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99minds Referral

750 Lexington Ave, New York, NY 10022, United States

What it is

99minds Referral helps ecommerce and retail brands run customer referral programs intended to drive organic sales. Customers can share unique links through social media, email, SMS, and messaging apps, while the service tracks shares and conversions. Merchants can customize referral widget and landing page colors, fonts, and messaging, then promote programs through onsite widgets, email campaigns, and SMS. Referral rewards include loyalty points, store credit, percentage discounts, and gift cards; businesses can set amounts and trigger conditions. Workflows automate rewards when specified events occur. The referral page identifies Shopify and BigCommerce support, while the integrations directory also lists Square POS, Shopify POS, Lightspeed, Heartland Retail, Klaviyo, and HubSpot. A Trust Center provides information about security, privacy, compliance, and legal matters. The company describes itself as a B2B SaaS business established in the USA in 2019 and serving more than 1,000 businesses worldwide. The free plan includes 50 transactions, one campaign, and one integration, with a charge of $0.5 per additional transaction. Paid plans are available, including Ultra at $199 a month with 3,000 free monthly transactions and additional transactions at $0.10 each.

For and against

For

  • Tracks referral link shares and conversions.
  • Rewards include points, store credit, discounts, and gift cards.
  • Merchants can customize widgets and landing pages.
  • Free plan includes 50 transactions and one campaign.

Against

  • Free plan charges $0.5 per additional transaction.
  • Paid plans also charge for transactions above allowances.
  • Free plan is limited to one integration.

The verdict

99minds Referral combines customizable referral promotion with configurable rewards and workflows. Review transaction allowances and extra-transaction rates before selecting a plan.

Who it suits

99minds Referral suits ecommerce and retail businesses seeking configurable referral programs with tracked sharing and automated rewards. Its listed platform support includes Shopify and BigCommerce.

Plans and prices

Free

Free

50 monthly transactions · 1 campaign · 1 integration

Basic

$49a month

800 free monthly transactions · $0.15 additional transaction · 3 integrations · 1 automation workflow

Pro

$99a month

1,500 free monthly transactions · $0.15 additional transaction · 4 integrations · 5 automation workflows

Ultra

$199a month

3,000 free monthly transactions · $0.10 additional transaction · unlimited integrations · 10 automation workflows

Premium

$499a month

10,000 free monthly transactions · $0.05 additional transaction · unlimited integrations · unlimited automation workflows

Enterprise

Priced on request

Custom transactions · unlimited integrations · unlimited automation workflows · custom stores

Every plan, in full

On the record

API authentication and limits
The API uses Bearer access tokens, separates website and server keys, and applies a stated limit of 150 requests per minute per IP address.99minds.io · read 15 Oct 2026
API documentation
The vendor links to a separate API reference at docs.99minds.io with request paths, bodies and response schemas.99minds.io · read 15 Oct 2026
API sandbox
Developers can obtain a sandbox key and test against sandbox.99minds.io before switching to production credentials.99minds.io · read 15 Oct 2026
API webhooks
Transaction webhooks are HMAC-SHA256 signed and retried up to five times over roughly 4.5 hours.99minds.io · read 15 Oct 2026
Audience and scale
The company describes itself as a B2B SaaS business established in the USA in 2019 that helps more than 1,000 businesses worldwide.99minds.io · read 4 Oct 2026
Billing limit
The pricing page lists referral redemption as a billable transaction, and monthly plan allowances apply before additional transaction rates are charged.99minds.io · read 4 Oct 2026
Branded experience
Merchants can customize referral widget and landing page colors, fonts, and messaging.99minds.io · read 4 Oct 2026
Company headquarters
LinkedIn lists headquarters at New York, New York, with a primary address of 750 Lexington Ave, New York, NY 10022.linkedin.com · read 15 Oct 2026
Company size
LinkedIn lists 99minds as a privately held company with 2–10 employees.linkedin.com · read 15 Oct 2026
Documentation and support
The help center lists collections for integrations, referrals, workflows, loyalty, coupons, memberships, widgets, headless integration and video tutorials.support.99minds.io · read 15 Oct 2026
Founded year
LinkedIn lists 2021 as the founding year, while the company About page says it was established in 2019.linkedin.com · read 15 Oct 2026
GetApp integrations
GetApp lists Shopify, WooCommerce, BigCommerce, Klaviyo and Omnisend as integrations and web, Android and iPhone/iPad as supported platforms.getapp.com · read 15 Oct 2026
Gift-card feature
Gift cards can be issued and redeemed online or offline, delivered through email, social media, WhatsApp or iMessage, and used across store locations.99minds.io · read 15 Oct 2026
Installation
The Shopify app is installed from the Shopify App Store and the BigCommerce app from the BigCommerce Marketplace, after which campaigns are configured in the 99minds dashboard.support.99minds.io · read 15 Oct 2026
Integrations
Listed integrations include Shopify, Shopify Plus, BigCommerce, WooCommerce, Salesforce Commerce Cloud, Square, Shopify POS, Lightspeed, Heartland, Clover, Hike, Runit, ConnectPOS, Microsoft Dynamics 365 and others.99minds.io · read 15 Oct 2026
Legal name
The vendor footer identifies the company as 99minds Inc.99minds.io · read 15 Oct 2026
Limit: customization
Spotsaas identifies limited customization for specific needs as a common complaint and says ongoing support may be needed for optimal use.spotsaas.com · read 15 Oct 2026
Limit: learning curve
A Shopify reviewer reports a setup learning curve when aligning POS with email and SMS flows, although support was described as responsive.apps.shopify.com · read 15 Oct 2026

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