Candu
Walnut, California, United States
What it is
Candu creates in-product onboarding, upgrade prompts and announcements for web products and extensions. Experiences can appear inline or as overlays, with formats such as checklists, homepages, banners, empty states, modals, forms and hotspots. Its editor supports reusable components, user segmentation, responsive design, CSS styling controls and real-time publishing. Candu says its AI can create in-product UI from a prompt, screenshot or design, which users can review, edit and publish. Analytics include user and content data, engagement measurement and A/B testing. Starter includes integrations and webhooks, and Candu says it connects with analytics providers. Launching experiences requires adding a JavaScript snippet to the product header. The Free plan is limited to overlays and three live experiences. Starter costs $199 a month, billed annually; Growth costs $799 a month, billed annually. Mobile app support is listed as unavailable. Candu describes its intended users as growth product managers, designers and developers working on onboarding, adoption and product-led growth.
For and against
For
- Supports inline and overlay experiences.
- Editor includes segmentation and responsive design controls.
- AI can create UI from prompts, screenshots or designs.
- Analytics include engagement measurement and A/B testing.
- Free plan allows unlimited user licenses.
Against
- Free plan is limited to three live experiences.
- Mobile app support is unavailable.
- Launching requires adding a JavaScript snippet to the product header.
- Starter costs $199 a month, billed annually.
The verdict
Candu brings onboarding formats, editing controls and analytics into a web product experience. The Free plan is limited to overlays and three live experiences, while paid plans start at $199 a month, billed annually.
Who it suits
Candu is aimed at growth product managers, designers and developers working on onboarding, product adoption and product-led growth. It may suit teams creating in-product guidance and announcements for web products.
Plans and prices
Free
Overlays only · unlimited user licenses · 3 live experiences · modals, hotspots and product tours
Read 15 Oct 2026 · candu.ai
Starter
Overlays only · unlimited user licenses · unlimited modals, hotspots and tours · advanced styling
Read 15 Oct 2026 · candu.ai
Growth
Overlay and inline experiences · unlimited inline experiences · banners, checklists, forms, empty states and homepages · goal tracking
Read 15 Oct 2026 · candu.ai
Enterprise
A/B testing and experimentation · CMS and Collections · SSO · custom contract and SLAs
Read 15 Oct 2026 · candu.ai
On the record
- 2025 company news
- Candu reported reaching profitability in 2025 and launching prompt-to-design, image generation and context-aware creation features.candu.ai · read 15 Oct 2026
- AI builder
- The AI beta can draft layouts and copy from prompts, screenshots, webpages and attachments, but it cannot yet create forms, flows, video embeds or conditional blocks.docs.candu.ai · read 15 Oct 2026
- AI creation
- Candu says its AI can build in-product UI from a prompt, screenshot or design and lets users review, edit and publish changes.candu.ai · read 2 Oct 2026
- Analytics
- Candu offers user and content analytics, engagement measurement and A/B testing capabilities.candu.ai · read 2 Oct 2026
- API and extensibility
- Developer documentation covers a JavaScript SDK, REST data API, signed identities, outgoing webhooks, SDK events and DOM APIs.developers.candu.ai · read 15 Oct 2026
- Audience
- Candu describes its intended users as growth product managers, designers and developers working on onboarding, product adoption and product-led growth.candu.ai · read 2 Oct 2026
- Availability
- Candu states a 99.9% SLA and says its SDK fails open if its service is unreachable.candu.ai · read 2 Oct 2026
- Company profile
- LinkedIn lists Candu as privately held, founded in 2019, headquartered in Oakland, California, with 11–50 employees.linkedin.com · read 15 Oct 2026
- Customization
- The editor supports reusable components, user segmentation, real-time publishing, responsive design and CSS styling controls.candu.ai · read 2 Oct 2026
- Data handling
- Candu says PII is not required, customer data can be exported as JSON within 30 days, and deletion requests are completed within 30 days.developers.candu.ai · read 15 Oct 2026
- Documentation depth
- The help center contains installation, editor, segmentation, publishing, analytics, troubleshooting, integrations, billing and AI-agent sections.docs.candu.ai · read 15 Oct 2026
- Experience components
- The product provides checklists, homepages, banners, empty states, modals, forms, surveys, tours and hotspots.candu.ai · read 15 Oct 2026
- Experience formats
- It supports inline and overlay experiences including checklists, homepages, banners, empty states, modals, forms and hotspots.candu.ai · read 2 Oct 2026
- Founding-year discrepancy
- A 2020 PR Newswire release says Candu was founded in 2018, while LinkedIn lists 2019.prnewswire.com · read 15 Oct 2026
- Funding news (2020-12-10)
- TechCrunch reported a $5 million round led by Two Sigma Ventures, following roughly $1 million raised earlier.techcrunch.com · read 15 Oct 2026
- Implementation
- Launching experiences requires adding Candu’s JavaScript snippet to the product header.candu.ai · read 2 Oct 2026
- Installation
- All features require a JavaScript snippet in the site head, after which teams publish content through Candu without redeploying their application.docs.candu.ai · read 15 Oct 2026
- Installation limitation
- Using Google Tag Manager can cause content not to appear because ad blockers commonly block GTM, and customers may need CSP and domain allowlisting.docs.candu.ai · read 15 Oct 2026
