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SugarCRM
SugarCRM · Silicon Valley, United States
What it is
SugarCRM is a customer relationship management platform for B2B teams seeking sales guidance and tools for marketing and service. Sugar Sell can surface priority accounts and opportunities, preparation context, early warning signs, and guidance for stalled deals. The company also lists Sugar Predict, Sugar Market, and Sugar Serve in its product suite. The platform includes a visual sales pipeline, email sync, marketing automation, AI features, and a mobile app. It offers REST and SOAP APIs, no-code configuration for features, workflows, and integrations, and connections with services such as Dropbox, DocuSign, Office, SharePoint, ZoomInfo, and several ERP systems. Customers can choose SugarCloud or an on-premises Sugar Enterprise deployment. Standard+ is $68 a year, billed per user per month annually, and Advanced+ is $98 a year on the same billing basis. The maker is headquartered in Silicon Valley, United States.
For and against
For
- Visual sales pipeline and email sync
- Sales guidance highlights priority accounts and stalled deals
- Available as SugarCloud or on-premises Sugar Enterprise
- Supports REST and SOAP APIs
Against
- No free plan
- Standard, Advanced, and Premier require 15 users minimum
The verdict
SugarCRM brings sales, marketing, and service products into a platform with both cloud and on-premises deployment options. Compare the plan requirements and listed feature sets, since several plan prices are not provided.
Who it suits
SugarCRM is aimed at mid- to large-size organizations with complex account management needs, particularly businesses focused on repeat sales to existing customers. Its mobile app and no-code configuration may suit teams that need CRM access and adjustable workflows.
Plans and prices
Standard
15 users minimum
Read 20 Sep 2026 · sugarcrm.com
Advanced
15 users minimum
Read 20 Sep 2026 · sugarcrm.com
Premier
15 users minimum
Read 20 Sep 2026 · sugarcrm.com
Market
10,000 contacts · Unlimited users
Read 20 Sep 2026 · sugarcrm.com
Advisor
20 hours per year maximum
Read 20 Sep 2026 · sugarcrm.com
Partnership
40 hours per year maximum
Read 20 Sep 2026 · sugarcrm.com
Strategic
Everything in Partnership · One-to-one coaching · Web and platform integration audits · Monthly KPI audits
Read 20 Sep 2026 · sugarcrm.com
Serve
Case management · Omnichannel engagement · Service Agent Workplace · SLA management
Read 20 Sep 2026 · sugarcrm.com
Enterprise
Account and contact management · Lead and opportunity management · Business process management · Pipeline management and analytics
Read 20 Sep 2026 · sugarcrm.com
On the record
- AI features
- Sugar says its AI features include content creation, summarization, meeting sentiment analysis, and predictive lead scoring.sugarai.com · read 9 Oct 2026
- APIs
- Sugar says it supports REST and SOAP APIs for connecting with other systems.sugarai.com · read 9 Oct 2026
- Customization
- Sugar says its platform offers no-code configuration capabilities for features, workflows, and integrations.sugarai.com · read 9 Oct 2026
- Data residency
- SugarCloud customers can choose a data region, and the company says data stays within that region; listed regions include Australia, Germany, the United Kingdom, and the United States.sugarai.com · read 9 Oct 2026
- Data retention
- Sugar says departing customers can access their data for up to 120 days, after which customer data will be permanently deleted unless otherwise requested.sugarai.com · read 9 Oct 2026
- Deployment
- Sugar offers SugarCloud and an on-premises Sugar Enterprise solution.sugarai.com · read 9 Oct 2026
- Email sync
- Yessugarcrm.com · read 20 Sep 2026
- Integrations
- The integrations page names Dropbox, DocuSign, Office, SharePoint, ZoomInfo, and ERP systems including Epicor, NetSuite, Sage, and SYSPRO.sugarai.com · read 9 Oct 2026
- Intended customers
- Sugar says it is suited to mid- to large-size organizations with complex account management needs, particularly businesses relying on repeat sales to existing customers.sugarai.com · read 9 Oct 2026
- Marketing automation
- Yessugarcrm.com · read 20 Sep 2026
- Mobile app
- Yessugarcrm.com · read 20 Sep 2026
- Product suite
- The company lists Sugar Sell, Sugar Predict, Sugar Market, and Sugar Serve among its software products.sugarai.com · read 9 Oct 2026
- Purpose
- Sugar describes its platform as a precision-selling CRM for B2B growth that helps teams find opportunities and act on recommended next steps.sugarcrm.com · read 9 Oct 2026
- Sales guidance
- Sugar Sell surfaces priority accounts and opportunities, preparation context, early warning signs, and guidance for stalled deals.sugarai.com · read 9 Oct 2026
- Visual sales pipeline
- Yessugarcrm.com · read 20 Sep 2026
- Security
- Sugar lists ISO/IEC 27001:2022, SOC 2 Type II, GDPR, CCPA, and Data Privacy Framework among its compliance credentials or standards.sugarai.com · read 9 Oct 2026
- Support
- Support options range from online-only to 24/7 global response, depending on the Sugar solution and customer needs.sugarai.com · read 9 Oct 2026
