LiftLab
Oakland, California, United States
What it is
LiftLab is a marketing measurement platform for evaluating brand and performance media spend and informing budget decisions. Its Two-Stage Agile Marketing Mix Model separates ad auction cost dynamics from consumer response to estimate channel response curves. The Scenario Planner creates Conserve, Maintain, and Accelerate budget scenarios within constraints such as channel caps, CAC ceilings, and committed spend. Its Incrementality Testing Suite supports geo experiments and feeds causal results back into the model for calibration. Supported approaches include Stratified Random Sampling, Synthetic Controls, Switchback tests, Strategy experiments, and Go Dark with Pacing. PlatformSense monitors daily performance shifts and uses live signals to inform budget reallocation recommendations. Miles, an AI-powered analyst, answers performance questions in plain English using LiftLab’s measurement methodology. LiftLab says it connects to more than 50 paid media platforms, along with analytics, CRM, data warehouses, and first-party business data sources. Starting data requirements are 12 to 24 months of weekly channel spend, one primary outcome KPI, and a promotional calendar. The platform is designed for enterprise marketers, including teams spending $5 million or more annually on brand and performance media. Pricing is available on request.
For and against
For
- Builds scenarios around caps, CAC ceilings, and committed spend.
- Supports geo experiments and several other testing approaches.
- Monitors daily performance shifts for budget recommendations.
- Connects with more than 50 paid media platforms.
Against
- Pricing is available on request.
- Requires 12 to 24 months of weekly channel spend to start.
- Designed for enterprise marketers, including teams spending $5 million or more annually.
The verdict
LiftLab combines marketing mix modeling, scenario planning, incrementality testing, and daily performance monitoring. Its stated starting data requirements and enterprise focus are important considerations for prospective users.
Who it suits
LiftLab is aimed at enterprise marketing teams measuring brand and performance spend, particularly those spending $5 million or more annually on media. Teams need 12 to 24 months of weekly channel spend, a primary outcome KPI, and a promotional calendar to start.
Plans and prices
LiftLab platform
Enterprise marketing measurement platform; subscription terms and fees are specified in an Order Form
Read 4 Oct 2026 · liftlab.com
On the record
- AI analyst
- Miles is an AI-powered marketing analyst that answers performance questions in plain English using LiftLab’s measurement methodology.liftlab.com · read 4 Oct 2026
- Budget scenarios
- The Scenario Planner creates Conserve, Maintain, and Accelerate budget scenarios subject to constraints such as channel caps, CAC ceilings, and committed spend.liftlab.com · read 4 Oct 2026
- Daily optimization
- PlatformSense monitors daily performance shifts and uses live signals to inform budget reallocation recommendations.liftlab.com · read 4 Oct 2026
- Data requirements
- The stated minimum starting data is 12 to 24 months of weekly channel spend, one primary outcome KPI, and a promotional calendar.liftlab.com · read 4 Oct 2026
- Experiment methods
- Supported experiment approaches include Stratified Random Sampling, Synthetic Controls, Switchback tests, Strategy experiments, and Go Dark with Pacing.liftlab.com · read 4 Oct 2026
- Incrementality testing
- The Incrementality Testing Suite supports geo experiments and feeds their causal results back into the marketing mix model for calibration.liftlab.com · read 4 Oct 2026
- Integrations
- LiftLab says it connects with more than 50 paid media platforms, including Meta, Google, TikTok, YouTube, Pinterest, and LinkedIn, plus analytics, CRM, data warehouses, and first-party business data sources.liftlab.com · read 4 Oct 2026
- Intended customers
- LiftLab describes the platform as designed for enterprise marketers, and says it is suited to teams spending $5 million or more annually on brand and performance media.liftlab.com · read 4 Oct 2026
- Marketing mix modeling
- Its Two-Stage Agile Marketing Mix Model separates ad auction cost dynamics from consumer response to estimate channel response curves.liftlab.com · read 4 Oct 2026
- Privacy
- LiftLab says its MMM operates on aggregate data and does not require or process individual-level user data.liftlab.com · read 4 Oct 2026
- Security certifications
- LiftLab states that it is SOC 2 compliant and has achieved an ISO 27001:2013 certificate.liftlab.com · read 4 Oct 2026
- Support and onboarding
- LiftLab says its marketing science team handles model configuration, calibration, and ongoing validation, and its homepage describes weekly model reviews.liftlab.com · read 4 Oct 2026
- What it does
- LiftLab is a unified marketing measurement platform for measuring brand and performance spend and informing budget decisions.liftlab.com · read 4 Oct 2026
