Best AB Testing 2026
Facts read 23 Sep 2026 – 15 Oct 2026
Use this list to compare A/B testing tools by testing approach, pricing, platform coverage and related features. It can help teams weigh visual editors, client- and server-side experimentation, and links to analytics.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 GrowthBook | 6.0 | $40 a month | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 | |
| 02 Zoho PageSense | PageSense suits teams seeking analytics and testing tools for websites or mobile apps. | 5.8 | $20 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 03 Amplitude | Amplitude suits teams seeking event tracking, funnels, session replays, and ecommerce analytics. | 5.7 | $995 a month | Free plan | Android, iPhone & iPad, Web, Browser extension | 15 Oct 2026 |
| 04 FigPii | 5.4 | $149.99 a month | Free plan | Web | 29 Sep 2026 | |
| 05 Statsig | Statsig suits product teams that need experimentation, feature rollout controls, and analytics in one platform. | 5.3 | $150 a month | Free plan | Android, iPhone & iPad, Web, Browser extension | 14 Oct 2026 |
| 06 ABsmartly | 5.0 | — | — | Android, iPhone & iPad, Web, Windows | 15 Oct 2026 | |
| 07 AB Tasty | Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies, and enterprises with advanced… | 4.9 | €15,000 a year | Free trial | Android, iPhone & iPad, Web, Mac | 15 Oct 2026 |
| 08 ABtesting.ai | 4.9 | $19 a month | Free plan | Web, API | 11 Oct 2026 | |
| 09 Convert Experiences | Convert Experiences is aimed at growth and marketing teams, CRO agencies, developers, and web managers in ecommerce stores. | 4.9 | $399 a month | Free trial | Android, iPhone & iPad, Web, API | 7 Oct 2026 |
| 10 Kameleoon | Kameleoon suits marketing, product, and engineering teams that need to run experiments across web, back-end, and mobile experiences. | 4.9 | $495 a month | Free trial | Android, iPhone & iPad, Web, API | 4 Oct 2026 |
Use the comparison fields to check free plans, trials, paid starting points and supported platforms. The page presents these tools as a comparison list without a published ranking rule.
Zoho PageSense
PageSense suits teams seeking analytics and testing tools for websites or mobile apps.
AndroidiPhone & iPadWeb+2Amplitude
Amplitude suits teams seeking event tracking, funnels, session replays, and ecommerce analytics.
AndroidiPhone & iPadWeb+3FigPii
WebStatsig
Statsig suits product teams that need experimentation, feature rollout controls, and analytics in one platform.
AndroidiPhone & iPadWeb+3Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies, and enterprises with advanced…
Convert Experiences is aimed at growth and marketing teams, CRO agencies, developers, and web managers in ecommerce stores.
Kameleoon suits marketing, product, and engineering teams that need to run experiments across web, back-end, and mobile experiences.
It suits Shopify brands with an existing marketing stack, particularly those in the stated $5M–$200M annual revenue range.
It suits teams running experiments across web and mobile products, from small teams to large enterprises and agencies.
Evolv AI is presented for mid-market and large enterprise digital-first companies working on digital experimentation and personalization.
Before you choose
Compare the way you pay
Check whether a tool has a free plan, a free trial or paid access with pricing on request. Listed plans include freemium, paid and free models.
Paid starting prices appear for tools such as FigPii and GrowthBook. Confirm the current terms before choosing.
Match the platform to your stack
Entries support combinations of web, Android, iOS, API, self-hosted environments and extensions. Choose support that fits where your tests and traffic live.
Check the test methods
Review each product's available methods, including client-side and server-side experimentation. This helps you align the tool with how your product delivers changes.
A visual editor is useful for creating page variations by changing elements rather than writing code.
Review measurement and integrations
Look at monthly tested users and analytics integrations when comparing capacity and reporting workflows. These fields show how a tool may fit with your measurement setup.
Consider code access
Some entries provide open-source code. When code access matters, review licensing and deployment needs before deciding.