Measured
Austin, Texas, United States
What it is
Measured is an AI-powered marketing effectiveness platform for enterprise brands. It combines causal experiments, media mix modeling, and ad platform data to assess media impact. For incrementality testing, it supports geo-matched and first-party split tests to measure incremental sales; automated tools cover market selection, audience and geo splitting, test design, and calibration. Its media mix models use incrementality tests as causal priors and can be updated weekly, monthly, or quarterly. The Media Plan Optimizer runs budget scenarios and allocates spend toward marginal ROI, growth, or profitability goals. Measured lists more than 300 managed integrations across analytics, BI, CRM and email, ecommerce, social, search, and TV and OTT, plus a REST API for cross-channel performance data. The company describes enterprise onboarding, training, and education for distributed teams, and pairs each customer with an analytics expert. The service is paid, with pricing available on request. Measured was founded in 2017 and is headquartered in Austin, Texas.
For and against
For
- Supports geo-matched and first-party split tests
- Media mix models can be updated periodically
- Optimizer runs budget scenarios against stated goals
- Lists more than 300 managed integrations
Against
- Paid service with pricing available on request
- The listed Enterprise platform price is not provided
The verdict
Measured brings testing, media modeling, integrations, and budget scenario planning into one marketing effectiveness platform. Enterprise teams considering it should note that pricing is available on request.
Who it suits
Measured is aimed at enterprise teams, including organizations with complex omnichannel or multinational operations. Its tools suit teams planning media budgets and measuring incremental sales.
Plans and prices
Measured enterprise
data volume · integrations · required features
Read 15 Oct 2026 · gartner.com
Enterprise platform
Pricing not listed; positioned for enterprise brands
Read 7 Oct 2026 · measured.com
On the record
- Access control
- Measured supports multiple user roles with different permissions through role-based access control.measured.com · read 15 Oct 2026
- API
- The integrations page lists a Measured REST API for accessing cross-channel performance data.measured.com · read 7 Oct 2026
- API connectivity
- A single REST API connection exposes data gathered through more than 300 partner connections.measured.com · read 15 Oct 2026
- Automated testing
- Measured says its testing tools include machine learning market selection, audience and geo splitting, test design, and calibration.measured.com · read 7 Oct 2026
- Benchmarks
- The Benchmarks product compares spend, ROAS and efficiency with peer brands.measured.com · read 15 Oct 2026
- Budget planning
- The Media Plan Optimizer runs budget scenarios and allocates spend using marginal ROI, growth, or profitability goals.measured.com · read 7 Oct 2026
- Bug bounty
- Measured states that it does not currently offer a bug-bounty program or financial rewards.measured.com · read 15 Oct 2026
- Company award
- Inc. lists Measured as a 2026 Inc. 5000 honoree ranked No. 4,343, with 47% three-year growth.inc.com · read 15 Oct 2026
- Company founded
- Measured’s About page lists its founding year as 2017.measured.com · read 7 Oct 2026
- Company headquarters and size
- LinkedIn lists Austin, Texas headquarters and 51–200 employees.linkedin.com · read 15 Oct 2026
- Company legal name
- The company identifies itself as Measured, Inc.measured.com · read 15 Oct 2026
- Cross-channel dashboard
- The cross-channel dashboard presents comparable performance across the media portfolio.measured.com · read 15 Oct 2026
- Data protection
- Measured states that data is encrypted in transit using TLS 1.2 or greater and at rest using AES-256 or greater.measured.com · read 7 Oct 2026
- Data residency
- Measured says client data is stored in the United States on cloud infrastructure under U.S. jurisdiction.measured.com · read 15 Oct 2026
- Documentation and support
- The public REST API page explains use cases and data coverage but directs prospective users to request a demo rather than publishing SDKs or endpoint specifications.measured.com · read 15 Oct 2026
- Encryption
- The company says data is encrypted in transit with TLS 1.2 or greater and at rest with AES-256 or greater.measured.com · read 15 Oct 2026
- Experiment methods
- Its experiments use first-party audience splits and geo-matched market testing for prospecting, retargeting and retention campaigns.measured.com · read 15 Oct 2026
- Funding news
- Measured announced a $21 million investment from Telescope Partners on May 4, 2022.measured.com · read 15 Oct 2026
