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AppVirality
Hyderabad, Telangana, India
What it is
AppVirality is referral marketing software for mobile apps and SaaS, designed to create and automate referral campaigns. Teams can customize campaign text, images, rewards, and branding in a WYSIWYG dashboard. Mobile referrals can be integrated with a JavaScript snippet or an iOS or Android SDK. The mobile product tracks clicks, installs and their sources, sign-ups, sales, and lifetime value. Campaigns can use referral codes and custom-domain links, including deep and deferred deep links, with coupons or in-store wallet credits as rewards. AppVirality lists fraud detection to safeguard campaigns. Its SaaS offering includes CRM integration, webhooks, and REST APIs; the Growth plan also provides priority chat support and a dedicated growth manager. AppVirality says it updated its product and privacy policy for GDPR and offers unsubscribe, update, and deletion APIs. The company serves SaaS, e-commerce, and large businesses focused on acquisition, retention, and engagement. The SaaS Growth plan is $1,999 a year, billed annually; there is no free plan, but a free trial is available without a credit card for setup.
For and against
For
- Tracks referral clicks, installs, sign-ups, sales, and lifetime value.
- Supports custom-domain, deep, and deferred deep links.
- Offers coupons and in-store wallet-credit rewards.
- SaaS Growth includes priority chat and a dedicated growth manager.
Against
- No free plan is available.
- Growth costs $1,999 a year, billed annually.
- Mobile SDKs are listed for iOS and Android.
The verdict
AppVirality combines referral campaign setup, reward options, tracking, and fraud controls for mobile apps and SaaS. Consider the annual Growth price and absence of a free plan alongside the available trial.
Who it suits
It suits SaaS, e-commerce, and large businesses seeking referral campaigns for user acquisition, retention, or engagement. Mobile app teams can integrate referrals through an SDK or JavaScript snippet.
Plans and prices
Growth (Referrals for SaaS)
unlimited users · multiple campaigns · fraud detection · priority chat support
Read 14 Oct 2026 · appvirality.com
Custom (Referrals for Mobile Apps)
Android/iOS/Web · unlimited campaigns · fraud detection · targeting
Read 14 Oct 2026 · appvirality.com
Custom (Referrals for SaaS)
custom pricing · SaaS referral campaigns
Read 14 Oct 2026 · appvirality.com
On the record
- Analytics
- Referral analytics track clicks, installs, source, sign-ups, sales and lifetime value.appvirality.com · read 14 Oct 2026
- Android dependency
- Android integration examples specify AppViralitySDK or AppViralityUI version 2.0.11 Gradle dependencies.dev.appvirality.com · read 14 Oct 2026
- API security guidance
- The API guide warns developers not to call private-key APIs from an app because that could expose the key.dev.appvirality.com · read 14 Oct 2026
- API surface
- Documented server endpoints cover users, referrers, conversion events, balances, rewards, coupons and webhooks.dev.appvirality.com · read 14 Oct 2026
- Campaign design
- The product includes a WYSIWYG dashboard to customize campaign text, images, rewards, and branding.appvirality.com · read 8 Oct 2026
- Company founding
- AppVirality says it launched in 2014.appvirality.com · read 14 Oct 2026
- Company HQ and size
- LinkedIn lists AppVirality Inc in Phoenix, Arizona, as privately held with 11–50 employees and a 2014 founding.linkedin.com · read 14 Oct 2026
- Company scale
- The company reports more than 750 million API calls per month, 25 million referral installs and over 1,200 customers.appvirality.com · read 14 Oct 2026
- CRM integration
- The SaaS product advertises CRM integration alongside REST APIs and webhooks.appvirality.com · read 14 Oct 2026
- Deep links
- The mobile product supports deep and deferred-deep links that route users into the app and distinguish existing users.appvirality.com · read 14 Oct 2026
- Fraud controls
- The feature set includes fraud detection or prevention for referral campaigns.appvirality.com · read 14 Oct 2026
- Funding news
- TechCrunch reported a $465,000 seed round announced on January 12, 2015, following Microsoft Accelerator participation.techcrunch.com · read 14 Oct 2026
- GDPR
- AppVirality says it updated its product and privacy policy for GDPR and offers unsubscribe, update, and deletion APIs.appvirality.com · read 8 Oct 2026
- GDPR controls
- AppVirality says it provides unsubscribe, update and deletion APIs and can supply a GDPR data-processing agreement on request.appvirality.com · read 14 Oct 2026
- Integrations
- The SaaS product page lists CRM integration, webhooks, and REST APIs.appvirality.com · read 8 Oct 2026
- Legal and operating offices
- AppVirality’s contact page lists AppVirality Inc in Wilmington, Delaware and AppVirality Technologies Pvt Ltd in Hyderabad, India.appvirality.com · read 14 Oct 2026
- Licence
- Terms grant a limited, non-transferable usage licence, prohibit reverse engineering and state AppVirality owns the service and copyrights.appvirality.com · read 14 Oct 2026
- Limit: dashboard stability
- A G2 reviewer reported an unstable main dashboard and repeated login problems.g2.com · read 14 Oct 2026
