Best App Store Optimization Software in 2026
Updated
In short: KWRDS is ranked #1 of 29 as of 4 October 2026, ahead of ASO.dev and AppFollow. The best-ranked option with a free plan is AppFollow. The lowest first paid tier on this page is App Radar at $4.75/mo.
App store optimization tools help you examine marketplace listings and track the signals around them. Compare keyword tracking and competitor tracking, then consider whether listing experiments, localization, and marketplace coverage match your needs. Free-plan availability, paid-from prices, and tracked app limits can also matter as you weigh tools for a single app or a broader portfolio. ASO.dev leads the entries, followed by AppFollow and ASOMobile; KWRDS and AppTweak are also near the start. The ranking brings these published comparison points together so you can focus on the marketplaces and listing tasks relevant to your work.
29 app store optimization software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 KWRDS iPhone only RecognisedPhone appDocumentedFree plan 7.8€12/mo Marketplace coverage: iosKeyword tracking: YesCompetitor tracking: Yes
- 2 ASO.dev iPhone + Android RecognisedPhone appDocumentedFree plan 7.0$15/mo Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 3 AppFollow No phone app RecognisedPhone appDocumentedFree plan 6.4$19/mo Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 4 AppTweak No phone app RecognisedPhone appDocumentedFree plan 6.4$79/mo Competitor tracking: Yes
- 5 ASOdesk No phone app RecognisedPhone appDocumentedFree plan 6.4$39/mo Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 6 ASOMobile No phone app RecognisedPhone appDocumentedFree plan 6.4$59/mo Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 7 ASOTools No phone app RecognisedPhone appDocumentedFree plan 6.4$9/mo Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 8 ASOScan No phone app RecognisedPhone appDocumentedFree plan 5.8$15/mo Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 9 App Radar No phone app RecognisedPhone appDocumentedFree plan 5.6$4.75/mo Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 10 ASOnest No phone app RecognisedPhone appDocumentedFree plan 5.5$10/mo Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 11 APPlyzer No phone app RecognisedPhone appDocumentedFree plan 5.3 Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 12 Appstro No phone app RecognisedPhone appDocumentedFree plan 5.3 Marketplace coverage: iosKeyword tracking: YesCompetitor tracking: Yes
- 13 ASO Agent No phone app RecognisedPhone appDocumentedFree plan 5.3 Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 14 ASOStacks No phone app RecognisedPhone appDocumentedFree plan 5.3 Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 15 ASOWeb No phone app RecognisedPhone appDocumentedFree plan 5.3 Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 16 Aurora ASO No phone app RecognisedPhone appDocumentedFree plan 5.3 Marketplace coverage: iosKeyword tracking: YesCompetitor tracking: Yes
- 17 DATACUBE No phone app RecognisedPhone appDocumentedFree plan 5.3 Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 18 Lumos ASO AI No phone app RecognisedPhone appDocumentedFree plan 5.3 Marketplace coverage: iosKeyword tracking: NoCompetitor tracking: Yes
- 19 AppBrain No phone app RecognisedPhone appDocumentedFree plan 5.2 Marketplace coverage: androidKeyword tracking: YesCompetitor tracking: Yes
- 20 AppCompete No phone app RecognisedPhone appDocumentedFree plan 5.2 Marketplace coverage: iosKeyword tracking: YesCompetitor tracking: Yes
- 21 AppSEO No phone app RecognisedPhone appDocumentedFree plan 5.2 Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 22 ASOTrendHQ No phone app RecognisedPhone appDocumentedFree plan 5.2 Marketplace coverage: bothKeyword tracking: YesCompetitor tracking: Yes
- 23 AppLaunchpad No phone app RecognisedPhone appDocumentedFree plan 5.1 Marketplace coverage: both
- 24 ASOWay No phone app RecognisedPhone appDocumentedFree plan 5.1 Marketplace coverage: iosKeyword tracking: YesCompetitor tracking: Yes
- 25 MobileAction No phone app RecognisedPhone appDocumentedFree plan 5.1
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which app store optimization software is ranked first on Samsung Mobile US Press?
KWRDS is ranked #1 of 29 with a score of 7.8. ASO.dev is second and AppFollow third.
How many of these have a free plan?
6 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, App Radar has the lowest first paid tier we found: $4.75/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.