LiftLab
Score5.4
Rank#12 of 23
Free planNo
Runs onAPI, Web
Summary
LiftLab is ranked #12 of 23 in marketing performance management software on Samsung Mobile US Press. It runs on API, Web.
LiftLab plans and pricing
All plansLiftLab platform Not published Contact LiftLab for a demo and pricing. Enterprise marketing measurement platform; subscription terms and fees are specified in an Order Form liftlab.com · 4 Oct 2026
Compared on marketing performance management software
- Budget planning
- Yesliftlab.com
- Forecasting
- Yesliftlab.com
- Scenario planning
- Yesliftlab.com
- ROI reporting
- Yesliftlab.com
- Approval workflows
- Yesliftlab.com
- Planning horizon
- annualliftlab.com
Facts
- What it does
- LiftLab is a unified marketing measurement platform for measuring brand and performance spend and informing budget decisions.liftlab.com · 4 Oct 2026
- Marketing mix modeling
- Its Two-Stage Agile Marketing Mix Model separates ad auction cost dynamics from consumer response to estimate channel response curves.liftlab.com · 4 Oct 2026
- Budget scenarios
- The Scenario Planner creates Conserve, Maintain, and Accelerate budget scenarios subject to constraints such as channel caps, CAC ceilings, and committed spend.liftlab.com · 4 Oct 2026
- Incrementality testing
- The Incrementality Testing Suite supports geo experiments and feeds their causal results back into the marketing mix model for calibration.liftlab.com · 4 Oct 2026
- Experiment methods
- Supported experiment approaches include Stratified Random Sampling, Synthetic Controls, Switchback tests, Strategy experiments, and Go Dark with Pacing.liftlab.com · 4 Oct 2026
- Daily optimization
- PlatformSense monitors daily performance shifts and uses live signals to inform budget reallocation recommendations.liftlab.com · 4 Oct 2026
- AI analyst
- Miles is an AI-powered marketing analyst that answers performance questions in plain English using LiftLab’s measurement methodology.liftlab.com · 4 Oct 2026
- Integrations
- LiftLab says it connects with more than 50 paid media platforms, including Meta, Google, TikTok, YouTube, Pinterest, and LinkedIn, plus analytics, CRM, data warehouses, and first-party business data sources.liftlab.com · 4 Oct 2026
- Data requirements
- The stated minimum starting data is 12 to 24 months of weekly channel spend, one primary outcome KPI, and a promotional calendar.liftlab.com · 4 Oct 2026
- Privacy
- LiftLab says its MMM operates on aggregate data and does not require or process individual-level user data.liftlab.com · 4 Oct 2026
- Security certifications
- LiftLab states that it is SOC 2 compliant and has achieved an ISO 27001:2013 certificate.liftlab.com · 4 Oct 2026
- Support and onboarding
- LiftLab says its marketing science team handles model configuration, calibration, and ongoing validation, and its homepage describes weekly model reviews.liftlab.com · 4 Oct 2026
- Intended customers
- LiftLab describes the platform as designed for enterprise marketers, and says it is suited to teams spending $5 million or more annually on brand and performance media.liftlab.com · 4 Oct 2026
Company
- Headquarters
- Oakland, California, United Statesliftlab.com · 28 Sept 2026
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Where it ranks on Samsung Mobile US Press
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Sources
- liftlab.com/platform/unified-marketing-measurement/· checked 4 Oct 2026
- liftlab.com/platform/incrementality-testing-engine/· checked 4 Oct 2026
- liftlab.com/solutions/real-time-budget-optimization· checked 4 Oct 2026
- liftlab.com/platform/miles-ai/· checked 4 Oct 2026
- liftlab.com/resources/faq/· checked 4 Oct 2026
- liftlab.com· checked 4 Oct 2026
- liftlab.com/terms-of-service/· checked 4 Oct 2026