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Omniconvert Nexus Customer Intelligence
Bucharest, Romania
What it is
Omniconvert Nexus Customer Intelligence is a web-based customer analysis and audience tool for Shopify brands. It scores customers by how recently and often they buy and how much they spend, then assigns them to six segments that update from Shopify data in real time. Brands can track customer lifetime value by segment, acquisition channel, and monthly cohort over 12, 24, and 36 months. NPS views can be broken down by segment, product category, or store location, and high-value detractors can be flagged for follow-up. The product also connects first-order products with later retention and identifies products associated with churn after that first purchase. Its audience builder uses first-party RFM and CLV data to create and sync audiences to Meta and Google without CSV exports. Listed integrations include Shopify, Klaviyo, Meta Ads, Google Ads, and GA4. The Founding Brands plan is free, with no credit card or trial clock. Nexus supports one Shopify store.
For and against
For
- Six customer segments update from Shopify data in real time.
- Tracks CLV by segment, channel, and monthly cohort.
- Breaks down NPS by segment, category, and location.
- Syncs audiences to Meta and Google without CSV exports.
- Free Founding Brands plan requires no credit card.
Against
- Currently supports one Shopify store.
- No free trial is offered.
- The free plan is described as available while onboarding founding brands.
The verdict
Nexus combines customer analysis and audience activation for Shopify brands in one web product. Its single-store limit and founding-brand plan terms are important to weigh against its segmentation and reporting capabilities.
Who it suits
It suits Shopify brands with an existing marketing stack, particularly those in the stated $5M–$200M annual revenue range. It is also relevant to teams seeking customer segmentation, value tracking, NPS analysis, or audience activation.
Plans and prices
Founding Brands
Free while onboarding founding brands · no credit card · no trial clock
Read 7 Oct 2026 · omniconvert.com
On the record
- Audience builder
- Its Dynamic Audience Builder uses first-party RFM and CLV data to create and sync audiences to Meta and Google without CSV exports.omniconvert.com · read 7 Oct 2026
- Buying habits
- It maps first-order products to later retention outcomes and identifies products associated with churn after the first order.omniconvert.com · read 7 Oct 2026
- CLV analytics
- It tracks customer lifetime value by segment, acquisition channel, and monthly cohorts over 12, 24, and 36 months.omniconvert.com · read 7 Oct 2026
- Company
- Omniconvert says it was founded in 2013 and is headquartered in Bucharest, Romania.omniconvert.com · read 7 Oct 2026
- Integrations
- The Customer Intelligence page lists Shopify, Klaviyo, Meta Ads, Google Ads, and GA4 integrations.omniconvert.com · read 7 Oct 2026
- NPS intelligence
- It breaks down NPS by RFM segment, product category, and store location, and can flag high-CLV detractors for intervention.omniconvert.com · read 7 Oct 2026
- Privacy and security
- Omniconvert's privacy and security page says it uses encryption for information in transit and at rest and provides a GDPR-based data processing agreement.omniconvert.com · read 7 Oct 2026
- Product purpose
- Nexus Customer Intelligence is the RFM segmentation, CLV tracking, NPS intelligence, and audience layer built into Nexus for Shopify brands.omniconvert.com · read 7 Oct 2026
- Reveal migration
- The maker says existing Reveal customers can carry over historical RFM, CLV, NPS, audience configurations, and Klaviyo integrations, and migrate free with one Shopify reconnection.omniconvert.com · read 7 Oct 2026
- RFM segmentation
- It scores customers on Recency, Frequency, and Monetary value and automatically places them into six named segments that update from Shopify data.omniconvert.com · read 7 Oct 2026
- Store limit
- Nexus currently supports a single Shopify store; multi-store support is described as being on the roadmap.omniconvert.com · read 7 Oct 2026
- Support
- The Nexus pricing page lists chat and email support for founding brands.omniconvert.com · read 7 Oct 2026
- Target customers
- The maker says Nexus is built for Shopify brands with $5M–$200M in annual revenue that already have a marketing stack.omniconvert.com · read 7 Oct 2026
