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Adform DSP
Copenhagen, Denmark
What it is
Adform DSP is a web-based demand-side platform for purchasing digital advertising across multiple inventory sources. Its channels include display, video, connected TV, audio, mobile, in-app, and digital out-of-home advertising. The platform supports both listed buying models and offers targeting based on first-, second-, and third-party audience data, as well as geography from country to ZIP code.
Additional targeting options include hyperlocal or proximity criteria, cross-device targeting, and contextual, demographic, or venue-based selection. Attribution reporting is supported. Adform DSP serves global inventory, while its DOOH planner is initially launching across 15 markets. The platform is paid, with pricing available on request, so prospective buyers will need to contact Adform for pricing details. Adform is headquartered in Copenhagen, Denmark.
For and against
For
- Supports display, video, CTV, audio, mobile, in-app, and DOOH
- Targets audience data across first, second, and third parties
- Includes geographic, proximity, and cross-device targeting
- Attribution reporting is supported
- Global inventory access
Against
- Pricing is available on request
- DOOH planner is initially launching across 15 markets
The verdict
Adform DSP covers a range of digital channels and targeting options, with attribution reporting and global inventory. Pricing requires an inquiry, and the DOOH planner's initial launch spans 15 markets.
Who it suits
It suits advertisers planning campaigns across several digital ad formats who need audience, geographic, contextual, or cross-device targeting. Teams considering it should be prepared to request pricing.
Plans and prices
Custom enterprise quote
Pricing supplied on request · no public tiers
Read 14 Oct 2026 · softwareadvice.com
On the record
- Agentic integration
- Adform says its MCP server exposes more than 800 FLOW capabilities to tools such as ChatGPT, Claude and Copilot.site.adform.com · read 14 Oct 2026
- AI optimization
- Adform IQ adjusts targeting, pacing and creative delivery during live campaigns.site.adform.com · read 14 Oct 2026
- API authorization
- Adform APIs use OAuth 2.0, require an Adform account and registered OAuth client, and issue temporary access tokens.adformhelp.com · read 14 Oct 2026
- API documentation
- The API documentation follows the OpenAPI specification and supports integrations and process automation.adformhelp.com · read 14 Oct 2026
- Campaign Planner
- Campaign Planner combines forecasting, campaign design and launch in one workflow.site.adform.com · read 14 Oct 2026
- Chrome extension
- Adform Site Tracking Helper has about 2,000 users and checks site tracking points, first-party IDs and extended IDs.chromewebstore.google.com · read 14 Oct 2026
- Commercial model
- Adform’s terms state that DSP use requires a separate agreement and that fees are specified in the insertion order.site.adform.com · read 14 Oct 2026
- Company legal name
- Crunchbase identifies the legal entity as Adform A/S and describes it as privately held.crunchbase.com · read 14 Oct 2026
- Company profile
- LinkedIn lists Adform as founded in 2002, headquartered in Copenhagen and employing 501–1,000 people.linkedin.com · read 14 Oct 2026
- Company scale
- Crunchbase says Adform has more than 900 employees and offices in 18 countries.crunchbase.com · read 14 Oct 2026
- Developer tooling
- The help documentation suggests using tools such as Postman or cURL to call API endpoints.adformhelp.com · read 14 Oct 2026
- DOOH integrations
- Adform lists integrations with Broadsign, Ströer, Hivestack and VIOOH, plus data integration with Adsquare.site.adform.com · read 14 Oct 2026
- DOOH planning
- Its DOOH workflow uses a map interface to explore screens by city, venue or exact location.site.adform.com · read 14 Oct 2026
- Identity support
- ID Fusion supports more than 45 identifier types for reach and frequency management.site.adform.com · read 14 Oct 2026
- Industry certifications
- Adform reports MRC accreditation plus TAG Platinum, anti-fraud, anti-malware, transparency and brand-safety certifications.site.adform.com · read 14 Oct 2026
- Limit: G2 geographic accuracy
- Reviewers reported ads appearing in unintended countries and suspicious clicks or impressions from locations outside targeting.g2.com · read 14 Oct 2026
- Limit: G2 interface
- Reviewers cited weak optimization for small monitors and a lack of visual representations for tracking and optimization.g2.com · read 14 Oct 2026
- Limit: Gartner usability
- A Gartner reviewer criticized general navigation and the inability to apply filters alongside dimensions when building custom reports.gartner.com · read 14 Oct 2026
