Mention Me

Mention Me is an AI-powered customer advocacy and referral marketing platform for brands. Product Referral tracks who shares products, what they recommend, and whether those shares result in sales. With Name Share, a customer can recommend a brand in conversation and a friend can enter the customer’s name at checkout. Brands can run cohort A/B tests and use Propensity to Refer machine learning to tailor messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, with advocacy insights and optimisation tips. Referral links and codes, fraud controls, and rewards such as referral credit, discounts, coupon links, and competition entry support program design. Integrations and partners include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot, and Feefo; APIs and webhooks can connect other customer platforms. Mention Me offers web and API access. It was founded in 2013 and is headquartered in London. Pricing is available on request, and a 60-day trial is listed.

Mention Me combines referral tracking, customer advocacy tools, and program analytics, with options to connect other customer platforms. Brands should check package details for pricing and support arrangements.

Mention Me is positioned for premium ecommerce brands with satisfied customers, a mature marketing technology stack, and high monthly order volumes. It may suit teams building referral and advocacy programs around customer sharing.

Overview

Mention Me is an AI-powered referral and customer advocacy platform for brands. It is best suited to premium ecommerce businesses with satisfied customers, substantial monthly order volumes and an established marketing stack. Its appeal is the combination of referral attribution and customer-segment targeting; brands looking for a simple, self-serve programme may find its package-based approach less suitable.

Key features

Product Referral follows who shares products, what they recommend and whether those shares result in sales. That lets teams connect advocacy to product-level acquisition rather than treating every share as equally valuable. Name Share addresses word of mouth that happens offline or in conversation: a referred friend can enter the existing customer’s name at checkout.

Cohort A/B testing and Propensity to Refer machine learning help tailor messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, alongside advocacy insights and optimisation tips. These tools are most useful to teams with enough order volume and marketing capacity to turn analysis into programme changes.

Referral links, referral codes and fraud controls support programme operations. Reward options include unique checkout codes, coupon links, referral credit, discounts and competition entries. Integrations include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot and Feefo; API and webhooks offer a way to connect other customer platforms.

Mention Me states that it is ISO 27001 certified and GDPR and PECR compliant, with data encrypted in transit and at rest. It says the platform runs on AWS in an Ireland multi-zone data centre, undergoes annual third-party security audits and has third-party penetration tests every six months. A new programme can launch in 30 days or less, depending on requirements and work involved. Support varies by package; clients can access an on-demand Client Success Manager for performance analysis and tailored recommendations.

Pricing

Mention Me is paid, with pricing on request and a 60-day trial. A free Starter plan is also offered at no cost. It allows unlimited shares and promotions, but gives only aggregated dashboard data, with no product or referrer details and no integration in post-purchase referral programmes. That makes it a constrained way to start, not a full view of referral performance.

The Essential plan is marked “Coming soon” and has no price stated. It retains unlimited shares and promotions while adding product and referrer details, but still has no integration in post-purchase referral programmes. It offers more useful attribution than Starter, though its availability and cost are not established.

Essentials has no published price and includes AI-powered, multi-channel referral experiences plus customer acquisition and retention capabilities. Advanced, also custom pricing, adds first-party referral and advocacy data, marketing-stack integrations and advocacy network insights. Ultimate has custom pricing and is aimed at multi-geography or multi-brand deployments, with advanced advocacy capabilities and flexible support arrangements. Custom platform pricing is tailored to package, business objectives, forecast and business scale.

The cheaper free tiers give up detailed product and referrer information, and the Starter and Essential plans also lack post-purchase referral integrations. Brands comparing paid packages should weigh the required integrations, deployment scope and support arrangements, since support depends on package.

Platforms

Mention Me is available on web and through an API. Its listed integrations and API and webhook connections are relevant for brands fitting referrals into an existing customer-marketing setup; it is not positioned as a mobile app.

Who it's for

Mention Me is a stronger fit for premium ecommerce brands with loyal customers, high monthly order volumes and a mature martech stack. Those conditions give its segmentation, testing and revenue analytics a larger pool of activity to work with. Smaller brands or teams seeking detailed data without a package-led engagement should consider whether Starter’s aggregated reporting is enough before committing.

Pros and cons

• Pro: Product Referral connects shares and recommendations to resulting sales, giving teams a clearer view of which advocacy activity drives acquisition.
• Pro: Name Share captures conversational referrals at checkout, extending the programme beyond referral links and codes.
• Pro: Integrations, API and webhooks can connect the platform with customer and marketing systems.
• Con: Starter’s aggregated dashboard omits product and referrer details, limiting its value for brands that need to understand specific referral performance.
• Con: The plans are mostly custom-priced, making cost comparison harder for buyers who need a published price before evaluating fit.
• Con: Support varies by package, so the level of ongoing assistance depends on the chosen arrangement.

Alternatives

For a broader starting point, browse Customer Advocacy Software, Referral Management Software or Referral Marketing Software.

Ambassify is an alternative for teams comparing employee advocacy packages, with quote-based tiers sized by employee count. impact.com Advocate is another paid option with Android, iOS and web platforms. UserEvidence may suit teams seeking evidence collection: its free plan has 500 evidence items, 100 MCP searches per month and three team members. Vocal Video is a better match for video-collection campaigns, with a free web plan capped at five published videos and 20 minutes of monthly processing. LunchTable is another paid, web-based alternative. Duel suits buyers open to a personalized demo for a custom enterprise plan. Listen360 is worth considering when location- or request-volume-based pricing is preferable. SlapFive is a paid API and web option with a free trial.

Verdict

Choose Mention Me if an established ecommerce brand needs to tie referral activity to sales and refine advocacy across customer segments. Its most compelling advantage is the breadth from product-level referral attribution to conversational Name Share and revenue analytics. Look elsewhere if you need transparent paid pricing, detailed reporting on a free tier or predictable support without package-dependent terms.