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LeadGenius
LeadGenius · San Francisco, California, United States · founded 2011
What it is
LeadGenius provides real-time B2B contact intelligence for go-to-market teams, combining AI with human-in-the-loop sourcing. Rather than relying on a static, one-size-fits-all database, the company says it sources data for each customer's use case. Its product describes research in 37 countries through native-language teams, including emerging markets, niche verticals, and complex industries. Available enrichment and signals include technographics, hiring trends, executive moves, funding, mergers and acquisitions, market expansion, ecommerce, supply chain, and social engagement. Contact Monitoring tracks role changes, promotions, and champion movement to help keep customer CRMs current. The Salesforce integration imports leads, contacts, accounts, and opportunities every 12 hours and can export selected records. A REST API supports campaign creation and sending or retrieving account and contact records; API access requires contacting Sales or a Customer Success representative. The product describes configurable GDPR, LGPD, consent, and suppression rules, as well as URL-level sourcing transparency. A free Dashboard account lasts 30 days and, after email verification, permits up to two campaigns, rapid enrichment of up to 1,000 records, and net-new campaigns of up to 500 lead records. Paid record options include On-Demand Records at $0.35 a month and Precision Records at $0.75 a month. LeadGenius is headquartered in San Francisco, California.
For and against
For
- Sources data for customer-specific use cases.
- Research coverage includes 37 countries.
- Offers technographic and business-change signals.
- Salesforce integration imports records every 12 hours.
- Free Dashboard account lasts 30 days.
Against
- Free Dashboard account is limited to 30 days.
- Free account allows up to two campaigns.
- API access requires contacting Sales or Customer Success.
- Some listed data plans exclude APJ.
The verdict
LeadGenius offers configurable B2B data sourcing and enrichment, with CRM and API workflows alongside monitoring. Review the time-limited free account, plan scope, and APJ exclusions when assessing its fit.
Who it suits
LeadGenius suits marketing operations, sales operations, and revenue operations teams seeking account and contact data, enrichment, and monitoring. Teams needing API access should be prepared to contact Sales or Customer Success.
Plans and prices
Contact Quarterly Refresh
Re-verifies 8 standard contact fields · excludes direct phone
Read 14 Oct 2026 · leadgenius.com
Account & Contact Insights
100+ standard insights · segmentation and prioritization
Read 14 Oct 2026 · leadgenius.com
Premium Direct Dials
Premium-vendor mobile numbers
Read 14 Oct 2026 · leadgenius.com
Permission Pass
Global records sourced before an active opt-out
Read 14 Oct 2026 · leadgenius.com
On-Demand Records
22 standard account/contact fields · technology sourced · global excluding APJ
Read 14 Oct 2026 · leadgenius.com
Custom Account & Contact Insights
Custom-defined data points · one-time delivery
Read 14 Oct 2026 · leadgenius.com
Precision Records
22 fields · technology plus human verification · global excluding APJ
Read 14 Oct 2026 · leadgenius.com
Account Monitoring
Up to 6 standard insights · quarterly tracking
Read 14 Oct 2026 · leadgenius.com
Contact Monitoring
Tracks role and company changes · quarterly refresh
Read 14 Oct 2026 · leadgenius.com
On the record
- Account monitoring
- Account Monitoring can follow up to six standard insights per account each quarter and send changes into sales or marketing workflows.leadgenius.com · read 14 Oct 2026
- API
- LeadGenius documents a REST API for creating campaigns and sending or retrieving account and contact records; API access requires contacting Sales or a Customer Success representative.docs.leadgenius.com · read 8 Oct 2026
- API access
- Yesleadgenius.com · read 20 Sep 2026
- API authentication
- API requests use a customer API key in an Authorization Token header, with keys obtained through sales or customer success.docs.leadgenius.com · read 14 Oct 2026
- API languages
- Documentation includes examples for Python, JavaScript and cURL, and responses are JSON encoded.docs.leadgenius.com · read 14 Oct 2026
- API scope
- The API documentation covers campaign creation, uploads, updates, status, usage statistics, exclusions, rapid enrichment, webhooks, rate limits and errors.docs.leadgenius.com · read 14 Oct 2026
- API type
- The public API is REST based and exchanges account and contact records associated with Dashboard campaigns.docs.leadgenius.com · read 14 Oct 2026
- API webhooks
- Campaign workflows can call a customer webhook when records are finalized and ready to retrieve.docs.leadgenius.com · read 14 Oct 2026
- Buying committees
- The product is designed to expose multiple stakeholders involved in B2B purchases rather than only one contact per account.leadgenius.com · read 14 Oct 2026
- Chrome extension
- The Leadgenius Extension automates browser workflows for sourcing contacts, enriching accounts and sending data to the platform or a CRM.chromewebstore.google.com · read 14 Oct 2026
- Company founding
- LinkedIn lists LeadGenius as founded in 2011.linkedin.com · read 14 Oct 2026
- Company legal name
- Crunchbase lists the legal entity as LeadGenius, Inc., also known as MobileWorks and LeadGenius.crunchbase.com · read 14 Oct 2026
- Compliance
- The product describes configurable GDPR, LGPD, consent, and suppression rules, along with URL-level sourcing transparency.leadgenius.com · read 8 Oct 2026
- Compliance claims
- LeadGenius says its collection uses public and opt-in sources, audit trails and opt-out handling, and is tailored to privacy requirements.leadgenius.com · read 14 Oct 2026
- Contact monitoring
- Contact Monitoring tracks customers and prospects as they change jobs or companies and refreshes the data quarterly.leadgenius.com · read 14 Oct 2026
- CRM data security
- LeadGenius says it does not share or reuse Salesforce CRM data and that customers can revoke Salesforce access by disconnecting the integration.support.leadgenius.com · read 8 Oct 2026
- CRM integration
- The Salesforce integration imports leads, contacts, accounts, and opportunities every 12 hours and can export selected records.support.leadgenius.com · read 8 Oct 2026
- Data sourcing
- The company says it sources data on demand for each customer’s use case rather than relying on a static, one-size-fits-all database.leadgenius.com · read 8 Oct 2026
The review
LeadGenius is a B2B contact-intelligence service for teams that need prospect records and market signals tailored to specific campaigns. It is best suited to marketing, sales, and revenue operations groups working across specialized or international markets. Its flexible sourcing and CRM monitoring are useful differentiators, while custom packages and usage-based charges make budgeting less predictable.
Overview
LeadGenius combines AI with human-in-the-loop research instead of depending solely on a fixed, universal database. Customers can request data for a defined use case, which is a practical advantage when standard lists miss niche industries, emerging markets, or unusual account criteria. The trade-off is that buyers seeking a simple, searchable subscription with a known monthly allowance may find the purchasing process less straightforward.
Key features
The service describes sourcing in 37 countries through native-language research teams. Coverage includes emerging markets, complex industries, and narrowly defined verticals. Records can include direct-dial numbers and technographic filters, while enrichment extends to hiring trends, executive moves, funding, mergers and acquisitions, market expansion, ecommerce, supply-chain activity, and social engagement. That breadth supports segmentation and prioritization beyond ordinary contact fields, but per-record pricing makes it sensible to limit requests to signals that affect a campaign.
Contact Monitoring follows role changes, promotions, and champion movement, helping revenue teams keep records current after an initial campaign. Account Monitoring covers six standard insights on a quarterly schedule. Delivery can be daily, weekly, monthly, or triggered, and enterprise engagements include a dedicated delivery pod.
Salesforce integration imports leads, contacts, accounts, and opportunities every 12 hours and can export selected records. The REST API creates campaigns and sends or retrieves account and contact records, although access requires contacting Sales or a Customer Success representative. Configurable GDPR, LGPD, consent, and suppression rules, plus URL-level sourcing transparency, support compliance-sensitive programs. LeadGenius says Salesforce data is not shared or reused, and access can be revoked by disconnecting the integration.
Pricing
LeadGenius says packages are tailored to company size and requirements, so custom pricing applies to the broader offering. The documented free Dashboard account lasts 30 days after email verification. It permits up to two campaigns, rapid enrichment for up to 1,000 records, and net-new campaigns of up to 500 lead records. That is enough for a bounded evaluation, not an ongoing production allowance.
| Plan | Price and terms | What it provides |
|---|---|---|
| On-Demand Records | $0.35 a month; volume discounts apply | Technology-sourced net-new or enrichment, 22 standard account and contact data points, real-time delivery; global regions excluding APJ. |
| Precision Records | $0.75 a month; volume discounts apply | Technology plus human review, 22 standard data points, and accuracy-focused verification; global regions excluding APJ. |
| Premium Direct Dials | $0.25 a month | Mobile numbers sourced from premium vendors. |
| Contact Quarterly Refresh | $0.07 a month; billed quarterly | Re-verifies eight standard data points; direct phone data is excluded. |
| Account & Contact Insights | $0.15 a month; one-time pull | More than 100 standard insights for segmentation and prioritization. |
| Custom Account & Contact Insights | $0.35 a month; one-time delivery per record | Customer-defined data points. |
| Account Monitoring | $1 a month; billed quarterly | Six standard insights. |
| Contact Monitoring | $1 a month; refreshed quarterly | Tracks role and company changes. |
| Permission Pass | $0.30 a month | Compliance processing for global contact records. |
| Freenium | free; 30 days | Two campaigns after verification, enrichment up to 1,000 records, and net-new campaigns up to 500 leads. |
| On-Demand Records — Global | $0.35, paid once; usage calculated in real time over the subscription term | 22 standard data points, volume discounts, and no APJ coverage. |
| Precision Records — Global | $0.75, paid once; usage calculated in real time over the subscription term | 22 standard data points, human verification, volume discounts, and no APJ coverage. |
On-Demand Records is the lower-cost route for technology-sourced volume. Precision Records costs more but adds human review for accuracy-sensitive campaigns. Monitoring, refreshes, direct dials, and compliance are separate line items, so a complete workflow can cost materially more than the base record rate. APJ exclusions on the listed global options matter for Asia-Pacific buyers.
Platforms
LeadGenius is offered through web and API access. Salesforce connectivity adds a CRM workflow, while API use requires a sales or customer-success contact rather than immediate self-service activation.
Who it's for
Marketing operations, sales operations, and revenue operations teams are the clearest fit, especially those targeting multiple countries, niche verticals, or hard-to-source accounts. Teams that need recurring CRM hygiene can use monitoring and scheduled refreshes. Small buyers wanting a fixed, self-serve database price, or organizations primarily covering APJ, should compare alternatives before committing.
Pros and cons
Pros
- On-demand sourcing and native-language teams address specialized markets that generic databases may overlook.
- Technographics, intent-style business signals, direct dials, and monitoring support both prospect selection and ongoing CRM upkeep.
- 12-hour Salesforce imports, REST API workflows, and configurable privacy controls suit operational teams with established processes.
- A 30-day free account provides meaningful campaign and enrichment limits for an initial assessment.
Cons
- Custom package pricing and real-time usage calculations make total spend harder to forecast than a fixed subscription.
- Human-verified Precision Records cost more than technology-sourced records, so accuracy-sensitive work carries a premium.
- Several useful capabilities are add-ons, including monitoring, refreshes, direct dials, and permission processing.
- Listed global record plans exclude APJ, limiting their usefulness for Asia-Pacific-focused programs.
Alternatives
Browse Lead Generation Software for a wider category comparison, or B2B Contact Data Providers when contact-data sourcing is the main requirement.
Choose PropertyRadar instead for property-focused prospecting with Android, iOS, web, and API support, a $119 monthly Solo plan, one user, and 10,000 monthly exports.
involve.me, ConvertFlow, Formsort, and Hello Bar are freemium web funnel or conversion tools rather than direct substitutes for LeadGenius’s contact-intelligence workflow. ActiveProspect offers freemium API and web plans, while Leadberry is another freemium B2B lead-generation option.
Verdict
LeadGenius is a strong choice for operations teams that need tailored B2B data, international or niche-market coverage, and CRM monitoring in one program. Choose it for on-demand sourcing and flexible enrichment; look elsewhere if predictable subscription pricing, self-serve API access, or APJ coverage is more important than customization.