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illumin
Toronto, Canada
What it is
illumin is a web-based platform for planning and buying advertising across multiple inventory sources. It supports native, display, video, connected TV, audio, digital out-of-home, and social campaigns, along with email integration. Its buying model is listed as both, and it supports North America, LATAM, and EMEA.
The platform offers targeting choices covering geography, language, technology, inventory and inventory quality, deals, brand safety, content and keywords, connections, viewability, demographics, source, and audiences. Attribution reporting is included. These options give advertising teams a range of ways to select inventory and define the audiences or contexts for campaigns.
illumin was founded in 2009 and is headquartered in Toronto, Canada. It is paid software, with pricing available on request; no fixed price is listed. For buyers evaluating a web-based advertising platform, the listed channels, targeting options, regions, and attribution reporting describe its main scope.
For and against
For
- Supports native, display, video, and connected TV
- Includes audio and digital out-of-home channels
- Offers a broad range of targeting options
- Attribution reporting is included
Against
- Paid software
- Pricing is available on request
- Supported regions are North America, LATAM, and EMEA
The verdict
illumin brings several advertising channels, inventory sources, targeting options, and attribution reporting into a web-based platform. Buyers will need to request pricing to learn the cost.
Who it suits
illumin is suited to advertising teams planning campaigns across multiple inventory sources and channels. It may fit buyers who need varied targeting options and attribution reporting across North America, LATAM, or EMEA.
On the record
- AI capabilities
- The platform advertises AI-powered recommendations, audience insights, lookalike modeling and campaign optimization.illumin.com · read 14 Oct 2026
- API authentication
- API session tokens expire after 48 hours, while account passwords expire every two months.support.illumin.com · read 14 Oct 2026
- API documentation depth
- The public guide includes curl examples, authentication, token renewal, columns, filters, grouping, sorting and report-data endpoints.support.illumin.com · read 14 Oct 2026
- API limits
- A single API report request can cover at most 365 days, and available columns and filters depend on the authenticated user.support.illumin.com · read 14 Oct 2026
- Audience Engagement Map
- Audience Engagement Map visualizes audience movement through campaign stages and compares paths, conditions and creatives.illumin.com · read 14 Oct 2026
- Canvas workspace
- Canvas combines audiences, channels, creatives and budgets in a visual workspace for campaign planning and execution.illumin.com · read 14 Oct 2026
- Company size and founding
- LinkedIn lists illumin as a public advertising-services company founded in 2009 with 201–500 employees.linkedin.com · read 14 Oct 2026
- Corporate history
- AcuityAds Inc. was incorporated in Ontario on October 9, 2009; the holding company changed its name from AcuityAds Holdings Inc. to illumin Holdings Inc. on June 14, 2023.otcmarkets.com · read 14 Oct 2026
- Engagement signals
- Journey progression can be triggered by impressions, clicks, conversions, video views or audio listens.illumin.com · read 14 Oct 2026
- First-party data
- The data product uses first-party data to create personalized connections as third-party cookies decline.illumin.com · read 14 Oct 2026
- Forecasting
- Forecasting models multiple channel strategies and estimates reach and frequency before launch.illumin.com · read 14 Oct 2026
- Full-funnel campaigns
- The platform connects awareness, engagement and conversion stages using campaign journey rules.illumin.com · read 14 Oct 2026
- Independent rating on Capterra DSP category
- Capterra lists illumin at 5.0 out of 5 from 1 review in its demand-side-platform category.capterra.com · read 14 Oct 2026
- Independent rating on G2
- 4.3 out of 5 from 155 reviews.g2.com · read 14 Oct 2026
- Independent rating on Gartner Peer Insights
- No reviews are posted; the listing identifies Canada as the head-office country.gartner.com · read 14 Oct 2026
- Independent rating on GetApp
- GetApp lists an illumin profile at 5.0 out of 5 from 1 review, although the page describes a knowledge-management product rather than advertising.getapp.com · read 14 Oct 2026
- Independent rating on Trustpilot
- TrustScore is 3.2 out of 5 from 1 review, with the only review rated 1 star.trustpilot.com · read 14 Oct 2026
- Independent rating on TrustRadius
- illumin powered by AcuityAds is rated 10 out of 10 from 2 reviews.trustradius.com · read 14 Oct 2026
