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Userflow
San Francisco, California, USA
What it is
Userflow is a paid web and API platform for B2B product-led SaaS teams that need in-app onboarding, activation, self-serve support, and ongoing engagement. It provides flows, tours, checklists, tooltips, banners, and announcements, with unlimited experiences on every plan. Its no-code builder lets teams create experiences without engineering help, while publishing requires adding a Userflow JavaScript snippet. FlowAI can generate editable flows, rephrase text, and translate in-app content. Adoption Agent answers questions in the product and can guide users through a flow; Studio includes 500 AI credits monthly. Product Adoption Insights supplies charts, funnels, and dashboards for engagement and completion. Userflow offers a REST API, MCP access, localization, A/B testing, and integrations such as Salesforce, Segment, Slack, HubSpot, Zendesk, Amplitude, and Zapier. Essentials costs $240 a month and Studio $400 a month, both billed annually, with 1,000 MAUs included. A 14-day trial requires no credit card, but there is no free plan.
For and against
For
- Unlimited in-app experiences on every plan
- No-code builder for creating flows
- FlowAI supports rephrasing and translation
- Charts, funnels, and dashboards track engagement
- 14-day trial without a credit card
Against
- No free plan
- Publishing requires installing a JavaScript snippet
- Essentials and Studio include 1,000 MAUs
- Pricing starts at 400 /mo annually
The verdict
Userflow combines in-app guidance, AI assistance, analytics, and many listed integrations for self-serve web products. Its paid plans, MAU limits, and required JavaScript installation are important considerations.
Who it suits
It suits B2B product-led SaaS teams in Product, Growth, Customer Success, and Marketing, especially self-serve web products. Teams wanting no-code in-app guidance, analytics, and integrations may find it useful.
Plans and prices
Adoption Studio
1,000 monthly active users included · 3 environments · Unlimited seats
Read 23 Sep 2026 · userflow.com
Adoption Studio (annual billing)
1,000 monthly active users included · 3 environments · Unlimited seats
Read 23 Sep 2026 · userflow.com
Adoption Agent add-on
500 AI credits per month
Read 23 Sep 2026 · userflow.com
Adoption Agent add-on (annual billing)
500 AI credits per month
Read 23 Sep 2026 · userflow.com
Essentials
1,000 MAUs · unlimited team members · unlimited experiences · Userflow MCP
Read 9 Oct 2026 · userflow.com
Studio
1,000 MAUs · unlimited team members · 500 AI credits/mo · all integrations
Read 9 Oct 2026 · userflow.com
Enterprise
Custom MAUs and AI credits · custom products and environments · security review and custom contract · priority support and SLA
Read 9 Oct 2026 · userflow.com
On the record
- Adoption Agent
- The Adoption Agent answers users’ questions in-app and can guide them through a flow; Studio includes 500 AI credits per month.userflow.com · read 9 Oct 2026
- Analytics
- Product Adoption Insights provides charts, funnels, and dashboards to track in-app experience engagement and completion.userflow.com · read 9 Oct 2026
- API and MCP
- Userflow offers a REST API and MCP access for querying product data and managing flows and segments; the pricing page lists plan-specific API request limits.userflow.com · read 9 Oct 2026
- Audience
- Userflow describes its audience as B2B product-led SaaS teams in Product, Growth, Customer Success, and Marketing, and says it works best for self-serve web products.userflow.com · read 9 Oct 2026
- Data handling
- Userflow says user data is not shared with external providers and that browser-side element and text-input checks remain in the browser.userflow.com · read 9 Oct 2026
- Experience types
- Its core experiences include flows and tours, checklists, tooltips, banners, and announcements, with unlimited experiences on every plan.userflow.com · read 9 Oct 2026
- FlowAI
- FlowAI includes a builder that generates editable flows, rephrasing, and translation for in-app experiences.userflow.com · read 9 Oct 2026
- Implementation
- Users can build flows without engineering help, but publishing them to users requires installing the Userflow JavaScript snippet.userflow.com · read 9 Oct 2026
- Integrations
- The integrations page lists Salesforce, Segment, Mixpanel, Slack, Heap, HubSpot, Intercom, Zendesk, Amplitude, LogRocket, RudderStack, and Zapier.userflow.com · read 9 Oct 2026
- Product adoption
- Userflow provides in-app experiences for onboarding, activation, self-serve support, and ongoing engagement.userflow.com · read 9 Oct 2026
- Security
- Userflow says it meets SOC 2 Type II, ISO 27001, and GDPR standards and hosts encrypted data on Google Cloud Platform.userflow.com · read 9 Oct 2026
- Support
- Plans include live chat and email support; Studio includes priority support and Quickstart Onboarding, while Enterprise adds a support SLA.userflow.com · read 9 Oct 2026
- Trial
- Essentials or Studio can be tried free for 14 days without a credit card.userflow.com · read 9 Oct 2026
- Usage limits
- Essentials and Studio include 1,000 MAUs, with extra MAUs sold in blocks of 1,000 starting at $40 per month and dropping to $10 at scale.userflow.com · read 9 Oct 2026
