ReferralHero may suit teams running referral, affiliate, waitlist, or contest campaigns that need referral tracking, analytics, and integrations.
Free plan Free trial From $199 a month AndroidiPhone & iPadWebAPI
Best Referral Marketing Software 2026
Referral marketing software helps businesses create referral links and codes, assign rewards, and track who gets credit. This guide helps buyers compare tools for customer or partner referral programs.
The comparison uses the makers' published details for free plans, starting prices, referral links and codes, reward payouts, fraud controls, attribution windows, participant limits, and platform support. It does not score the products.
02
GrowSurf
GrowSurf helps marketing and product teams run customer referral and affiliate programs with links, rewards and payouts.
AndroidiPhone & iPadWeb+1 Record5.9 Visit
03
Cello
Referral platform for SaaS user and partner programs, with automated rewards and fraud detection on web, iOS and Android.
AndroidiPhone & iPadWeb+1 Record5.7 Visit
04
Referrals.com
Referral campaigns with embeddable widgets, real-time tracking and rewards for visits, signups or purchases.
WebAPI Record5.5 Visit
05
99minds Referral
Referral software for ecommerce and retail brands on Shopify and BigCommerce with customizable widgets and pages.
WebAPI Record5.2 Visit
6
Soreto
WebAPI Free plan Record5.0 Visit Referral technology for retailers with social sharing, flexible rewards, testing, reporting and referral tracking.
7
InviteReferrals
AndroidiPhone & iPadWeb+1 $99 a month Record4.9 Visit Tracks customer referrals from shares through registrations, sales and app installs, with no-code campaign design.
8
LeadBounty
Web C$39 a month Record4.9 Visit Local-business referral platform with QR or one-tap links, milestone rewards and phone-based redemption scanning.
9
Partnero
WebAPI $49 a month, billed yearly Record4.9 Visit Web and API partner software with a portal, automated payouts and fraud prevention, starting at $49 a month.
11
UpViral
WebAPI $79 a month, billed yearly Record4.8 Visit Web and API app for referral, giveaway, sweepstakes, reward, and waiting-list campaigns.
12
AppVirality
AndroidiPhone & iPadWeb+1 $1,999 a year Record4.7 Visit Referral marketing software for mobile apps and SaaS to create and automate referral campaigns.
13
Tolt
WebAPI $69 a month Record4.7 Visit Web and API referral software with a partner portal and fraud prevention, starting at $69 a month.
14
ViralSweep
WebAPI $41 a month, billed yearly Record4.7 Visit Viral marketing software for sweepstakes, contests, purchases, waitlists and other campaigns, with email and SMS list tools.
15
VYPER
WebAPI $19 a month Record4.7 Visit Viral contest, giveaway, referral and affiliate software; VYPER is rebranded as Blitz Rocket and no longer updated.
17
EarlyParrot
WebAPI $990 a year Record4.6 Visit Referral software that rewards existing audiences with coupons, links, downloads or upgrades through page-based campaigns.
18
Referral Rock
WebAPI $250 a month, billed yearly Record4.6 Visit Referral software that automates invitations, tracking, notifications and rewards for customer, ambassador and affiliate programs.
19
RefRef
WebAPISelf-hosted Free plan Record4.6 Visit Open-source referral, affiliate and partner platform with self-hosting, multi-touch attribution and embeddable widgets.
20
Mention Me
AndroidiPhone & iPadWeb+1 — Record4.5 Visit AI customer advocacy and referral marketing platform for brands on web, iOS and Android.
21
Referral Factory
WebAPISelf-hosted $100 a month Record4.5 Visit Referral software for building and tracking customer, affiliate and partner programs with no-code pages, portals and embeds.
23
NextBee Community Platform
AndroidiPhone & iPadWeb+1 $1.90 a month Record4.4 Visit Branded online community platform with discussions, gamification, events, learning tools and engagement analytics.
24
Shopjar
Web $7 a month Record4.4 Visit Shopify referral and affiliate software with trackable links, conversion and revenue tracking, and flexible rewards.
25
ReferralFlo
WebAPI $190 a month Record4.3 Visit Referral software for customer, employee, partner and community programs with real-time tracking and multi-touch attribution.
Before you choose
Match the program model
Check whether the product supports referral links, referral codes, reward payouts, fraud controls, attribution windows, and participant limits. These settings shape how a referral campaign is run and measured.
A tool may use a freemium model or a paid plan. Pricing can start at a stated monthly or annual amount, while some products give pricing on request.
Check free access
A free plan and a free trial are different options.
Trial periods vary. ReferralHero lists seven days, while GrowSurf and InviteReferrals list 14 days. Mention Me lists a 60-day trial.
Check platform fit
Web and API support can suit browser products or custom integrations. iOS and Android support can matter when referrals happen inside a mobile app.
Self-hosted support appears as a separate platform option. Confirm the platform you need before choosing a plan.
Read the price details
Listed pricing spans freemium plans, paid plans with a starting price, and plans priced on request. Examples include Cello from $80 per month, InviteReferrals from $99 per month, and AppVirality from $1,999 per year.
Review what the paid amount covers, including participant limits, reward handling, fraud controls, and attribution settings.
Questions
What does referral marketing software handle?
It can provide referral links and codes, manage reward payouts, apply fraud controls, set attribution windows, and limit participants.
Do referral tools offer free plans?
Yes. Cello, ReferralHero, GrowSurf, and Extole list a free plan. A free plan is separate from a time-limited trial.
Which platforms do these tools support?
The listed platform types are web, API, iOS, Android, and self-hosted. Support differs by product, so check the platform field before choosing.
How long are the free trials?
Trial terms differ. ReferralHero lists seven days, GrowSurf and InviteReferrals list 14 days, and Mention Me lists 60 days.
How is pricing presented?
Pricing may use a freemium plan, a paid plan with a starting amount, or pricing on request. Examples include monthly and annual starting prices.
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