Cassandra
Milan, Italy
What it is
Cassandra is a web-based marketing measurement platform for teams deciding where to invest for growth. It combines marketing mix modeling with incrementality testing, including instant and performance incrementality reporting. Models examine contributions from paid media, organic activity, and offline or brand campaigns. Budget scenario planning, forecasting, and ROI reporting support decisions before spending is committed. Listed connectors include Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Pinterest, Shopify, WooCommerce, Klaviyo, HubSpot, and Salesforce. Scheduled files can supply data from sources without APIs, and custom connectors can be built for a model. Cassandra presents solutions for ecommerce and retail, B2B, education, fintech, and charity organizations. Essentials costs €2,700.00 per month with a six-month minimum commitment, up to three MMM models, and five yearly incrementality experiments. Complete is €3,400.00 per month, and Scale is €4,050.00 per month; both also require six months. Enterprise pricing is custom. A 14-day trial needs no credit card.
For and against
For
- Marketing mix modeling and incrementality
- Budget scenarios and forecasting
- Many advertising and commerce connectors
- 14-day trial without credit card
- ROI reporting included
Against
- No free plan
- Plans require six-month commitments
- Starts at €2,700.00 per month
- Enterprise pricing is custom
The verdict
Cassandra brings modeling, experimentation, forecasting, and connector options into one web service. Its paid plans have substantial minimum commitments, so trial access and expected experiment volume matter when selecting a tier.
Who it suits
Cassandra suits marketing teams in ecommerce, retail, B2B, education, fintech, and charity organizations. It fits teams planning budgets and evaluating media contribution with modeling and incrementality methods.
Plans and prices
Essentials
Up to 3 MMM models · Up to 5 incrementality experiments/year · Self-serve
Read 4 Oct 2026 · cassandra.app
Complete
Up to 6 MMM models · Up to 10 incrementality experiments/year · Quarterly dedicated strategist
Read 4 Oct 2026 · cassandra.app
Scale
Up to 9 MMM models · Up to 25 incrementality experiments/year · Fully managed
Read 4 Oct 2026 · cassandra.app
Enterprise
Unlimited MMM models · Unlimited incrementality experiments · Custom minimum commitment
Read 4 Oct 2026 · cassandra.app
On the record
- Commitment
- Essentials, Complete and Scale each have a six-month minimum commitment.cassandra.app · read 4 Oct 2026
- Company
- Cassandra says it was founded in January 2023 by Cristian Nozzi and Gabriele Franco.cassandra.app · read 4 Oct 2026
- Connectors
- Listed data sources include Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Pinterest, Shopify, WooCommerce, Klaviyo, HubSpot and Salesforce.cassandra.app · read 4 Oct 2026
- Forecasting
- The platform supports budget scenario planning and forecasting before spend is committed.cassandra.app · read 4 Oct 2026
- Intended users
- Cassandra presents solutions for ecommerce and retail, B2B, education, fintech and charity organizations.cassandra.app · read 4 Oct 2026
- Marketing mix modeling
- Cassandra's marketing mix model analyzes how paid media, organic activity, and offline or brand campaigns contribute to business outcomes.cassandra.app · read 4 Oct 2026
- Measurement methods
- The platform includes marketing mix modeling, incrementality testing, instant incrementality and performance incrementality reporting.cassandra.app · read 4 Oct 2026
- Privacy
- The privacy policy says electronically processed personal data are stored on servers located in Italy and data management and storage take place primarily in Europe.cassandra.app · read 4 Oct 2026
- Product
- Cassandra is a marketing measurement platform that combines measurement tools to help teams decide where to invest for growth.cassandra.app · read 4 Oct 2026
- Scheduled data
- Cassandra says scheduled files can bring in data from sources that do not have an API, and custom connectors can be built for a model.cassandra.app · read 4 Oct 2026
- Security
- Cassandra's about page says it achieved SOC 2 compliance in 2024.cassandra.app · read 4 Oct 2026
- Support
- The Essentials plan includes guided onboarding, while higher service tiers list priority or dedicated support and training.cassandra.app · read 4 Oct 2026
- Trial
- The homepage offers a 14-day free trial with no credit card required.cassandra.app · read 4 Oct 2026
