Knock CRM

Knock CRM is a centralized front-office platform for multifamily leasing, marketing, and operations teams. It combines prospect communications across SMS, email, Facebook Messenger, chatbot, live chat, and phone. Knock Now lets prospective renters schedule tours themselves, while Knockbot can handle tour scheduling, pricing and availability questions, and common leasing questions at any time. Teams can automate follow-up messages, use a dashboard to consolidate daily leasing tasks, and view a prospect’s visits and leases across a portfolio. Marketing attribution tools use dynamic number insertion, UTM tracking, and multi-touch reporting to examine lead sources and prospect journeys. Knock also lists centralized prospect referrals and browser-based calling, along with integrations for property management systems including AMSI, Yardi, ResMan, RealPage, Entrata, and MRI. Its iOS companion includes prospect messaging, engagement scores, walk-in greetings, quotes, and an appointment calendar. Knock lists API, iOS, and web access, and APIs for custom apps and workflows. Pricing is on request.

Knock CRM brings leasing communication, task management, and marketing attribution together for multifamily teams. Its site does not list pricing, so prospective customers need to inquire.

Knock CRM is designed for multifamily property management companies and leasing teams. Its listed audiences also include operations executives, marketing directors, property owners, and IT teams.

Knock CRM is a centralized leasing and marketing platform for multifamily property teams. It is best suited to operators coordinating prospect engagement across properties and tracking which marketing channels produce conversions. Its leasing-specific automation and attribution are compelling, but teams outside multifamily should look elsewhere.

Overview

Knock brings leasing, marketing, and operational workflows into a customizable suite built for property management companies. Lead capture, prospect messaging, contact history, and a leasing pipeline give teams a shared place to move inquiries toward tours and leases. The platform’s emphasis is on coordinating a property portfolio, not serving as a general-purpose sales CRM.

Founded in 2014 and headquartered in Seattle, Knock serves leasing teams as well as property managers, owners, marketing directors, operations executives, and IT teams. Its breadth can help organizations that want leasing activity and marketing performance connected; the paid, custom-priced model is a less natural fit for small teams seeking a straightforward, self-service CRM.

Key features

Knock combines SMS, email, Facebook Messenger, chatbot, live chat, and phone communications. Automated email and text follow-up can qualify inbound leads and keep responses moving, while Knock Now lets prospective renters schedule tours from a website or app. Knockbot can handle tour scheduling, pricing and availability questions, and common leasing queries around the clock. This is a strong set of tools for reducing gaps between an inquiry and a tour, especially for teams fielding leads across multiple channels.

For leasing staff, centralized referrals, browser-based calling, and a guest card that shows a prospect’s visits and leases across a portfolio put more context around each interaction. An automated dashboard gathers daily leasing tasks, and the Knock Engagement Score measures responsiveness through completed tasks. That makes the system useful not only for tracking prospects but also for managers monitoring follow-through.

Marketing attribution is a notable strength. Dynamic number insertion, UTM tracking, and multi-touch reporting connect prospect journeys to lead sources and conversions. Teams that need to judge marketing performance across channels may value that visibility; organizations with little need to analyze lead sources may not benefit as much from this layer.

The iOS companion supports prospect messaging, engagement scores, walk-in greetings, quotes, and an appointment calendar. Knock Mobile also includes live availability, quick replies, and lead forms. The API allows customers to build customized apps and workflows using Knock data, giving IT teams a route to tailor connections beyond the core product. Integration partners include AMSI, Yardi, ResMan, RealPage, Entrata, and MRI, which is relevant for operators using those property management systems.

Knock states that it uses encrypted user sessions, single sign-on, Veracode static application security testing, Rapid7 dynamic application security testing, and Splunk security monitoring. It also announced completion of a SOC 2 Type 1 assessment covering Knock CRM and Knock Tours, states compliance with TCPA, CAN-SPAM, and CCPA, and reports uptime above 99% with auto-scaling infrastructure and AWS Shield Advanced. These controls and reliability measures matter to organizations handling leasing communications at portfolio scale.

Pricing

Knock CRM is paid, with custom pricing. Prospective customers need to request a quote, so the cost cannot be weighed against team size or property count from a published plan. No plan tiers, seat allowances, quotas, or trial terms are stated. This makes budgeting less direct than with alternatives that publish monthly prices, though a quote-based approach may suit operators evaluating a broader deployment.

Platforms

Knock CRM is available on the web, iOS, and through an API. The mobile offering is designed for leasing teams working away from a desk, while the API supports customer-built apps and workflows. No Android platform is identified.

Who it's for

Knock is a strong fit for multifamily property management companies that need shared prospect communications, tour scheduling, leasing-task oversight, and marketing attribution across a portfolio. It is especially relevant to teams that can make use of its integrations, mobile leasing tools, and reporting. Businesses outside multifamily, or buyers who need transparent per-seat pricing before engaging a vendor, should consider other options.

Pros and cons

• Pros: Multiple prospect channels, automated follow-up, and self-scheduled tours support a continuous leasing workflow.
• Pros: Portfolio-level prospect history and task responsiveness give managers useful context for follow-up.
• Pros: Dynamic number insertion, UTM tracking, and multi-touch reporting connect marketing activity to conversions.
• Pros: Integrations with major property management systems and an API support connected workflows.
• Cons: Custom pricing requires a quote, making upfront cost comparisons difficult.
• Cons: The product is built for multifamily leasing, limiting its relevance to general sales teams or other property sectors.
• Cons: The mobile platform is identified for iOS, not Android.

Alternatives

LeadSimple is worth considering for teams that want a published starting option: its Phone + Inbox Core plan is $29 a month, billed $35 month-to-month, and includes a shared inbox, IVR phone menu, and contact history. It also offers a free trial, while Knock’s pricing is custom.

MagicDoor is another paid alternative for property teams comparing contract-based pricing, with an Advanced AI Assistant plan priced at $1.50 a month under a one-year contract and a 25-unit starting threshold.

Ayillo CRM may suit buyers who prefer a stated workspace price: its Core workspace is $49 a month, includes the first five units, and has a free trial.

Letfold is an option for buyers comparing published property and staff limits, with Starter at £29 a month for 50 properties, five staff users, and one branch.

Property CRM offers residential lettings and property sales modules with quotation-based pricing.

AscendixRE is another paid CRM option for property-related tracking.

ResMan offers conventional property management plans for organizations of different sizes.

Browse Property Management CRM Software or Property Leasing Software for more options in these categories.

Verdict

Multifamily operators coordinating leasing across properties should put Knock CRM on their shortlist: its strongest case is the combination of prospect communication, task oversight, and marketing attribution. Look elsewhere if you need a general-purpose CRM, Android support, or a published price to compare before requesting a quote.