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LeadGenius

LeadGenius · San Francisco, California, United States · founded 2011

What it is

LeadGenius provides real-time B2B contact intelligence for go-to-market teams, combining AI with human-in-the-loop sourcing. Rather than relying on a static, one-size-fits-all database, the company says it sources data for each customer's use case. Its product describes research in 37 countries through native-language teams, including emerging markets, niche verticals, and complex industries. Available enrichment and signals include technographics, hiring trends, executive moves, funding, mergers and acquisitions, market expansion, ecommerce, supply chain, and social engagement. Contact Monitoring tracks role changes, promotions, and champion movement to help keep customer CRMs current. The Salesforce integration imports leads, contacts, accounts, and opportunities every 12 hours and can export selected records. A REST API supports campaign creation and sending or retrieving account and contact records; API access requires contacting Sales or a Customer Success representative. The product describes configurable GDPR, LGPD, consent, and suppression rules, as well as URL-level sourcing transparency. A free Dashboard account lasts 30 days and, after email verification, permits up to two campaigns, rapid enrichment of up to 1,000 records, and net-new campaigns of up to 500 lead records. Paid record options include On-Demand Records at $0.35 a month and Precision Records at $0.75 a month. LeadGenius is headquartered in San Francisco, California.

For and against

For

  • Sources data for customer-specific use cases.
  • Research coverage includes 37 countries.
  • Offers technographic and business-change signals.
  • Salesforce integration imports records every 12 hours.
  • Free Dashboard account lasts 30 days.

Against

  • Free Dashboard account is limited to 30 days.
  • Free account allows up to two campaigns.
  • API access requires contacting Sales or Customer Success.
  • Some listed data plans exclude APJ.

The verdict

LeadGenius offers configurable B2B data sourcing and enrichment, with CRM and API workflows alongside monitoring. Review the time-limited free account, plan scope, and APJ exclusions when assessing its fit.

Who it suits

LeadGenius suits marketing operations, sales operations, and revenue operations teams seeking account and contact data, enrichment, and monitoring. Teams needing API access should be prepared to contact Sales or Customer Success.

Plans and prices

Contact Quarterly Refresh

$0.07usage-based

Re-verifies 8 standard contact fields · excludes direct phone

Account & Contact Insights

$0.15usage-based

100+ standard insights · segmentation and prioritization

Premium Direct Dials

$0.25usage-based

Premium-vendor mobile numbers

Permission Pass

$0.30usage-based

Global records sourced before an active opt-out

On-Demand Records

$0.35usage-based

22 standard account/contact fields · technology sourced · global excluding APJ

Custom Account & Contact Insights

$0.35usage-based

Custom-defined data points · one-time delivery

Precision Records

$0.75usage-based

22 fields · technology plus human verification · global excluding APJ

Account Monitoring

$1usage-based

Up to 6 standard insights · quarterly tracking

Contact Monitoring

$1usage-based

Tracks role and company changes · quarterly refresh

Every plan, in full

On the record

Account monitoring
Account Monitoring can follow up to six standard insights per account each quarter and send changes into sales or marketing workflows.leadgenius.com · read 14 Oct 2026
API
LeadGenius documents a REST API for creating campaigns and sending or retrieving account and contact records; API access requires contacting Sales or a Customer Success representative.docs.leadgenius.com · read 8 Oct 2026
API access
Yesleadgenius.com · read 20 Sep 2026
API authentication
API requests use a customer API key in an Authorization Token header, with keys obtained through sales or customer success.docs.leadgenius.com · read 14 Oct 2026
API languages
Documentation includes examples for Python, JavaScript and cURL, and responses are JSON encoded.docs.leadgenius.com · read 14 Oct 2026
API scope
The API documentation covers campaign creation, uploads, updates, status, usage statistics, exclusions, rapid enrichment, webhooks, rate limits and errors.docs.leadgenius.com · read 14 Oct 2026
API type
The public API is REST based and exchanges account and contact records associated with Dashboard campaigns.docs.leadgenius.com · read 14 Oct 2026
API webhooks
Campaign workflows can call a customer webhook when records are finalized and ready to retrieve.docs.leadgenius.com · read 14 Oct 2026
Buying committees
The product is designed to expose multiple stakeholders involved in B2B purchases rather than only one contact per account.leadgenius.com · read 14 Oct 2026
Chrome extension
The Leadgenius Extension automates browser workflows for sourcing contacts, enriching accounts and sending data to the platform or a CRM.chromewebstore.google.com · read 14 Oct 2026
Company founding
LinkedIn lists LeadGenius as founded in 2011.linkedin.com · read 14 Oct 2026
Company legal name
Crunchbase lists the legal entity as LeadGenius, Inc., also known as MobileWorks and LeadGenius.crunchbase.com · read 14 Oct 2026
Compliance
The product describes configurable GDPR, LGPD, consent, and suppression rules, along with URL-level sourcing transparency.leadgenius.com · read 8 Oct 2026
Compliance claims
LeadGenius says its collection uses public and opt-in sources, audit trails and opt-out handling, and is tailored to privacy requirements.leadgenius.com · read 14 Oct 2026
Contact monitoring
Contact Monitoring tracks customers and prospects as they change jobs or companies and refreshes the data quarterly.leadgenius.com · read 14 Oct 2026
CRM data security
LeadGenius says it does not share or reuse Salesforce CRM data and that customers can revoke Salesforce access by disconnecting the integration.support.leadgenius.com · read 8 Oct 2026
CRM integration
The Salesforce integration imports leads, contacts, accounts, and opportunities every 12 hours and can export selected records.support.leadgenius.com · read 8 Oct 2026
Data sourcing
The company says it sources data on demand for each customer’s use case rather than relying on a static, one-size-fits-all database.leadgenius.com · read 8 Oct 2026

The review

LeadGenius is a B2B contact-intelligence service for teams that need prospect records and market signals tailored to specific campaigns. It is best suited to marketing, sales, and revenue operations groups working across specialized or international markets. Its flexible sourcing and CRM monitoring are useful differentiators, while custom packages and usage-based charges make budgeting less predictable.

Overview

LeadGenius combines AI with human-in-the-loop research instead of depending solely on a fixed, universal database. Customers can request data for a defined use case, which is a practical advantage when standard lists miss niche industries, emerging markets, or unusual account criteria. The trade-off is that buyers seeking a simple, searchable subscription with a known monthly allowance may find the purchasing process less straightforward.

Key features

The service describes sourcing in 37 countries through native-language research teams. Coverage includes emerging markets, complex industries, and narrowly defined verticals. Records can include direct-dial numbers and technographic filters, while enrichment extends to hiring trends, executive moves, funding, mergers and acquisitions, market expansion, ecommerce, supply-chain activity, and social engagement. That breadth supports segmentation and prioritization beyond ordinary contact fields, but per-record pricing makes it sensible to limit requests to signals that affect a campaign.

Contact Monitoring follows role changes, promotions, and champion movement, helping revenue teams keep records current after an initial campaign. Account Monitoring covers six standard insights on a quarterly schedule. Delivery can be daily, weekly, monthly, or triggered, and enterprise engagements include a dedicated delivery pod.

Salesforce integration imports leads, contacts, accounts, and opportunities every 12 hours and can export selected records. The REST API creates campaigns and sends or retrieves account and contact records, although access requires contacting Sales or a Customer Success representative. Configurable GDPR, LGPD, consent, and suppression rules, plus URL-level sourcing transparency, support compliance-sensitive programs. LeadGenius says Salesforce data is not shared or reused, and access can be revoked by disconnecting the integration.

Pricing

LeadGenius says packages are tailored to company size and requirements, so custom pricing applies to the broader offering. The documented free Dashboard account lasts 30 days after email verification. It permits up to two campaigns, rapid enrichment for up to 1,000 records, and net-new campaigns of up to 500 lead records. That is enough for a bounded evaluation, not an ongoing production allowance.

PlanPrice and termsWhat it provides
On-Demand Records$0.35 a month; volume discounts applyTechnology-sourced net-new or enrichment, 22 standard account and contact data points, real-time delivery; global regions excluding APJ.
Precision Records$0.75 a month; volume discounts applyTechnology plus human review, 22 standard data points, and accuracy-focused verification; global regions excluding APJ.
Premium Direct Dials$0.25 a monthMobile numbers sourced from premium vendors.
Contact Quarterly Refresh$0.07 a month; billed quarterlyRe-verifies eight standard data points; direct phone data is excluded.
Account & Contact Insights$0.15 a month; one-time pullMore than 100 standard insights for segmentation and prioritization.
Custom Account & Contact Insights$0.35 a month; one-time delivery per recordCustomer-defined data points.
Account Monitoring$1 a month; billed quarterlySix standard insights.
Contact Monitoring$1 a month; refreshed quarterlyTracks role and company changes.
Permission Pass$0.30 a monthCompliance processing for global contact records.
Freeniumfree; 30 daysTwo campaigns after verification, enrichment up to 1,000 records, and net-new campaigns up to 500 leads.
On-Demand Records — Global$0.35, paid once; usage calculated in real time over the subscription term22 standard data points, volume discounts, and no APJ coverage.
Precision Records — Global$0.75, paid once; usage calculated in real time over the subscription term22 standard data points, human verification, volume discounts, and no APJ coverage.

On-Demand Records is the lower-cost route for technology-sourced volume. Precision Records costs more but adds human review for accuracy-sensitive campaigns. Monitoring, refreshes, direct dials, and compliance are separate line items, so a complete workflow can cost materially more than the base record rate. APJ exclusions on the listed global options matter for Asia-Pacific buyers.

Platforms

LeadGenius is offered through web and API access. Salesforce connectivity adds a CRM workflow, while API use requires a sales or customer-success contact rather than immediate self-service activation.

Who it's for

Marketing operations, sales operations, and revenue operations teams are the clearest fit, especially those targeting multiple countries, niche verticals, or hard-to-source accounts. Teams that need recurring CRM hygiene can use monitoring and scheduled refreshes. Small buyers wanting a fixed, self-serve database price, or organizations primarily covering APJ, should compare alternatives before committing.

Pros and cons

Pros

  • On-demand sourcing and native-language teams address specialized markets that generic databases may overlook.
  • Technographics, intent-style business signals, direct dials, and monitoring support both prospect selection and ongoing CRM upkeep.
  • 12-hour Salesforce imports, REST API workflows, and configurable privacy controls suit operational teams with established processes.
  • A 30-day free account provides meaningful campaign and enrichment limits for an initial assessment.

Cons

  • Custom package pricing and real-time usage calculations make total spend harder to forecast than a fixed subscription.
  • Human-verified Precision Records cost more than technology-sourced records, so accuracy-sensitive work carries a premium.
  • Several useful capabilities are add-ons, including monitoring, refreshes, direct dials, and permission processing.
  • Listed global record plans exclude APJ, limiting their usefulness for Asia-Pacific-focused programs.

Alternatives

Browse Lead Generation Software for a wider category comparison, or B2B Contact Data Providers when contact-data sourcing is the main requirement.

Choose PropertyRadar instead for property-focused prospecting with Android, iOS, web, and API support, a $119 monthly Solo plan, one user, and 10,000 monthly exports.

involve.me, ConvertFlow, Formsort, and Hello Bar are freemium web funnel or conversion tools rather than direct substitutes for LeadGenius’s contact-intelligence workflow. ActiveProspect offers freemium API and web plans, while Leadberry is another freemium B2B lead-generation option.

Verdict

LeadGenius is a strong choice for operations teams that need tailored B2B data, international or niche-market coverage, and CRM monitoring in one program. Choose it for on-demand sourcing and flexible enrichment; look elsewhere if predictable subscription pricing, self-serve API access, or APJ coverage is more important than customization.

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