Free plan From $39 a month Web
Best Marketing Performance Management Software 2026
Facts read 21 Sep 2026 – 15 Oct 2026
Marketing performance management software brings planning, budgets, forecasts, and results into focus for marketing teams. Compare Google Meridian, Revlo Marketing, and LiftLab on budget planning, forecasting, ROI reporting, and scenario planning. Currency support and planning horizon can help clarify how each option fits your team's planning needs. Check for a free plan and compare paid starting prices as you consider cost. The early entries also include Keen, Marmind, Measured, Revup Marketing, and Sellforte. Use the listed criteria to weigh planning capabilities and reporting against the way your team sets budgets and evaluates marketing performance.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 Revup Marketing | 5.0 | $39 a month | Free plan | Web | 4 Oct 2026 | |
| 02 Google Meridian | Meridian is aimed at cross-functional measurement teams, including marketing analysts, business users, data scientists and technical practitioners. | 4.8 | Free plan | Free plan | Web, Mac, Linux, API | 29 Sep 2026 |
| 03 Sellforte | 4.8 | $1,900 a month | Free trial | Web | 1 Oct 2026 | |
| 04 Cassandra | Cassandra suits marketing teams in ecommerce, retail, B2B, education, fintech, and charity organizations. | 4.6 | €2,700 a month | Free trial | Web | 4 Oct 2026 |
| 05 Etropo Budget Buddy | It suits small and growing marketing teams building and managing budgets. | 4.5 | $299 a year | Free trial | Web, API | 29 Sep 2026 |
| 06 PyMC-Marketing | PyMC-Marketing suits analysts and teams using Python for Bayesian marketing models, budget allocation, and customer lifetime value work. | 4.5 | Free plan | Free plan | Linux, Self-hosted | 8 Oct 2026 |
| 07 Robyn | Robyn suits digital and direct-response advertisers with granular data and many independent variables. | 4.5 | Free plan | Free plan | Windows, Mac, Linux, API | 30 Sep 2026 |
| 08 Adobe Customer Journey Analytics | Adobe describes it for enterprise teams aligning marketing, product, and analytics around cross-channel customer data. | 4.3 | — | Free trial | Web, Windows, Mac, API | 15 Oct 2026 |
| 09 Budgee | 4.2 | $25 a month | Free trial | Web | 7 Oct 2026 | |
| 10 Keen | Keen is aimed at marketing leaders, FORTUNE 500 companies, and agencies using its planning module. | 3.9 | — | Free trial | Web, API | 3 Oct 2026 |
02
Google Meridian
Meridian is aimed at cross-functional measurement teams, including marketing analysts, business users, data scientists and technical practitioners.
WebMacLinux+2 Record4.8 Visit
03
Sellforte
Web Record4.8 Visit
04
Cassandra
Cassandra suits marketing teams in ecommerce, retail, B2B, education, fintech, and charity organizations.
Web Record4.6 Visit
05
Etropo Budget Buddy
It suits small and growing marketing teams building and managing budgets.
WebAPI Record4.5 Visit
6
PyMC-Marketing
LinuxSelf-hosted Free plan Record4.5 Visit PyMC-Marketing suits analysts and teams using Python for Bayesian marketing models, budget allocation, and customer lifetime value work.
7
Robyn
WindowsMacLinux+2 Free plan Record4.5 Visit Robyn suits digital and direct-response advertisers with granular data and many independent variables.
8
Adobe Customer Journey Analytics
WebWindowsMac+1 — Record4.3 Visit Adobe describes it for enterprise teams aligning marketing, product, and analytics around cross-channel customer data.
10
Keen
WebAPI — Record3.9 Visit Keen is aimed at marketing leaders, FORTUNE 500 companies, and agencies using its planning module.
11
Marmind
WebAPI — Record3.7 Visit It suits global brands and enterprise marketing teams managing complex operations, budgets, assets, workflows, and reporting.
12
Measured
WebAPI — Record3.7 Visit Measured is aimed at enterprise teams, including organizations with complex omnichannel or multinational operations.
13
Brandsystems
Web — Record3.6 Visit Marcom Manager is aimed at marketing departments coordinating campaigns, budgets, creative production, assets, and external partners.
15
Fintastic
WebAPI — Record3.6 Visit Fintastic is aimed at enterprise planning teams spanning finance, revenue, workforce, marketing, IT, and executive leadership.
16
Planful
WebAPI — Record3.6 Visit Planful may suit finance teams coordinating financial, workforce, and operational plans or managing forecasting, consolidation, and reporting.
17
PYXIS Planning
Web — Record3.6 Visit It is intended for organisations planning marketing investments across channels and markets.
18
Uptempo
Web — Record3.6 Visit Uptempo is aimed at enterprise marketing teams coordinating budgets, campaign plans, and performance data.
19
LiftLab
WebAPI — Record3.5 Visit LiftLab is aimed at enterprise marketing teams measuring brand and performance spend, particularly those spending $5 million or more annually on media.
21
Revlo Marketing
— Record3.4 Visit Revlo Marketing is intended for hospitality operations managing marketing budgets across channels, field activities, or properties.
22
rex by AureliaX
WebAPI — Record3.4 Visit rex is designed for mid-market and enterprise companies, including marketing, finance and leadership teams.
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