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Nexxen DSP
The annual filing identifies Tel Aviv, Israel as company headquarters.
What it is
Nexxen DSP is a paid advertising platform for campaigns across connected TV, online video, display, linear television, mobile, web, and other digital channels. It provides access to multiple inventory sources and supports both buying models. Targeting options include first-party, proprietary, and third-party audience data, plus demographic, location, contextual, and content-level targeting. Additional options include TV viewership data, interest and browsing-behavior segments, and cross-device identity. Attribution reporting is available, and supported regions are global. Nexxen DSP was founded in 2007 and is headquartered in Tel Aviv, Israel. Pricing is on request, so no plan price is listed. The available facts describe its channel coverage, inventory access, targeting choices, and reporting, while leaving specific cost details to a sales inquiry.
For and against
For
- Supports connected TV, linear TV, video, and display.
- Offers access to multiple inventory sources.
- Includes audience, location, and contextual targeting.
- Provides attribution reporting.
- Supports global regions.
Against
- Pricing is available on request.
- No specific plan price is listed.
The verdict
Nexxen DSP combines broad channel coverage with multiple inventory sources and targeting options, plus attribution reporting. Buyers will need to request pricing to assess its cost.
Who it suits
Nexxen DSP may suit advertising buyers planning campaigns across television, video, display, mobile, and web channels. Its global support and range of audience and content targeting options may be relevant for campaigns spanning multiple regions or media types.
Plans and prices
Nexxen DSP
Custom programmatic advertising campaigns · pricing based on ad-spend percentage or flat fee · targeting, inventory and optimization affect cost
Read 15 Oct 2026 · gartner.com
On the record
- ACR and streaming data
- Nexxen identifies Hisense/V (formerly VIDAA) ACR, PeerLogix streaming and audience-discovery data as sources in its data platform.nexxen.com · read 15 Oct 2026
- AI optimization
- Nexxen uses AI and machine-learning models to optimize measurement, media and creative decisions during campaigns.nexxen.com · read 15 Oct 2026
- API scope
- The public API collection documents campaign-management interfaces and account-manager retrieval, with additional services in the collection.postman.com · read 15 Oct 2026
- Brand safety
- Nexxen states that its DSP integrates industry verification partners as part of a brand-safety suite.investors.nexxen.com · read 15 Oct 2026
- Company legal name
- The registrant and operating group is Nexxen International Ltd., formerly Tremor International Ltd.sec.gov · read 15 Oct 2026
- Company scale
- The platform served 627 active customers, 1,304 active publishers and approximately 180 countries at December 31, 2025.sec.gov · read 15 Oct 2026
- Company size
- Nexxen reported 909 global employees as of December 31, 2025.sec.gov · read 15 Oct 2026
- Data-platform activation
- Nexxen Data Platform audiences can be activated through Nexxen DSP, Nexxen SSP PMPs and selected third-party DSPs or SSPs.nexxen.com · read 15 Oct 2026
- Data retention
- The services policy states that bidstream data is retained for 30 days and European identifier or tracking data commonly expires after 13 months.nexxen.com · read 15 Oct 2026
- Data sources
- The DSP supports advertiser first-party data, Nexxen proprietary data and specialized third-party audience data.investors.nexxen.com · read 15 Oct 2026
- Documentation depth
- Public documentation is delivered as a Postman collection with setup instructions, environments, authentication and request examples.postman.com · read 15 Oct 2026
- Forecasting
- The DSP includes forecasting and planning tools intended to predict reach and spend across screens, formats and audiences.investors.nexxen.com · read 15 Oct 2026
- Licence
- Nexxen describes the DSP, SSP and Data Platform as proprietary offerings, and no open-source licence is stated.sec.gov · read 15 Oct 2026
- Limit: curate access
- A G2 reviewer said Nexxen's Curate product interface was not available to everyone.g2.com · read 15 Oct 2026
- Limit: troubleshooting and goals
- Gartner reviewer feedback cited troubleshooting incidents and missing campaign goals as concerns, and said the redesigned interface could be more condensed.gartner.com · read 15 Oct 2026
- NexAI assistant
- The in-platform nexAI assistant offers pre-flight QA, pacing and spend recommendations, deal diagnostics, reporting insights and an instant help center.nexxen.com · read 15 Oct 2026
- Nexxen Studio
- Nexxen Studio supplies turnkey or customizable creative services integrated with the DSP.investors.nexxen.com · read 15 Oct 2026
- Notable news: AI-native interface
- Nexxen's news index lists an April 6, 2026 launch of an AI-native DSP user interface and expanded nexAI assistant.nexxen.com · read 15 Oct 2026