People Data Labs

People Data Labs provides B2B data products for teams building data-driven services or enriching person and company records. Its APIs can look up person profiles from identifying details such as a name with a company, school, or location, or an email, phone number, social profile, or PDL ID. Requests need enough information to identify a match. The Company Dataset describes more than 23.8 million global companies, with fields such as domain, industry, location, employee count, and founding year. The listed contact database contains 3,000,000,000 records, and direct-dial and intent data are included. API offerings cover person, company, and IP enrichment as well as search and person identification. The free plan is free and provides up to 100 credits monthly, though person contact data values are obscured. Pro starts at $98 a month for 350 credits monthly, with contact data, premium fields, CSV enrichment, and email support. Enrichment requests typically use one credit when successful; search uses one per returned profile.

People Data Labs centers on API access for person and company data enrichment, with company records and multiple API types. The free plan has a strict credit limit and obscured person contact values; Pro starts at $98 a month.

People Data Labs suits teams that need API-based person or company data for products and record enrichment. Its free plan offers a limited way to start, while Pro provides included contact data and premium fields.

People Data Labs is a B2B data service for teams enriching person and company records through APIs. It suits organizations building data into existing products or workflows. Its range of enrichment options is useful, but the 100-credit free plan hides contact values and Pro begins at $98 a month.

Overview

Founded in 2015, People Data Labs focuses on supplying data for B2B products and enrichment workflows. Its API-first approach makes it a natural fit for teams with the technical capacity to connect data services to their own systems. Buyers seeking a ready-to-use web platform should compare other options.

Key features

The Person Enrichment API can look up profiles from inputs including email, phone, social profile, or PDL ID, as well as a name paired with a company, school, or location. That range accommodates records with different identifiers, though each request still needs enough detail to find a match. The Company Dataset covers 23.8+ million global companies and includes fields such as domain, industry, location, LinkedIn URL, employee count, and founding year.

Person, Company, and IP Enrichment requests typically consume one credit when successful; Search APIs consume one credit for each profile returned. Search usage can therefore grow with result volume, so teams should account for expected matches when estimating credits. Direct-dial and intent data add prospecting signals, and integrations with Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce provide connections to automation, data, and CRM workflows.

Pricing

The Free plan costs nothing and provides up to 100 credits per month with no commitment. Contact values are obscured, limiting its usefulness to workflow evaluation rather than usable contact enrichment.

Pro starts at $98 a month, billed monthly or annually, with as few as 350 credits per month. It includes contact data, premium fields, CSV enrichment, and email support. Volume-based pricing means the entry price buys a modest starting quota; teams with heavier needs should budget for higher usage. Enterprise adds a designated customer success manager, SAML / SSO, and on-premise or flat-file bulk delivery options for large data volumes.

Additional API tiers have custom pricing: Person Identify Tier 1 covers 200–499 credits; Person Enrichment and Person Search tiers cover 350–2,500, 2,501–5,000, and 5,001–8,333 credits. Company Enrichment and Company Search tiers cover 1,000–10,000, 10,001–25,000, and 25,001–33,333 credits. IP Enrichment tiers cover 1,325–5,000, 5,001–10,000, and 10,001–20,833 credits. Documentation and tutorials are listed for plans, with email support on Pro.

Platforms

People Data Labs is offered as an API. Its integrations include Salesforce, Snowflake, and Zapier, among others, while Enterprise can use on-premise or flat-file bulk delivery. ISO and SOC 2 Type 2 compliance are identified, with SAML / SSO offered for Enterprise.

Who it's for

Choose People Data Labs if your team needs person and company enrichment inside an API-driven product or workflow, and can plan around credit-based usage. The broad set of person matching inputs and company fields supports varied records. It is a weaker fit for individuals or small teams that need immediately usable contact data at no cost, since the free plan obscures those values and caps usage at 100 credits monthly.

Pros and cons

• Pros: Multiple identifiers support person matching across varied records.
• Pros: Company coverage includes 23.8+ million global companies and practical firmographic fields.
• Pros: Direct-dial and intent data, plus a broad integration list, support prospecting workflows.
• Cons: Free usage is capped at 100 credits monthly, and person contact values are obscured.
• Cons: Search APIs consume credits per returned profile, so large result sets can use quota quickly.
• Cons: Pro starts at $98 a month for as few as 350 credits, which may be steep for low-volume use.
• Cons: The product is API-based, making it less suitable for buyers who want a web-first tool.

Alternatives

Coresignal is worth comparing for API and web access, a 2,000-credit free tier, and a 7-day trial; its Mini plan is $49 a month for 2,500 credits monthly. B2BEnrich offers API and web access with 50 monthly free credits and a free trial, making it a smaller-allowance option to assess. Clay fits teams wanting a web workflow, with 500 actions and 100 data credits monthly on its free plan. Diffbot provides four APIs and 10,000 monthly credits on its free plan, with a 5-request-per-minute cap. Elvesora Enrichment offers 1,000 enriched company records monthly for $30 a month. PredictLeads is an API, web, and self-hosted option with usage-based API call plans. TargetWise has a free allowance of 20 work emails and 5 business-phone results, with dashboard, API, and MCP access. ZoomInfo is another contact-data provider to compare.

For broader comparisons, browse data enrichment software, B2B contact data providers, and lead enrichment software.

Verdict

People Data Labs is a strong choice for teams embedding person and company data into API-based products, particularly when flexible person matching and company coverage matter. The main reason to choose it is that combination of enrichment data, prospecting fields, and integrations. Look elsewhere if you need a generous free allowance, visible contact values before paying, or a web-first experience.