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ActiveProspect
Austin, Texas, United States
What it is
ActiveProspect is software for capturing, checking, routing, and reporting on leads. Its LeadConduit product lets companies manage leads through capture, enhancement, filtering, delivery, and reporting. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists in real time. The platform validates and routes leads between lead sources and revenue systems. Sources can connect by HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists more than 500 integrations and add-ons; LeadsBridge syncs lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company says its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. A free plan is available. Self-Service costs $10 a month, Professional costs $1,000 a month, and Enterprise costs $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.
For and against
For
- Checks suppression lists in real time
- Connects leads through HTTP POST, webhooks, CSV, or API
- Offers over 500 integrations and add-ons
- Encrypts data in transit and at rest
Against
- Professional and Enterprise require annual commitments
- Contracted service has a $24K+ spend commitment
The verdict
ActiveProspect combines lead handling with consent documentation and suppression checks. Its free plan and pay-as-you-go option sit alongside higher-priced contracted plans.
Who it suits
It suits teams handling lead acquisition, routing, consent, or compliance, including marketing, legal, data, technology, buyers, sellers, and originators. The free plan may suit those who want to start without a paid plan.
Plans and prices
Free
TrustedForm Certify for leads generated on your website
Read 14 Oct 2026 · activeprospect.com
LeadConduit usage
Next 40,000 $0.12 · next 50,000 $0.10 · next 400,000 $0.06 · 500,000+ $0.05
Read 14 Oct 2026 · support.activeprospect.com
Self-Service
Self-service account · community/developer support
Read 14 Oct 2026 · activeprospect.com
Professional
Managed account · enhanced support
Read 14 Oct 2026 · activeprospect.com
Enterprise
Enterprise support · custom packages
Read 14 Oct 2026 · activeprospect.com
On the record
- Advertising integrations
- LeadsBridge syncs lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking.activeprospect.com · read 30 Sep 2026
- API
- The LeadConduit API is RESTful, uses JSON over HTTPS and exposes actions that are generally available in the web interface.activeprospect.redoc.ly · read 14 Oct 2026
- Availability
- ActiveProspect says its platform is designed for 24/7/365 use and publishes uptime publicly.activeprospect.com · read 30 Sep 2026
- Commercial options
- Pay-as-you-go products are sold a-la-carte with no long-term commitment, while contracted service requires an annual contract with a $24K+ spend commitment.activeprospect.com · read 30 Sep 2026
- Company legal name
- Crunchbase identifies the legal entity as ActiveProspect, Inc., founded by Steve Rafferty.crunchbase.com · read 14 Oct 2026
- Company location and size
- LinkedIn lists Austin, Texas headquarters and a 201–500 employee company size.linkedin.com · read 14 Oct 2026
- Consent certification
- TrustedForm documents consumer consent to help with regulations such as the TCPA.activeprospect.com · read 30 Sep 2026
- Current status
- On October 14, 2026, the public status page showed all listed systems operational and no incident reported that day.activeprospect.statuspage.io · read 14 Oct 2026
- Data protection
- ActiveProspect encrypts data in transit and at rest, and its API endpoints require at least TLS 1.2.activeprospect.com · read 30 Sep 2026
- Documentation
- The help center covers onboarding, product fundamentals, billing, integrations, troubleshooting and FAQs, with a separate developer portal for APIs.support.activeprospect.com · read 14 Oct 2026
- Encryption
- Customer data is encrypted in transit and at rest, and API endpoints require TLS 1.2 or newer.activeprospect.com · read 14 Oct 2026
- Hosting model
- LeadConduit is delivered as a SaaS/cloud service; the terms provide no self-hosting option.web-v1.prod.trustradius.com · read 14 Oct 2026
- Integration formats
- The integration directory supports HTTP GET and POST, JSON, XML, SOAP, batch CSV delivery, email and SFTP.activeprospect.com · read 14 Oct 2026
- Integrations
- ActiveProspect offers over 500 integrations and add-ons.activeprospect.com · read 30 Sep 2026
- LeadConduit
- LeadConduit captures, enhances, filters, delivers and reports on leads in real time.activeprospect.com · read 14 Oct 2026
- LeadConduit integrations
- LeadConduit advertises more than 100 prebuilt source, enhancement and recipient integrations plus custom connections.activeprospect.com · read 14 Oct 2026
- Lead optimization
- LeadConduit lets companies capture, enhance, filter, deliver, and report on leads with real-time control.activeprospect.com · read 30 Sep 2026
- Lead orchestration
- ActiveProspect validates and routes every lead in real time between lead sources and revenue systems.activeprospect.com · read 30 Sep 2026
