Wootric
Salt Lake City, Utah, United States
What it is
Wootric is customer experience and feedback software for organizations seeking to understand customer sentiment and support retention, engagement, and advocacy. It supports Net Promoter Score, customer satisfaction, and customer effort score surveys through in-app, email, mobile, SMS, Intercom Messenger, links, and QR codes. Feedback themes can be grouped with custom tags or machine learning. Scores can route responses to teams or trigger workflows in CRM and support platforms. The Voice of the Customer plan adds CXInsight, text and sentiment analytics, feedback imports, and custom dashboards and reporting. Wootric lists connections with Salesforce, Intercom, ServiceNow, Segment, HubSpot, Gainsight, Zendesk, Slack, Mixpanel, Freshdesk, and others. Its API can access and update end users, responses, and declines. Every plan includes unlimited responses from up to 25,000 customers. Professional covers one journey point, one metric, up to five seats, and self-service support; Growth includes three journey points, up to 10 seats, premium support, and advanced targeting. The company was founded in 2014 and is headquartered in Salt Lake City, Utah.
For and against
For
- Supports NPS, customer satisfaction, and effort score surveys.
- Surveys can be delivered through seven listed channels.
- Feedback themes can be categorized with tags or machine learning.
- Every plan includes unlimited responses from up to 25,000 customers.
- Growth includes premium support and advanced targeting.
Against
- Pricing is available on request.
- Professional is limited to one journey point and one metric.
- Professional and Growth list seat caps.
The verdict
Wootric combines multi-channel surveys with feedback categorization, routing, and analytics options. Its plan details distinguish basic survey coverage from broader targeting and Voice of the Customer analysis.
Who it suits
Wootric is intended for customer success, CX, product, HR, executive, and support teams. It suits organizations collecting survey feedback and routing it into team or CRM workflows.
Plans and prices
Growth
Three journey points · up to 10 seats · premium support · advanced survey targeting
Read 3 Oct 2026 · wootric.com
Professional
One journey point · one metric (NPS, CSAT, or CES) · up to five seats · self-service support
Read 3 Oct 2026 · wootric.com
Voice of the Customer
Growth features · CXInsight · text and sentiment analytics · import feedback from any source
Read 3 Oct 2026 · wootric.com
On the record
- Analytics
- CXInsight provides text and sentiment analytics, feedback imports, and custom dashboards and reporting in the Voice of the Customer plan.wootric.com · read 3 Oct 2026
- API
- The Wootric API can access and update end users, responses, and declines.docs.wootric.com · read 3 Oct 2026
- Closed-loop workflows
- Feedback can be routed to teams based on scores and used to trigger workflows in CRM or support platforms.wootric.com · read 3 Oct 2026
- Feedback analysis
- Wootric can auto-categorize feedback themes using custom tags or machine learning.wootric.com · read 3 Oct 2026
- Hosting regions
- Wootric says it offers US, EU, and Australia data centers, with EU and Australia hosting in beta for specific enterprise accounts.help.wootric.com · read 3 Oct 2026
- Integrations
- The integration page describes connections with Salesforce, Intercom, ServiceNow, Segment, HubSpot, Gainsight, Zendesk, Slack, Mixpanel, Freshdesk, and others.wootric.com · read 3 Oct 2026
- Intended users
- Wootric describes use by customer success, CX, product, HR, executive, and support teams.wootric.com · read 3 Oct 2026
- Limits
- Every plan includes unlimited responses from up to 25,000 customers.wootric.com · read 3 Oct 2026
- Product
- Wootric provides customer experience management and feedback software to drive retention, engagement, and advocacy.wootric.com · read 3 Oct 2026
- Security and privacy
- Wootric says it supports GDPR data portability and deletion, provides data processing agreements on request, and has a dedicated Data Protection Officer.help.wootric.com · read 3 Oct 2026
- Support
- The Professional plan includes self-service support, while Growth includes premium support.wootric.com · read 3 Oct 2026
- Survey channels
- Surveys can be delivered in-app, by email, mobile, SMS, Intercom Messenger, link, and QR code.wootric.com · read 3 Oct 2026
- Survey metrics
- The platform supports Net Promoter Score, customer satisfaction, and customer effort score surveys.wootric.com · read 3 Oct 2026
- Trial
- Wootric's help center refers to a Microsurvey trial account, but the page does not state a trial duration.help.wootric.com · read 3 Oct 2026
