Lusha

Lusha is a B2B contact and company data platform available through an extension, API, Workspace, Claude, and ChatGPT. Its listed search data includes more than 290 million verified contacts and 29 million companies, with 78 fields per record and 26 buying signals refreshed weekly. Users can access direct-dial data, intent data, and technographic filters; Lusha lists more than 117 million direct dials. The API queries contacts, companies, and signals, while MCP connects compatible assistants. Integrations include Salesforce, HubSpot, monday CRM, Zoho, Pipedrive, Bullhorn, Clay, Make, n8n, and Zapier. The free plan includes up to 40 monthly credits, one seat, basic features, a browser extension, and CRM integrations, with no credit card required. Revealing an email costs one credit; revealing a phone number costs five. Unused monthly credits roll over up to twice the plan’s credit limit, while annual credits are issued upfront. Listed annual-billed rates are $37.45 a month for Starter, $52.45 a month for Pro, and $299.95 a month for Premium.

Lusha combines contact and company records with buying signals and integrations across listed tools and assistants. Review the credit costs and annual billing terms when estimating the plan you need.

Lusha suits go-to-market teams seeking contact and company data, buying signals, or CRM and automation integrations. Its free tier is a limited option for someone who wants to start without a credit card.

Lusha is a B2B prospecting platform that combines contact records with company data and buying signals. It best suits sales teams working across CRMs, browser tools, APIs, and AI assistants. The free tier is a low-friction way to try it, but phone-heavy prospecting can burn through credits quickly.

Overview

Lusha’s database spans more than 290 million verified contacts and 29 million companies, with 78 fields per record. More than 117 million direct dials, intent data, and technographic filters make it useful for building targeted lists rather than simply finding email addresses. The breadth is a strength, though the practical value of its 26 buying signals depends on whether those signals match a team’s qualification process.

Credit costs make the choice of outreach channel matter: an email reveal costs 1 credit, while a phone-number reveal costs 5. That favors email-led prospecting; teams relying on calls should budget for a much higher rate of credit consumption.

Key features

Signals and targeting

Lusha tracks weekly-refreshed signals such as funding, hiring, leadership changes, and promotions. These can help sales teams decide when to approach a company, while technographic filters let them narrow searches by technology. The combination is useful for targeted outreach, but it is less compelling if those particular signals do not inform a team’s sales motion.

Workflows and integrations

Lusha works in Workspace, Claude, ChatGPT, through a Chrome extension, and via API. Its API queries contacts, companies, and signals; MCP connects Claude, ChatGPT, and compatible assistants. CRM integrations include Salesforce, HubSpot, monday CRM, Zoho, Pipedrive, and Bullhorn, while Clay, Make, n8n, and Zapier support automation workflows. This range suits teams that want prospecting data in existing tools, rather than a separate lookup process.

Premium adds advanced team management and credit allocation; Scale adds usage limits and SSO. Premium and Scale include priority support, and Scale also has a dedicated success team. Lusha lists ISO 27701, ISO/IEC 42001, and SOC 2 Type II certifications, and states GDPR certification and CCPA validation.

Pricing

Lusha uses a freemium model. The free plan includes 40 credits monthly, one seat, basic features, a browser extension, and CRM integrations, with no credit card required. That is enough to explore the workflow, but the small monthly allowance limits regular prospecting, especially when phone reveals use five times as many credits as email reveals.

Paid plans are billed yearly, with annual credits issued upfront; unused monthly credits roll over up to twice the plan’s credit limit. Plans can be canceled anytime, with cancellation taking effect at the end of the billing cycle. Starter keeps access to one seat, while Pro and Premium raise seat limits and add team-oriented capacity. The jump to Premium is substantial, so it makes most sense when its additional seats, management tools, and support are needed. Scale is the option for organizations that need unlimited seats and tailored credits, but its price depends on the configuration.

Platforms

Lusha is available through an API and browser extension, as well as in Workspace, Claude, and ChatGPT. The API and MCP connections extend its reach to compatible assistants, while CRM and automation integrations let teams route data into existing workflows.

Who it's for

Lusha is a strong choice for go-to-market teams that need contact discovery, company context, and buying signals in one workflow, particularly when they already use its supported CRMs or automation tools. Solo users can start with the free tier or Starter; teams should weigh the value of extra seats and management features against annual billing and credit use. It is a weaker fit for call-led prospecting on a tight allowance, since each phone reveal consumes five credits.

Pros and cons

• Broad contact coverage: More than 290 million contacts and 29 million companies give teams a large base for prospect discovery.
• Useful targeting context: Weekly signals, intent data, and technographic filters can help prioritize accounts beyond basic contact lookup.
• Wide workflow reach: Browser, API, assistant, CRM, and automation access can fit into an established sales stack.
• Phone reveals are costly in credits: At 5 credits per number versus 1 per email, call-heavy users may need substantially more allowance.
• Paid plans require annual billing: Starter, Pro, and Premium prices are monthly figures billed yearly, which is less flexible than a month-to-month commitment.

Alternatives

For website visitor identification, compare website visitor identification software; for a broader field of contact-data vendors, see B2B contact data providers. Teams focused on AI-assisted prospecting can also browse AI lead generation software.

Choose SalesViewer if you want a paid visitor-identification option with a free trial and Android, iOS, and web access; its Pro 50 plan costs €99 a month and includes 50 company detections on one website with unlimited users.

Warmly is worth considering for an API/MCP workflow with a free tier of 250 credits per month and three tools; its Starter plan is $99 a month for 500 credits.

Leadberry offers a freemium web-based alternative with a free trial.

Leadfeeder may suit teams seeking web and API access, with a free-forever Lite plan that allows unlimited users and up to 100 identified companies per month, with seven days of visitor history.

Nalloo has a free web and API plan with 50 identifications per month, firmographics, and no credit card requirement.

Ploy is a web-based freemium alternative with a free plan that includes 500 credits per day, capped at 2,000.

RB2B offers a free plan with 150 monthly resolutions and company-level identification, but excludes person-level identification, email addresses, and other integrations.

OrgSight is another freemium option with a free-forever plan and no credit card requirement.

Verdict

Choose Lusha if your sales team needs broad contact coverage, weekly buying signals, and integrations across its existing CRM, automation, or assistant workflows. The free plan makes it easy to start, and the higher tiers add room for teams, but annual billing and the five-credit cost of each phone reveal are real constraints. Call-heavy teams or buyers who need a different visitor-identification workflow should compare alternatives before committing.