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nps.today

Copenhagen, Denmark

What it is

nps.today is a customer experience platform for managing NPS, CSAT, CES, and other surveys across the customer journey. It supports standard Customer Pulse surveys, extended pulses with up to five additional questions, and general CX surveys. Survey triggers can use transaction and customer engagement data, with program logic for timing, reminders, and relevance. Surveys can be delivered by email, SMS, websites, chat, apps, QR codes, and other external systems.

For follow-up, the platform can notify employees and create tasks, reminders, and escalations in CRM or service systems. Analysis features include translation, text analysis, sentiment detection, role-based dashboards, root-cause analysis, and an AI Feedback Assistant. Listed integrations include Salesforce, Dynamics 365, Zendesk, Genesys, Outlook, Power BI, Power Automate, Zapier, and Shopify. A one-month free trial includes 50 surveys per month by email and no support hours. Basic is €1.50 a month, billed annually, and includes 500 surveys per month by email and SMS. Support allowances vary by plan; implementation and SMS fees may also apply.

For and against

For

  • Supports NPS, CSAT, CES, and other CX surveys.
  • Surveys can be delivered through multiple channels.
  • Follow-up tasks and escalations can be automated.
  • Integrations include Salesforce, Zendesk, and Power BI.

Against

  • There is no free plan.
  • The free trial includes zero support hours.
  • Implementation and SMS fees may apply.

The verdict

nps.today combines survey delivery, follow-up workflows, and feedback analysis across customer journeys. The trial and paid plans have different survey limits, channels, and support allowances.

Who it suits

nps.today suits customer-focused organizations seeking feedback workflows across marketing, sales, delivery, service, or contact-center journeys. Its channel options and CRM connections can support teams working across those touchpoints.

Plans and prices

STARTER

1,300 DKKa month

1,000 surveys/year · 0 SMS tariffs/year · 1 business unit · 1 admin user

BASIC

2,600 DKKa month

5,000 surveys/year · 500 SMS tariffs/year · 2 business units · 2 admin users

BUSINESS

5,100 DKKa month

20,000 surveys/year · 2,000 SMS tariffs/year · 3 business units · 5 admin users

ENTERPRISE

12,500 DKKa month

50,000 surveys/year · 5,000 SMS tariffs/year · 5 business units · 20 admin users

Free Trial

Free

50 surveys / mo · E-mail · 0 hours of support

Every plan, in full

On the record

AI and analytics
Features include translation, text analysis, sentiment detection, role-based dashboards, root-cause analysis, and an AI Feedback Assistant.nps.today · read 4 Oct 2026
Analytics and AI
The product provides dashboards, segmentation, root-cause analysis, translation, sentiment detection and AI-assisted feedback summaries.nps.today · read 15 Oct 2026
API access
The REST API requires a paid subscription with the API module and supports adding respondents, sending surveys and collecting responses.docs.nps.today · read 15 Oct 2026
API data retrieval
Documented retrieval options include response endpoints, /v2/bi endpoints, webhooks and the embedded Feedback App.docs.nps.today · read 15 Oct 2026
API extensibility
Custom integrations can use API keys, webhooks, Power Automate, Zapier, prebuilt templates, guides and the Customer Connect Kit.nps.today · read 15 Oct 2026
API limits
BI requests are capped at 300,000 records, 10,000-record pages are recommended and rate limiting can return HTTP 429 responses.docs.nps.today · read 15 Oct 2026
Automated triggers
Surveys can be triggered from transactions and customer-system data through integrations.nps.today · read 15 Oct 2026
Automation
Survey triggers can be based on transactions and customer engagement system data, with program logic for timing, reminders, and relevance.nps.today · read 4 Oct 2026
Channels
Surveys can be delivered by email, SMS, websites, chat, apps, QR codes, and other external systems.nps.today · read 4 Oct 2026
Closed loop
The platform can notify employees and automate follow-up task creation, reminders, and escalation in CRM or service systems.nps.today · read 4 Oct 2026
Closed-loop workflows
Notifications, alarms, follow-up tasks, reminders and escalations can be automated from ratings and feedback.nps.today · read 15 Oct 2026
Company founded date
The audited company report states that NPS.TODAY ApS was founded on 17 December 2014.nps.today · read 15 Oct 2026
Company headquarters
The legal registered address is Lyngbyvej 14, 1., 2100 Copenhagen O, Denmark.nps.today · read 15 Oct 2026
Company legal name
The 2025 audited report identifies the company as NPS.TODAY ApS, CVR 36464917.nps.today · read 15 Oct 2026
Company size
LinkedIn lists nps.today as having 11–50 employees and headquarters in Copenhagen.dk.linkedin.com · read 15 Oct 2026
Custom integrations
The Customer Connect Kit includes an open API, webhooks, Power Automate integrations, templates, guides, and documentation.nps.today · read 4 Oct 2026
Desktop/mobile app
The Desktop App is delivered as a Microsoft Power Apps package and can be shared through a browser, mobile Power Apps or Teams; Power Apps and Microsoft 365 licenses are required.docs.nps.today · read 15 Oct 2026
Extended pulse
Extended Pulse campaigns can add up to five additional ratings, questions or comments to the standard pulse.nps.today · read 15 Oct 2026

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