Facts read 19 Sep 2026 – 15 Oct 2026
B2B marketing automation tools help plan and run campaigns, manage marketing contacts, and move leads through a sales process. This list helps buyers compare software before choosing a fit for their marketing stack.
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 Aritic PinPoint | Aritic PinPoint suits B2B companies that need campaign automation, lead management, visitor tracking, and multiple messaging channels. | 6.0 | $19 a month | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 02 HubSpot Marketing Hub | HubSpot Marketing Hub is freemium marketing automation software for lead generation, campaigns and customer journeys. | 5.9 | Free plan | Free plan | Android, iPhone & iPad, Web, API | 28 Sep 2026 |
| 03 GetResponse | It suits marketers and ecommerce businesses that want email automation, audience segmentation, landing pages, and sales tools in one platform. | 5.7 | $1,915.58 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, API | 28 Sep 2026 |
| 04 Mautic | Mautic suits marketers who need email automation, lead management, and campaign journeys, from freelancers to larger organizations. | 5.4 | €247.50 a month, billed yearly | Free plan | Web, API, Self-hosted | 28 Sep 2026 |
| 05 EngageBay | EngageBay suits teams looking for browser-based CRM, marketing, and helpdesk tools in one platform. | 5.1 | $11.04 a month, billed yearly | Free plan | Web | 28 Sep 2026 |
| 06 emfluence Marketing Platform | 4.9 | $1,000 a month | Free trial | Web, API | 15 Oct 2026 | |
| 07 Ontraport | Ontraport may suit businesses looking to coordinate sales pipelines, customer communications, and marketing automation in a web-based platform. | 4.5 | $83 a month | Free trial | Android, iPhone & iPad, Web | 20 Sep 2026 |
| 08 ActiveCampaign | ActiveCampaign may suit teams coordinating marketing across several messaging and web channels. | 4.4 | — | Free trial | Android, iPhone & iPad, Web | 27 Sep 2026 |
| 09 Wishpond | 4.4 | $260 a month | Free trial | Web | 5 Oct 2026 | |
| 10 Salesforce Account Engagement | 4.0 | $1,250 a month, billed yearly | — | Web | 20 Sep 2026 |
The finder uses figures makers publish. Review no-cost access, starting prices, supported platforms, email automation, lead scoring, landing pages, ABM features, and Salesforce sync.
Aritic PinPoint suits B2B companies that need campaign automation, lead management, visitor tracking, and multiple messaging channels.
HubSpot Marketing Hub is freemium marketing automation software for lead generation, campaigns and customer journeys.
AndroidiPhone & iPadWeb+1It suits marketers and ecommerce businesses that want email automation, audience segmentation, landing pages, and sales tools in one platform.
AndroidiPhone & iPadWeb+1Mautic suits marketers who need email automation, lead management, and campaign journeys, from freelancers to larger organizations.
WebAPISelf-hostedEngageBay suits teams looking for browser-based CRM, marketing, and helpdesk tools in one platform.
WebOntraport may suit businesses looking to coordinate sales pipelines, customer communications, and marketing automation in a web-based platform.
ActiveCampaign may suit teams coordinating marketing across several messaging and web channels.
It is positioned for enterprise marketing teams ranging from core email programs to advanced lead- and account-based marketing, with sales alignment needs.
Review each listing to see whether it offers a no-cost plan or trial access, then choose the access model that suits your evaluation process.
Paid pricing can differ by product. The Liana listing starts at $320 per month; HCL Unica Interact shows pricing on request.
Supported platform options include web, API, iOS, Android, self-hosted deployments, and extensions. Confirm the platform your team needs before comparing campaign features.
A self-hosted option can suit a team that manages its own environment. Web and mobile access can matter when work happens across devices.
Use the comparison fields for email automation, landing pages, and lead scoring to match the way your team builds and qualifies campaigns.
Marketing contacts are another comparison point. Check how the contact measure fits the size and structure of your audience.
ABM features can support account-focused marketing programs. Salesforce sync can matter when marketing and sales share a Salesforce workflow.
Check both fields before choosing a tool, especially when account activity and CRM updates need to stay connected.
