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PYXIS Planning
Predictify lists its address as Ryvangs Allé 9, 2900 Hellerup.
What it is
PYXIS Planning helps organisations estimate the business impact of marketing investments before committing budgets. It simulates incremental effects across markets, business areas, channels, and campaigns, combining modelling insights, benchmark data, and cloud computing. Teams can compare scenarios and optimise allocations for short-term measures such as sales and revenue, or long-term brand measures including loyalty, equity, and awareness. Plan views show monthly media allocations and channel-level uploaded investments. A heat map compares uploaded budgets with optimised recommendations and highlights suggested changes by channel and month. Predictify says a foundational Marketing Mix Modelling or incrementality study, alongside industry benchmarks, should underpin tailored recommendations and predictions. PYXIS Planning can use insights from PYXIS Incrementality and integrate with other models and an organisation’s existing data setup. The related PYXIS Connect service supports API connections, cloud data warehouses such as Azure and Snowflake, and structured CSV imports with managed data flows. PYXIS Planning runs on the web; pricing is available on request, and prospective customers can request a meeting and demo.
For and against
For
- Simulates impact across markets, channels, and campaigns.
- Optimises short-term and long-term KPIs.
- Compares uploaded plans with recommendations using a heat map.
- Can integrate with other models and existing data setups.
Against
- Pricing is available on request.
- A foundational measurement study is recommended to support predictions.
- No downloadable version is listed.
The verdict
PYXIS Planning is focused on comparing and adjusting marketing budgets before they are committed. Its recommendations depend on a measurement foundation, and buyers need to request pricing and a demo.
Who it suits
It is intended for organisations planning marketing investments across channels and markets. It may suit teams that have, or plan to establish, a foundational measurement study for tailored recommendations.
On the record
- Availability
- The product page invites prospective customers to request a meeting and demo and does not list a public price or downloadable version.predictify.io · read 8 Oct 2026
- Benchmarks
- It uses benchmarks derived from billions of euros in marketing investments to estimate the potential of media channels.predictify.io · read 8 Oct 2026
- Budget optimisation
- It can optimise budgets for short-term business KPIs such as sales and revenue, and long-term brand KPIs such as loyalty, equity and awareness.predictify.io · read 8 Oct 2026
- Budget recommendations
- It compares uploaded investments with optimised recommendations and uses a heat map to show suggested budget changes by channel and month.predictify.io · read 8 Oct 2026
- Company background
- Predictify describes itself as a privately owned, independent data and AI consultancy whose founders have worked as consultants in the Nordics for more than 20 years.predictify.io · read 8 Oct 2026
- Company transparency
- Predictify says it provides transparent work and that clients can review the technical details behind its methods.predictify.io · read 8 Oct 2026
- Data connections
- The related PYXIS Connect service supports direct API connections, cloud data warehouse connections such as Azure and Snowflake, and structured CSV imports and managed data flows.predictify.io · read 8 Oct 2026
- Data ownership
- Predictify says data collected through PYXIS Connect remains accessible to clients’ internal teams and systems, with visibility and control over the underlying data.predictify.io · read 8 Oct 2026
- Forecasting
- It combines modelling insights, benchmark data and cloud computing to estimate the expected business impact of marketing scenarios before budgets are committed.predictify.io · read 8 Oct 2026
- Getting started
- Predictify says to begin with a foundational measurement study such as Marketing Mix Modelling or incrementality analysis, alongside industry benchmarks.predictify.io · read 8 Oct 2026
- Impact simulation
- It simulates the incremental impact of marketing plans across markets, business areas, channels and campaigns.predictify.io · read 8 Oct 2026
- Integrations
- PYXIS Planning can use modelling insights from PYXIS Incrementality and can integrate with other models and an organisation’s existing data setup.predictify.io · read 8 Oct 2026
- KPI optimisation
- It can optimise budgets for short-term business KPIs such as revenue and sales and long-term brand KPIs such as loyalty, equity and awareness.predictify.io · read 8 Oct 2026
- Measurement foundation
- Predictify says customers should start with a foundational Marketing Mix Modelling or incrementality study to support tailored recommendations and predictions.predictify.io · read 8 Oct 2026
- Notable requirement
- The maker describes the initial measurement study as providing the evidence base for tailored insights and precise predictions.predictify.io · read 8 Oct 2026
- Plan views
- It visualises media plan distribution by month and provides a channel-level overview of uploaded investments.predictify.io · read 8 Oct 2026
- Plan visualisation
- It shows media plan allocations by month and channel, compares uploaded investments with optimised recommendations, and visualises suggested changes by channel and month.predictify.io · read 8 Oct 2026
- Purpose
- PYXIS Planning simulates marketing investment scenarios and estimates their expected business impact before budgets are committed.predictify.io · read 8 Oct 2026
