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Infillion DSP
What it is
Infillion DSP is a managed, web-based demand-side platform for advertising across connected TV, display, mobile, video, and audio. It provides access to multiple inventory sources and includes audience targeting for selecting intended groups. Attribution reporting is available for reviewing campaign outcomes. The service uses a managed buying model rather than a self-serve arrangement, so campaign purchasing is handled through managed execution. Infillion DSP is a paid product with pricing available on request, and it has no free plan. Web is the listed platform, allowing access through a browser. Advertisers considering the service can focus on its range of listed ad channels, inventory access, targeting option, reporting capability, managed approach, and quote-based pricing.
For and against
For
- Covers connected TV, display, mobile, video, and audio
- Provides access to multiple inventory sources
- Includes audience targeting
- Offers attribution reporting
- Available through the web
Against
- Paid service with pricing available on request
- No free plan
- Uses managed buying rather than self-serve
The verdict
Infillion DSP brings several listed ad channels, multiple inventory access, audience targeting, and attribution reporting into a managed web service. Quote-based pricing and the absence of a free plan are important considerations.
Who it suits
It suits advertisers seeking managed campaign buying across connected TV, display, mobile, video, and audio. It may also fit teams that need audience targeting and attribution reporting.