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Champion
Indianapolis, Indiana, United States
What it is
Champion is web software for running referral and advocate programs. It supports references, referrals, testimonials, reviews, and community engagement as advocate activities. Program analytics provide a way to review activity, while CRM integrations connect the program with Salesforce and HubSpot. The product was founded in 2023 and is headquartered in Indianapolis, Indiana, United States. Champion is paid, has no free plan, and lists pricing as available on request. Its scope centers on organizing advocacy participation alongside referral work rather than describing a broader software category. Teams can use the listed activities to structure how advocates contribute, then use the available analytics to follow program activity. Salesforce and HubSpot integrations may help organizations that already use either CRM. Because the platform is web-based, access is provided through that listed platform. Prospective buyers will need to contact Champion for pricing and assess whether its supported activities, analytics, and CRM connections match their advocacy program.
For and against
For
- Supports multiple advocate activity types
- Includes referral program capabilities
- Provides program analytics
- Integrates with Salesforce and HubSpot
- Web-based access
Against
- No free plan
- Pricing is available on request
- Founded in 2023
The verdict
Champion focuses on referral and advocate program management with analytics and two listed CRM integrations. It is worth considering when those activities match your program and a paid, web-based product fits.
Who it suits
It suits organizations running referral programs and other advocate activities such as references, testimonials, reviews, or community engagement. Teams using Salesforce or HubSpot may find the listed integrations relevant.
Plans and prices
Custom pricing
Contact vendor · no public price listed
Read 15 Oct 2026 · capterra.com
On the record
- API documentation
- Proofmap reports that Champion has no publicly documented REST API.proofmap.com · read 15 Oct 2026
- Champion identification
- The platform scores contact activity from CRM, product, support and community data to find disengaged, expansion-ready and advocacy-ready people.championhq.com · read 15 Oct 2026
- Champion profiles
- Profiles capture customer preferences, expertise topics, ideal use cases and preferred moments for participation.championhq.com · read 15 Oct 2026
- Company founding
- LinkedIn lists Champion as founded in 2023 and privately held with 11–50 employees.linkedin.com · read 15 Oct 2026
- Company headquarters
- Champion lists 830 Massachusetts Avenue, Indianapolis, Indiana 46204 as its address.championhq.com · read 15 Oct 2026
- Company legal name
- Crunchbase identifies the company as ChampionHQ, Inc.crunchbase.com · read 15 Oct 2026
- Funding
- Champion announced an oversubscribed $3.3 million seed round on September 3, 2024, led by Flyover Capital with High Alpha, Bread & Butter Ventures and Stage 2 Capital participating.championhq.com · read 15 Oct 2026
- G2 integration
- Champion can synchronize G2 reviews and use review intelligence in advocacy workflows.championhq.com · read 15 Oct 2026
- Gainsight Communities integration
- Gainsight community engagement, badges and participation signals can be used for champion identification and advocacy programs.championhq.com · read 15 Oct 2026
- Gainsight CS integration
- Gainsight CS health, NPS, CSAT and renewal signals feed Champion identification, while activation and revenue data can flow back.championhq.com · read 15 Oct 2026
- Independent company reporting
- The Indianapolis Business Journal reported that Champion launched from High Alpha in 2023, had nine employees in September 2024 and had raised $5.3 million cumulatively at that time.ibj.com · read 15 Oct 2026
- Job-change tracking
- The product detects promotions and employer changes, maintains reference lists and can flag renewal risk when decision makers leave.championhq.com · read 15 Oct 2026
- Licence
- Champion terms reserve proprietary rights and grant no open-source licence.championhq.com · read 15 Oct 2026
- Limit: legal warranty
- The terms provide the service as-is and disclaim warranties covering uninterrupted operation, accuracy, security and availability.championhq.com · read 15 Oct 2026
- Limit: proof content
- Proofmap says creation of case studies, videos and proof points is not documented as a built-in capability.proofmap.com · read 15 Oct 2026
- Limit: public pricing
- Capterra lists pricing as contact-vendor rather than publishing a starting price.capterra.com · read 15 Oct 2026
- Limit: review evidence
- Capterra, G2, GetApp and Gartner Peer Insights each show no user reviews, so repeated independent praise or complaints are not available.capterra.com · read 15 Oct 2026
- MCP access
- Champion describes an MCP connection that starts read-only and follows existing Champion permissions.championhq.com · read 15 Oct 2026
