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impact.com Advocate

What it is

impact.com Advocate is software for running customer referral programs and related advocacy activities. It supports referrals, sharing links and codes, reviews, and testimonials, giving businesses several ways to involve customers in their programs. Customer segmentation lets teams group customers, while program analytics help them review program activity. Salesforce is the listed CRM integration. The product is available on Android, iOS, and the web. Advocate uses paid pricing, with pricing available on request, and does not offer a free plan. Businesses considering it can weigh whether its supported activities and segmentation fit their program, whether Salesforce is the CRM they need to connect, and whether the paid, quote-based model works for them.

For and against

For

  • Supports referrals, sharing links and codes, reviews, and testimonials
  • Includes customer segmentation
  • Provides program analytics
  • Available on Android, iOS, and web

Against

  • No free plan
  • Pricing is available on request

The verdict

Advocate brings referrals and other customer advocacy activities together with segmentation and program analytics. Check that Salesforce and quote-based paid pricing fit your needs.

Who it suits

Advocate suits businesses that want to run customer referral programs alongside activities such as sharing, reviews, and testimonials. It may also fit teams that need customer segmentation and program analytics, particularly when Salesforce is their CRM.

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