Best Demand Side Platform in 2026
Updated
In short: Amazon Marketing Cloud is ranked #1 of 16 as of 4 October 2026, ahead of Adobe Advertising Creative and Adform DSP.
For digital advertising purchases, demand-side platforms differ in the inventory and campaign controls they list. Compare ad channels, inventory access, buying model and targeting options, alongside attribution reporting and supported regions. Free-plan availability and paid-from pricing add cost details to consider. Amazon Marketing Cloud, Adobe Advertising Creative and Adform DSP begin the ranking, followed by illumin and Nexxen DSP. Weigh the listed reach, reporting and buying criteria against the channels and regions relevant to your advertising work.
16 demand side platform ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | App | Score | From | Free plan | Paid from | Buying model | Ad channels | Inventory access | Targeting options | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Amazon Marketing Cloud | 6.3 | Free | Yes | — | — | — | — | — | View |
| 2 | Adobe Advertising Creative | 5.6 | — | No | — | — | — | — | — | View |
| 3 | Adform DSP | 5.5 | — | — | — | both | Display, video, connected TV (CTV), audio, mobile, in-app, digital out-of-home (DOOH) | multiple | Audience/data-based (first-, second- and third-party); geographic (country, region, city, ZIP code); hyperlocal/proximity; cross-device; contextual and demographic/venue targeting | View |
| 4 | illumin | 5.5 | — | — | — | both | native, display, video, connected TV, audio, digital out-of-home, social, email integration | multiple | geographic, language, technology, inventory, inventory quality, deals, brand safety, content and keywords, connections, viewability, demographic, source, audience targeting | View |
| 5 | Nexxen DSP | 5.5 | — | — | — | both | connected TV, online video, display, linear television, mobile, web and digital channels | multiple | first-party data, proprietary and third-party audience data, demographic and location targeting, contextual targeting, content-level targeting, TV viewership data, interest and browsing-behavior segments, cross-device identity | View |
| 6 | Moloco Ads | 5.4 | — | — | — | both | mobile app, mobile web, connected TV | multiple | AI-predicted user propensity; geographic targeting; operating-system targeting; campaign goals; first-party data signals | View |
| 7 | rtb.com | 5.4 | — | — | — | self_serve | display | open_auction | retargeting; behavioral browsing and engagement signals; high-intent audiences; product recommendations | View |
| 8 | Infillion DSP | 5.2 | — | No | — | managed | connected TV, display, mobile, video, audio | multiple | audience targeting | View |
| 9 | Adtelligent | 5.1 | — | — | — | — | — | — | precision targeting, audience segmentation, campaign scheduling, budget controls | View |
| 10 | Basis DSP | 5.1 | — | — | — | — | — | — | — | View |
| 11 | Simpli.fi | 5.1 | — | No | — | — | — | — | — | View |
| 12 |  The Trade Desk | 5.1 | — | — | — | — | — | — | — | View |
| 13 | Criteo Commerce Growth | 5.0 | — | No | — | — | — | — | — | View |
| 14 | StackAdapt | 5.0 | — | No | — | — | — | — | — | View |
| 15 | Viant DSP | 5.0 | — | No | — | — | — | — | — | View |
| 16 | Yahoo DSP | 4.7 | — | — | — | — | — | — | — | View |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which demand side platform is ranked first on Samsung Mobile US Press?
Amazon Marketing Cloud is ranked #1 of 16 with a score of 6.3. Adobe Advertising Creative is second and Adform DSP third.
How many of these have a free plan?
1 of the 16 on this page publish a free plan on their own pricing pages.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.