.loyalist.com · read 15 Oct 2026
- Email and SMS
- The platform sends personalized automated email and SMS messages to new and returning guests.loyalist.com · read 15 Oct 2026
- Events integration
- Tripleseat, Perfect Venue, Spoonfed and DICE can associate private-event bookings, catering orders or ticket buyers with guest profiles.loyalist.com · read 15 Oct 2026
- Examples of integrations
- Listed integrations include OpenTable, Resy, SevenRooms, Tock, Toast, Square, Lightspeed, Tripleseat, Google Reviews, Stripe and Shopify.loyalist.com · read 4 Oct 2026
- Existing systems
- Loyalist says it connects to existing reservation, POS and review systems and does not replace the customer’s reservation system or POS.loyalist.com · read 4 Oct 2026
- Funding news
- A PR Newswire release dated October 20, 2025 says parent company Magic raised a $10 million seed round led by Lerer Hippeau and Major Food Group.prnewswire.com · read 15 Oct 2026
- Google Play name collision
- A Google Play app named LoyalistApp describes a consumer points wallet with NFC/QR rewards and is published by ROJAS PEREZ RAUL SEBASTIAN, not Loyalist Technologies, Inc.; no rating is displayed.play.google.com · read 15 Oct 2026
- Guest profiles
- Profiles can combine guest visits, order history, communications, reviews, events and delivery orders across connected systems.loyalist.com · read 4 Oct 2026
- Guest visibility
- Users can view guest visits, order history and communications across dine-in and event activity.loyalist.com · read 15 Oct 2026
- Hotel automation
- The hotel product can trigger messages from booking, check-in, checkout, cancellation and no-show events.hotels.loyalist.com · read 15 Oct 2026
