On the recordRead 3 Oct 202613 facts
Paramark
United States
Plans and prices
Advanced
Priced on request
2 Marketing Mix Models · unlimited channels · unlimited incrementality tests/yr · hierarchical models
Read 3 Oct 2026 · paramark.com
Enterprise
Priced on request
3+ Marketing Mix Models · unlimited channels · unlimited incrementality tests/yr · hierarchical models
Read 3 Oct 2026 · paramark.com
Essentials
Priced on request
1 Marketing Mix Model · unlimited channels · unlimited incrementality tests/yr · unlimited users
Read 3 Oct 2026 · paramark.com
On the record
- AI and advisors
- Paramark describes AI agents working alongside human growth advisors who help customers test, interpret results, and plan next steps.paramark.com · read 3 Oct 2026
- Annual billing
- Listed prices are billed annually; semi-annual, quarterly, and monthly billing are available for an additional fee, and startup pricing is available on request.paramark.com · read 3 Oct 2026
- Company
- The company page identifies Pranav Piyush as CEO and co-founder and Pete Belknap as CTO and co-founder.paramark.com · read 3 Oct 2026
- Experiment design
- Incrementality tests can assess channel or campaign spend, new channels, campaign creative or audience, bidding strategies, and prices or offers.paramark.com · read 3 Oct 2026
- Ideal customers
- Essentials is described for teams starting with advanced measurement and fewer channels, Advanced for businesses spending $10M+ across many channels and segments, and Enterprise for established organizations with advanced needs.paramark.com · read 3 Oct 2026
- Integrations and access
- The Advanced and Enterprise plans list API and data export, while MCP servers are marked coming soon.paramark.com · read 3 Oct 2026
- MMM
- Its continuous marketing mix modeling reports on impressions, reach, and costs across paid, owned, earned, brand, performance, online, and offline marketing.paramark.com · read 3 Oct 2026
- Modeling
- Paramark says it runs over 60 Bayesian models to find a fit for each company.paramark.com · read 3 Oct 2026
- Product
- Paramark combines incrementality testing, marketing mix modeling, and scenario planning for marketing measurement.paramark.com · read 3 Oct 2026
- Refresh cycle
- The site says MMM reports refresh weekly and incrementality test results feed back into the model monthly.paramark.com · read 3 Oct 2026
- Support
- Plans include personalized implementation, white-glove onboarding, bi-weekly reviews with a marketing measurement expert, and a dedicated Growth Advisor.paramark.com · read 3 Oct 2026
