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SightMill
London, United Kingdom
What it is
SightMill is an online customer experience platform for collecting feedback, examining responses, and directing improvement work. Surveys can be sent through email, websites, SMS, QR codes, embedded links, or an API. Ready-made templates cover NPS, CSAT, CES, employee NPS, smiley icons, and star ratings. Feedback can be tagged by theme or sentiment, product, segment, price, or team, with trends reported over time. Relevant responses can be routed to teams for action. Email surveys support personalized messages, customer domains and addresses, and one-click responses. Website surveys can be installed directly or through a WordPress plugin, with display rules and score-based follow-up questions. Integrations include Salesforce, Zendesk, Google Analytics, Slack, and Trello, plus webhook, REST API, and Zapier options. SightMill offers web and API access, advanced respondent segmentation, follow-up workflows, and CRM integrations. It is paid, with pricing on request and a 14-day trial.
For and against
For
- Multiple survey delivery channels
- Templates for common feedback measures
- Feedback tagging and trend reporting
- Team routing and follow-up workflows
- 14-day trial with full functionality
Against
- No free plan
- Pricing is available only on request
- Some CRM integrations require REST API
- Zapier may require a paid plan
The verdict
SightMill combines multi-channel surveys with analysis, routing, segmentation, and integrations. Buyers should confirm integration requirements and request a quote before choosing a plan.
Who it suits
SightMill suits organizations collecting customer or employee feedback across several channels. It is also suited to teams needing segmentation, routing, follow-up workflows, and CRM connections.
Plans and prices
Customer Feedback
Customer feedback surveys · NPS, CSAT and employee engagement surveys · integrations and API access · onboarding and training
Read 7 Oct 2026 · sightmill.com
Custom Solutions
All features supported · premium integrations · custom reporting and feature development · custom setup and onboarding
Read 7 Oct 2026 · sightmill.com
On the record
- Company identity
- The maker identifies the provider as SightMill Ltd and lists its registered office at 20-22 Wenlock Road, London, N1 7GU, UK.sightmill.com · read 7 Oct 2026
- Email surveys
- Email surveys can use the customer's domain and email address, support customized and personalized messages, and allow one-click feedback.sightmill.com · read 7 Oct 2026
- Feedback analysis
- The platform can tag feedback by theme or sentiment, product, segment, price or team, and report trends over time.sightmill.com · read 7 Oct 2026
- Feedback routing
- SightMill distributes relevant feedback to teams so they can address issues and improve customer experience.sightmill.com · read 7 Oct 2026
- Integration limits
- The maker says Salesforce and some CRM integrations require REST API, while using Zapier may require a paid Zapier plan.sightmill.com · read 7 Oct 2026
- Integrations
- Standard integrations include Salesforce, Zendesk, Google Analytics, Slack and Trello, with webhook, REST API and Zapier options.sightmill.com · read 7 Oct 2026
- Privacy and GDPR
- The privacy policy says SightMill incorporated GDPR recommendations into its operations and offers a separate data processor addendum for customers who want a signed agreement.sightmill.com · read 7 Oct 2026
- Product
- SightMill is an online customer experience platform for collecting feedback, analysing responses and making changes to improve business.sightmill.com · read 7 Oct 2026
- Support
- The Customer Feedback plan lists onboarding and training plans and 24/7 helpdesk and support.sightmill.com · read 7 Oct 2026
- Survey channels
- It supports surveys by email, website, SMS, QR code, embedded links and API.sightmill.com · read 7 Oct 2026
- Survey templates
- Ready-made templates cover NPS, CSAT, CES, employee NPS, smiley icon and star rating surveys.sightmill.com · read 7 Oct 2026
- Trial
- SightMill offers a free 14-day trial with all functionality, integrations and survey formats enabled.sightmill.com · read 7 Oct 2026
- Website surveys
- Website surveys can be installed on a page or through a WordPress plugin, customized, and configured with display rules and score-based follow-up questions.sightmill.com · read 7 Oct 2026