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Barefoot CRM
Henniker, New Hampshire, USA
What it is
Barefoot CRM is customer relationship management software for property management businesses, including vacation rental, corporate housing, and long-term rental providers. It brings homeowner details, property information, reservation history, and past communications into contact records. Managers can track and prioritize homeowner leads, send customized proposals, and follow communications through the agreement process. Automated task assignments and email campaigns can start in response to actions or timelines. The Owner Portal works on desktop and mobile, giving homeowners visibility into property details, booking calendars, and financial reporting. Barefoot lists an open API, direct integrations with VRBO, Airbnb, and TripAdvisor, and connections to other booking portals. Its listing integrations are intended to reduce repeated data entry and help keep channel information accurate. The service is available on Android, iOS, and web, with an API also listed. The 1–50 Units plan costs $800 a month; annual payment plans receive a 10% discount. Barefoot says pricing includes onboarding, implementation guidance, training, and ongoing support.
For and against
For
- Contact records include property and reservation history
- Automates task assignments and email campaigns
- Mobile Owner Portal for homeowners
- Open API and booking portal integrations
- Pricing includes onboarding, training, and support
Against
- No free plan
- 1–50 Units plan costs $800 a month
- Airbnb and VRBO direct integrations billed at 1% of rent
- Additional integration setup fees may apply
The verdict
Barefoot CRM combines lead and relationship management with an owner portal, listing integrations, and automated tasks and emails. The listed 1–50 Units plan is $800 a month, with additional terms for direct integrations and possible setup fees.
Who it suits
Barefoot CRM suits property managers who handle homeowner leads, property records, and guest or vendor relationships. Its Owner Portal and integrations may also suit teams that need homeowners to view booking and financial information.
Plans and prices
Additional 50 Units
Each additional 50 units
Read 15 Oct 2026 · barefoot.com
1–50 Units
1–50 units
Read 15 Oct 2026 · barefoot.com
51–100 Units
51–100 units
Read 15 Oct 2026 · barefoot.com
101–150 Units
101–150 units
Read 15 Oct 2026 · barefoot.com
On the record
- API data domains
- The product advertises APIs for property, guest and owner information.barefoot.com · read 15 Oct 2026
- Automated communication
- The CRM can assign tasks automatically and trigger email campaigns from actions or timelines.barefoot.com · read 15 Oct 2026
- Automation
- The CRM supports automated task assignments and email campaigns triggered by actions or timelines.barefoot.com · read 8 Oct 2026
- Company founded
- LinkedIn lists Barefoot Technologies as founded in 1998.linkedin.com · read 15 Oct 2026
- Company headquarters
- The EULA lists 41 Liberty Hill Road, Henniker, New Hampshire, USA as the manufacturer address.barefoot.com · read 15 Oct 2026
- Company legal name
- The EULA identifies the maker as Barefoot Technologies Corporation.barefoot.com · read 15 Oct 2026
- Company size
- LinkedIn lists the company size as 11–50 employees.linkedin.com · read 15 Oct 2026
- Concierge services
- Users can offer concierge services and activities from inside the Barefoot system.barefoot.com · read 15 Oct 2026
- Contact records
- Property managers can access homeowner details, property information, reservation history, and past communications in the CRM.barefoot.com · read 8 Oct 2026
- CRM
- The CRM stores homeowner, property, reservation and communication history in one centralized workspace.barefoot.com · read 15 Oct 2026
- Documentation and training
- An independent review reports live online and in-person training, webinars, training documents and ongoing support.blog.rentaltrader.com · read 15 Oct 2026
- Document management
- The system can store pictures, invoices and other document types as a business record.barefoot.com · read 15 Oct 2026
- Hosted service availability
- Barefoot’s SLA says it endeavors to keep hosted software available at least 97% of the time, excluding its defined maintenance period and other excluded downtime.barefoot.com · read 8 Oct 2026
- Integrations
- Direct connections are advertised for VRBO, Airbnb and TripAdvisor, alongside other portal connections.barefoot.com · read 15 Oct 2026
- Integrations and API
- Barefoot states it has an open API and direct integrations with VRBO, Airbnb, and TripAdvisor, plus connections to other booking portals.barefoot.com · read 8 Oct 2026
- Intended customers
- Barefoot describes its platform as serving vacation rental, corporate housing, long-term rental, and property management providers in North America.barefoot.com · read 8 Oct 2026
- Lead acquisition
- Homeowner acquisition tools let vacation rental managers track and prioritize leads, send customized proposals, and manage communications through the agreement process.barefoot.com · read 8 Oct 2026
- Lead management
- Barefoot supports lead tracking, prioritization, customized proposals and communication through homeowner acquisition.barefoot.com · read 15 Oct 2026
