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Ranked on the record · 19 apps

Best Merchant Marketing Software 2026

Facts read 20 Sep 2026 – 21 Oct 2026

Merchant marketing software gives businesses tools to organize campaigns, engage shoppers and link online stores with marketing processes. It can cover email, SMS, loyalty programs and related channels.

The standings: top 10

NameRecord scorePrice fromTry it freeRuns onFacts read
01 SmartrMail5.5$100.01 a month, billed yearlyFree planWeb, API12 Oct 2026
02 Yotpo Reviews5.2$15 a monthFree planWeb, API, Self-hosted14 Oct 2026
03 Shopify4.8$29 a month, billed yearlyFree trialWeb27 Sep 2026
04 Sendlane4.5$100 a monthFree trialWeb, API21 Oct 2026
05 Klaviyo4.4Free planFree planWeb27 Sep 2026
06 Privy4.4$24 a monthFree trialWeb, API1 Oct 2026
07 Rejoiner4.4$25 a monthFree trialWeb, API12 Oct 2026
08 ContactPigeon Predictive Insights4.3$50 a monthFree trialWeb, API4 Oct 2026
09 Attentive4.2—Free trialWeb, API9 Oct 2026
10 Bluecore4.2——Android, iPhone & iPad, Web, API21 Oct 2026

This finder puts newer releases ahead of older ones and shows figures published by the makers, without scoring tools. Compare free access, paid starting points, supported platforms, campaign tools and ecommerce connections.

03

Shopify

Shopify suits businesses that need hosted selling across web, mobile, social, or marketplace channels.

Web
Record4.8 Visit
05

Klaviyo

Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations.

Web
Record4.4 Visit
6
Privy
WebAPI $24 a month Record4.4 Visit
7
Rejoiner
WebAPI $25 a month Record4.4 Visit
8
ContactPigeon Predictive Insights
WebAPI $50 a month Record4.3 Visit
9
Attentive

It suits brands in retail, ecommerce, food and beverage, entertainment and media, travel and hospitality, or fitness and wellness.

WebAPI — Record4.2 Visit
10
Bluecore

Bluecore targets ecommerce and marketing leaders at retail brands seeking to coordinate campaigns and activate retail data across channels.

AndroidiPhone & iPadWeb+1 — Record4.2 Visit
11
Sailthru
AndroidiPhone & iPadWeb+1 — Record4.2 Visit
12
Ometria

Ometria suits retail brands and marketing teams seeking customer data consolidation alongside cross-channel campaign delivery and personalization.

AndroidiPhone & iPadWeb+1 — Record4.1 Visit
13
Cordial

Cordial suits marketing and technology teams at brands, particularly cross-channel retailers working with large, disparate data sets.

AndroidiPhone & iPadWeb+1 — Record4.0 Visit
14
Bloomreach Engagement
WebAPI — Record3.9 Visit
15
Retainful
Web $14 a month Record3.9 Visit
16
Dotdigital
WebAPI — Record3.7 Visit
17
Listrak

Listrak is intended for retailers and ecommerce brands managing customer data, automated journeys, and engagement across several channels.

WebBrowser extensionAPI — Record3.7 Visit
18
Drip
Web — Record3.0 Visit
19
Voyado Engage
Web — Record2.1 Visit

Before you choose

Start with access and cost

Check for a free plan or a free trial before committing. Paid pricing can be custom or published as a starting rate.

ContactPigeon Predictive Insights shows a $50 monthly starting price and a 14-day trial. Privy starts at $30 per month with 15 days to try it, whereas Rejoiner starts at $25 per month and offers a 30-day trial.

Match the platform to your workflow

Confirm where the tool runs before you choose it. Entries include web apps, APIs, iOS, Android, browser extensions and self-hosted options.

Choosing software compatible with your team’s devices and development setup may limit extra work when campaigns or integrations change.

Compare campaign coverage

Check the comparison fields to see whether each tool supports email campaigns, SMS campaigns and campaign automation.

Look for the mix that matches your customer outreach plan rather than choosing by channel count alone.

Check loyalty and store connections

Review loyalty program support if repeat purchases matter to your plan. Also check the ecommerce integrations you need for catalog, order and customer workflows.

Confirm that the integrations connect with the store systems and services your team already uses.

Questions

What functions does merchant marketing software provide?
These tools cover merchant workflows such as campaigns, automation, loyalty programs, marketing channels and ecommerce integrations.
Can I find a free plan?
Yes. Free plans are offered by items on this list, while others use paid pricing.
Are free trials available?
Yes. A free trial is available from items on this list. Trial lengths vary by tool.
Which platforms do these tools support?
The listed platform options include web, API, iOS, Android, browser extensions and self-hosted deployments.
What should I compare before choosing?
Review free access, starting paid price, email and SMS campaigns, automation, loyalty programs, marketing channels and ecommerce integrations.

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