MailerLite

MailerLite is an email marketing service for building campaigns and managing subscribers. It includes email automation, audience segmentation, landing pages, signup forms, and A/B testing, with AI features for writing assistance, landing-page building, testing, and smart sending. Its free plan supports up to 250 subscribers and 2,500 monthly emails, with three automations, one website, one landing page, and two user seats. Comfort starts at $12 per month and includes a 500-subscriber tier; Power costs $25 per month and includes unlimited monthly emails, automations, landing pages, and user seats. A 14-day premium trial is available without a credit card. MailerLite lists more than 100 integrations, including WordPress, Canva, Zapier, Shopify, and WooCommerce, plus an iPad subscribe app. The company says it is ISO 27001 certified and GDPR compliant. Support resources include a knowledge base, webinars, email, live chat, and priority support. MailerLite says more than 1 million creators and businesses use its service.

MailerLite combines campaign tools, audience management, and landing pages with a free tier and paid plans. Check the subscriber and email limits, team-seat allowance, and plan features against your needs.

MailerLite suits creators and businesses looking for email campaigns, automation, and audience tools, including those who want to start on a free plan. Its listed integrations and AI features may also suit teams connecting marketing workflows or developing content.

MailerLite is an email marketing service for creators and businesses that need campaigns, automations, and basic audience-building pages together. It is strongest for smaller lists and teams that can work within the free or Comfort limits; larger audiences should compare its higher tiers carefully.

Overview

MailerLite brings email campaigns, audience segmentation, automation, signup forms, and landing pages into one service. A free plan makes it possible to start without a subscription, but its 250-subscriber and 2,500-email monthly ceilings leave little room for a growing list. Comfort raises the entry limits while keeping a three-seat cap, so it fits small teams better than organizations that need broad access.

Key features

Automation, segmentation, and A/B testing support campaigns that can be tailored to different audience groups and refined over time. The free plan allows three automations; Comfort permits 50, and Power removes the automation limit. These increases matter as campaign programs become more involved, though the plan details do not identify which tiers include every AI feature.

Landing pages and signup forms give businesses ways to collect subscribers alongside email campaigns. Free includes one landing page, one website, and three signup forms; Comfort expands to 10 websites and landing pages, while Power offers unlimited landing pages and signup forms. MailerLite also supports custom domains, popups, and sticky bars.

The service lists more than 100 integrations, including WordPress, Canva, Zapier, Shopify, and WooCommerce, and includes an iPad subscribe app. Its AI features cover writing assistance, landing-page building, A/B testing, and smart sending. The MCP Server lets Claude and ChatGPT manage email marketing. These tools widen how campaigns can be created and connected, but readers should confirm which features are included in their chosen tier.

Support options include a knowledge base, webinars, email, live chat, and priority support. MailerLite reports 24/7 support, a 97% satisfaction rate, and a five-minute average live-chat response time. The company also states that it is ISO 27001 certified and GDPR compliant.

Pricing

Free costs nothing, billed monthly. It allows 250 subscribers, 2,500 monthly emails, two user seats, three automations, one landing page, and one website. The 14-day premium trial requires no credit card, giving prospective users a short window to try premium features before choosing a plan. Free is a practical starting point for a small list, but its email and subscriber caps can become binding quickly.

Comfort costs $12 a month, billed monthly. At its lowest tier it supports 500 subscribers, with a monthly email ceiling set at 10 times the subscriber tier, plus three seats, 50 automations, 10 websites and landing pages, and five digital products or bookings. It suits a small business that needs more capacity and campaign structure than Free provides. The three-seat limit may constrain a larger team.

Power costs $25 a month, billed monthly. It includes unlimited monthly emails, user seats, automations, landing pages, and signup forms, making it the more suitable option for teams that need those limits removed. Enterprise uses custom pricing and is aimed at audiences of 200,000 or more subscribers, with custom sending volume and dedicated support. Check subscriber-tier ceilings and the resulting email allowance when comparing plans.

Platforms

MailerLite is listed for iOS and includes an iPad subscribe app. Its integrations include WordPress, Canva, Zapier, Shopify, and WooCommerce, extending its connections to those services.

Who it's for

MailerLite fits creators and small businesses that want email marketing, segmentation, automation, and landing pages under one account, particularly when a list is still within the free plan's limits. Comfort is a better fit for a small team that needs more automations and page capacity. Teams that need unlimited seats and email sends should weigh Power's higher monthly price, while businesses with 200,000-plus subscribers can consider Enterprise custom pricing.

Pros and cons

• Pros: The free plan includes two seats, three automations, a landing page, and a website, giving a small operation several core tools before paying.
• Pros: Comfort raises automation capacity to 50 and provides 10 websites and landing pages for $12 a month.
• Pros: Power removes limits on monthly email sends, seats, automations, landing pages, and signup forms, which can suit larger teams.
• Cons: Free stops at 250 subscribers and 2,500 monthly emails, a low ceiling for a list with steady growth.
• Cons: Comfort allows only three user seats, which can leave teams with more collaborators needing to upgrade.
• Cons: Enterprise pricing is custom, so organizations at 200,000-plus subscribers cannot compare its cost from a fixed monthly price.

Alternatives

For a focused look at page-building options, browse Landing Page Builders. Nonprofits comparing email tools can consult Nonprofit Email Marketing Software, while readers prioritizing AI-oriented tools can browse AI Email Marketing Software. For a broader set of email services, see Email Marketing Software.

Mailchimp is worth comparing if its free allowance of 250 contacts, 500 monthly emails, one audience, and one seat fits your needs. Framer is a freemium alternative with design pages and a free Framer domain. GetResponse is another freemium option with a Starter plan that includes unlimited monthly email sends and one custom automation workflow. Strikingly offers a free plan and a Limited plan at $8 a month billed yearly, with up to five pages per site. ActiveCampaign is a paid alternative with a free trial. Squarespace Commerce is a paid alternative with a Basic plan at $16 a month. ClickFunnels is a paid alternative with a free trial. Corcava is a paid alternative with a Pro Package at $9 a month, billed monthly.

Verdict

Choose MailerLite if you want email campaigns, automation, segmentation, and subscriber-building pages in one service, and your list fits the limits of Free or Comfort. Its broad toolset and low paid entry point are compelling for smaller operations. Look elsewhere or compare Power and Enterprise if you need more seats, email volume, or subscriber capacity than the lower tiers allow.