Unify

Unify is an AI-native outbound platform for prospecting, research, and sequencing. It is presented for SDRs, account executives, sales leaders, marketing, and RevOps teams. Users can build targeted lists through a chat interface drawing on more than 40 data sources. Its B2B data page lists more than 1.1 billion contacts, 65 million companies, and over 40 signal and intent sources. Unify combines first-party engagement, third-party data, and AI-discovered signals to identify in-market buyers. Enrichment draws on 11 or more email and phone vendors, with sources adapted to the search context. Sequences coordinate email, calls, and social outreach, and AI copy can be personalized using research and proprietary data. Its managed deliverability service creates and warms mailboxes and validates email at send time. Integrations include Salesforce, HubSpot, Slack, Gmail, Outlook, and AI assistants such as ChatGPT, Codex, and Claude. The Free plan has limited credits, up to 3 seats, 100 records per search, and 1 mailbox per seat. Base is $20.00 per month and Pro is $60.00 per month; Business pricing is custom and billed annually.

Unify combines prospecting, enrichment, signals, and multichannel sequencing, with a free plan and paid tiers. Seat credits and search limits are worth checking against expected usage; Business pricing requires contacting sales.

Unify is aimed at sales development, account executive, sales leadership, marketing, and RevOps teams. Its prospecting and sequencing tools suit teams coordinating outreach across email, calls, and social channels.

Overview

Unify is an AI-native platform for prospecting, researching accounts, and coordinating outbound. It is best suited to sales and RevOps teams that want buyer signals and contact data connected to outreach. Its breadth is a strength, but the credit ceilings on lower tiers can constrain heavy prospecting.

Key features

Chat-based list building draws on more than 40 data sources, with a data pool of more than 1.1 billion contacts and 65 million companies. That reach gives teams room to build targeted lists, while still making credit usage a practical consideration. Enrichment waterfalls 11+ email and phone vendors and adapts sources to the search context, a useful approach when one provider does not return the desired contact details.

Signals combine first-party engagement, third-party data, and AI-discovered activity. Website visits, product usage, job changes, hiring, funding, and web search can help identify accounts in market; account scoring supports prioritization. The workflow builder is basic, so teams needing elaborate workflow customization may find this part limiting.

Sequences coordinate email, calls, and social outreach, with AI copy personalized using research and proprietary data. Managed deliverability creates and warms mailboxes and validates email at send time, giving teams a path from prospect research to outbound execution. Salesforce, HubSpot, Slack, Gmail, Outlook, and AI assistants including ChatGPT, Codex, and Claude are among the integrations. Business adds Open API and webhooks. Unify also says it maintains SOC 2 Type II compliance, real-time threat monitoring, external security audits, and SSO authentication.

Pricing

Unify has a free plan, paid monthly tiers, and a 14-day trial. Free is free, forever, with limited credits, up to 3 seats, 100 records per search, and 1 mailbox per seat. It is a sensible way for a small team to assess the workflow, but the limited credits make it a poor fit for sustained prospecting.

Base costs $20 a month, billed monthly, and includes 800 credits per seat per month, unlimited seats, 100 records per search, and 1 mailbox per seat. It keeps the per-seat price low, but teams should check whether 800 credits per seat will cover their expected activity. Pro costs $60 a month, billed monthly, and raises the allowance to 2,400 credits per seat per month; search and mailbox limits remain 100 records and 1 mailbox per seat. Pro better suits teams with higher credit needs, though it does not raise those other caps.

Business has custom pricing, billed annually, with custom credits per workspace, unlimited seats, and unlimited managed mailboxes. Managed Gmail and Outlook mailboxes cost $25/mailbox/mo. This tier suits organizations that need greater workspace capacity or managed mailbox volume, but requires a sales conversation and an annual commitment. Credit-consuming actions pause when seat credits and the account pool run out; unused credit top-ups carry over for up to 12 months.

Platforms

Unify is available on web, as an extension, and through an API. That mix can suit teams using it both in a browser and as part of connected sales workflows.

Who it's for

SDRs and account executives can use Unify to move from targeted prospecting and enrichment to coordinated outreach. Sales leaders, marketing, and RevOps teams may value the combined signal and sequencing workflow, especially when they already use Salesforce or HubSpot. Teams with high-volume usage should compare expected credit consumption and mailbox needs against plan caps before committing.

Pros and cons

• Pros: List building, enrichment, signals, scoring, and multichannel sequencing connect several outbound tasks in one platform.
• Pros: Managed deliverability includes mailbox creation, warm-up, and validation at send time.
• Pros: Base and Pro offer unlimited seats, while Business supports unlimited managed mailboxes.
• Cons: Free limits teams to 3 seats and limited credits; Base and Pro retain a 100-record search cap and 1 mailbox per seat.
• Cons: Credit-consuming actions pause when available credits run out, which can interrupt work for teams that underestimate usage.
• Cons: Business uses custom annual pricing, and its managed Gmail and Outlook mailboxes add a per-mailbox monthly charge.
• Cons: The workflow builder is basic, which may not suit teams seeking extensive customization.

Alternatives

Consider Accoil if pricing based on Monthly Active Accounts, with a free range of 1–10,000 and a $50 monthly Growth plan, better matches the way your team budgets. Choose Trailspark if its free allowance of 25 accounts evaluated and 5,000 signals per month fits a focused account-evaluation workflow; its Starter plan is $250 per month at an introductory rate, with a $500 list price.

Bitscale is another freemium option, with a lifetime free plan that includes 200 Bitscale Credits, 2,000 monthly company/people searches, and 50,000 rows per grid. UserMotion offers a free plan for up to 1,000 accounts with ICP scoring, intent scoring, and real-time signals, and may suit teams focused on account scoring and signals.

SellWizr is a paid alternative. Clean is a paid option available on web and as an extension. Common Room may suit buyers considering a paid platform without a free plan; its Essential plan starts at $2,500 a month, billed annually, with 5 seats included. Default is another paid option without a free plan; its Growth plan is $1,250 a month, billed annually at $15,000 per year.

Browse the Product-Led Sales Software list for more options in that category.

Verdict

Unify is a strong choice for sales and RevOps teams that want prospecting, buyer signals, enrichment, and multichannel outbound in one platform. Its main advantage is that connected workflow; its main caution is that credit, search, and mailbox limits can shape everyday capacity, while Business pricing requires an annual sales-led commitment. Teams with predictable, moderate usage can start with Free or Base; those expecting heavier activity should weigh Pro's higher credits against the unchanged search and mailbox caps.