Duel
London, United Kingdom
What it is
Duel is a brand advocacy SaaS platform for companies that want to organize customers, creators, fans, employees, and other advocates into growth programs. It supports groups including social creators, brand ambassadors, store associates, employees, and industry professionals. Brands run programs through a customizable advocate portal with challenges and rewards such as experiences, product access, affiliate payments, vouchers, and co-creation opportunities. Duel says programs can scale from 1,000 to 100,000 advocates. Filterable, exportable dashboards provide more than 100 metrics, while the platform collects user-generated content with AI moderation, tagging, and rights management. Social tracking covers TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot, and Bazaarvoice; TikTok Shop is marked as coming soon. CRM integrations include Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach, and Braze, with an open API for other connections. Its Shopify app supports order attribution and product catalogue syncing. Pricing is on request. Duel is based in London and includes human strategic expertise and program support alongside its software.
For and against
For
- Supports multiple types of advocate groups
- Customizable portal with challenges and rewards
- More than 100 dashboard metrics
- AI moderation, tagging, and content rights management
- Shopify app supports order attribution
Against
- Pricing is available on request
- TikTok Shop is marked as coming soon
- Affiliate payouts are sent to PayPal accounts
The verdict
Duel brings advocate programs, content management, analytics, and integrations into one platform. Companies should contact the provider for pricing and assess whether its listed channels and integrations fit their needs.
Who it suits
Duel is aimed at consumer brands, including those in beauty, fashion, lifestyle, health, and ecommerce. It may suit teams managing advocate programs across social channels and connected CRM or Shopify systems.
Plans and prices
Custom enterprise plan
Pricing not displayed; request a personalized demo
Read 4 Oct 2026 · duel.tech
On the record
- Advocate groups
- The platform supports programs for social creators, brand ambassadors, store associates, employees, and industry professionals.duel.tech · read 4 Oct 2026
- Advocate portal
- Brands can deliver programs through a customizable advocate portal with challenges and rewards such as experiences, product access, affiliate payments, vouchers, and co-creation opportunities.duel.tech · read 4 Oct 2026
- Advocate scale
- Duel says its platform can scale programs from 1,000 to 100,000 advocates.duel.tech · read 4 Oct 2026
- Analytics
- The platform provides more than 100 metrics in filterable, exportable dashboards.duel.tech · read 4 Oct 2026
- Commerce integration
- Duel offers a Shopify app for connecting a Shopify instance to its dashboard, including order attribution and product catalogue syncing.info.duel.tech · read 4 Oct 2026
- Data handling
- Duel says it isolates data by brand and will not use one brand's advocate data to train another brand's models.duel.tech · read 4 Oct 2026
- Integrations
- Duel's help center lists CRM integrations for Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach, and Braze, with an open API for other connections.info.duel.tech · read 4 Oct 2026
- Payments
- The help center says automatic affiliate commission payouts can be sent to advocates' PayPal accounts; brands can also track commissions manually.info.duel.tech · read 4 Oct 2026
- Product
- Duel is a brand advocacy SaaS platform that helps companies activate customers, creators, and fans to turn word of mouth into a scalable growth channel.duel.tech · read 4 Oct 2026
- Security
- Duel says it is ISO 27001 certified and GDPR compliant, with SOC 2 Type II listed as coming in Q4 2026.duel.tech · read 4 Oct 2026
- Social channels
- The site lists TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot, and Bazaarvoice for social posting tracking; TikTok Shop is marked as coming soon.duel.tech · read 4 Oct 2026
- Support and services
- Duel describes its offering as including human strategic expertise and program support alongside its software platform.duel.tech · read 4 Oct 2026
- UGC and rights
- Duel collects and manages user-generated content, with AI moderation and tagging plus content rights management.duel.tech · read 4 Oct 2026
- Who it serves
- Duel says it works with consumer brands across beauty, fashion, lifestyle, health, and ecommerce.duel.tech · read 4 Oct 2026
