AMC suits eligible advertisers who want to analyze advertising signals or build audiences across Amazon Ads channels.
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Best Demand Side Platform 2026
Facts read 30 Sep 2026 – 19 Oct 2026
Choosing a demand-side platform means weighing how it supports ad buying across the channels, inventory, and regions that matter to your campaigns. Compared on ad channels, inventory access, buying model, targeting options, attribution reporting, and supported regions, the entries give you several angles for assessing fit. You can also check free-plan availability and paid-from details when comparing costs. Amazon Marketing Cloud, Adtelligent, and Basis DSP are among the options shown, alongside Yahoo DSP and Adobe Advertising Creative. Consider which targeting and reporting capabilities align with your needs, and whether the listed buying model and inventory access suit the way you plan to reach audiences.
The standings: top 10
| Name | In a line | Record score | Runs on | Facts read |
|---|---|---|---|---|
| 01 Amazon Marketing Cloud | AMC suits eligible advertisers who want to analyze advertising signals or build audiences across Amazon Ads channels. | 4.7 | Web, API | 19 Oct 2026 |
| 02 Adform DSP | It suits advertisers planning campaigns across several digital ad formats who need audience, geographic, contextual, or cross-device targeting. | 3.7 | Web, Browser extension, API | 14 Oct 2026 |
| 03 Basis DSP | Basis DSP suits media professionals planning and managing programmatic campaigns across multiple channels. | 3.7 | Web, Browser extension, API | 15 Oct 2026 |
| 04 illumin | illumin is suited to advertising teams planning campaigns across multiple inventory sources and channels. | 3.7 | Web, API | 14 Oct 2026 |
| 05 Nexxen DSP | Nexxen DSP may suit advertising buyers planning campaigns across television, video, display, mobile, and web channels. | 3.7 | Web, API | 15 Oct 2026 |
| 06 The Trade Desk | It suits data-driven marketers planning and measuring programmatic campaigns across multiple advertising channels. | 3.7 | Web, API | 11 Oct 2026 |
| 07 Adobe Advertising Creative | It suits businesses looking to personalise display and video ads, test creative across channels and audiences, or retarget customers. | 3.6 | Web, API | 30 Sep 2026 |
| 08 Adtelligent | Adtelligent suits publishers and advertisers seeking ad serving, yield optimization, campaign tools, or advertising technology. | 3.6 | Web, API | 4 Oct 2026 |
| 09 Yahoo DSP | It suits advertisers and agencies planning and managing campaigns across multiple digital advertising channels. | 3.5 | Web, API | 4 Oct 2026 |
| 10 Criteo Commerce Growth | 2.4 | Web | 4 Oct 2026 |
Adform DSP
It suits advertisers planning campaigns across several digital ad formats who need audience, geographic, contextual, or cross-device targeting.
WebBrowser extensionAPIBasis DSP
Basis DSP suits media professionals planning and managing programmatic campaigns across multiple channels.
WebBrowser extensionAPIillumin
illumin is suited to advertising teams planning campaigns across multiple inventory sources and channels.
WebAPINexxen DSP
Nexxen DSP may suit advertising buyers planning campaigns across television, video, display, mobile, and web channels.
WebAPIIt suits data-driven marketers planning and measuring programmatic campaigns across multiple advertising channels.
It suits businesses looking to personalise display and video ads, test creative across channels and audiences, or retarget customers.
Adtelligent suits publishers and advertisers seeking ad serving, yield optimization, campaign tools, or advertising technology.
It suits advertisers and agencies planning and managing campaigns across multiple digital advertising channels.
It suits advertisers seeking managed campaign buying across connected TV, display, mobile, video, and audio.