ASO.dev
London, United Kingdom
What it is
ASO.dev provides app store optimization, metadata management, analytics, and release automation for mobile apps. Its tools analyze keyword rankings, competitors, popularity, and difficulty across App Store locales, and connect with App Store Connect and Google Play for metadata, releases, reviews, screenshots, pricing, and subscriptions. Localization tools support titles, subtitles, and keywords for each country, with suggestions and validation by locale. The bulk editor can translate text using AI, Google Translate, or DeepL, and AI can generate review replies. Marketing includes Apple Ads insights for two placements, covering ad keywords, creatives, share of voice, and auction insights. Keyword searches, market analysis, competitor research, and public metadata tools can be used without API keys. The maker says requests to the app store platforms go directly from a user’s device to their servers, while keys and passwords remain on the device. Downloads are listed for macOS, Windows, Linux, iOS, Android, and web; a Figma plugin, browser extension, and public API are also linked. There is no free plan. Console is $15 a month, billed yearly at 180 USD per year, and a three-day trial is listed.
For and against
For
- Works with App Store Connect and Google Play
- Localization tools cover titles, subtitles, and keywords
- Public research tools work without API keys
- Downloads span desktop, mobile, and web
Against
- No free plan
- Console excludes ASO analytics and keyword tracking
- Apple Ads insights are not included in Pro
The verdict
ASO.dev brings listing operations and optimization tools together, with features and limits varying by plan. There is no free plan, so compare the listed plan scope and billing terms before choosing one.
Who it suits
ASO.dev suits mobile app teams working with store listings, localization, keyword research, analytics, or release workflows. Some public research tools are available without API keys.
Plans and prices
Console
Per seat · unlimited connected store accounts and workspaces · metadata, pricing, releases, bulk media upload, AI review replies · no ASO analytics or keyword tracking
Read 30 Sep 2026 · aso.dev
Indie
Per seat · unlimited apps, keywords, competitors, and workspaces · 30 days of data history · no export or long-term trends
Read 30 Sep 2026 · aso.dev
Pro
Per seat · extended history · CPP/PPO · changelog
Read 30 Sep 2026 · aso.dev
Marketing
Per seat · Apple Ads intelligence · ad keywords · creatives
Read 30 Sep 2026 · aso.dev
On the record
- AI and translation
- The bulk editor can translate text with AI, Google Translate, or DeepL, and review replies can be generated with AI.aso.dev · read 30 Sep 2026
- Apple Ads
- The Marketing plan includes Apple Ads insights across two placements, including ad keywords, creatives, share of voice, and auction insights.aso.dev · read 30 Sep 2026
- Company
- ASO.DEV LLP is registered in England and Wales under company number OC448112.aso.dev · read 30 Sep 2026
- Credential storage
- The security manifest says keys and passwords are stored locally on the device and are not copied to ASO.dev servers.aso.dev · read 30 Sep 2026
- Keyword research
- Its ASO tools analyze keyword rankings, competitors, popularity, and difficulty across App Store locales.aso.dev · read 30 Sep 2026
- Localization
- The cross-localization table supports titles, subtitles, and keywords for every country, with locale-specific suggestions and validation.aso.dev · read 30 Sep 2026
- No-key mode
- Users can use keyword search, market analysis, competitor research, and public metadata tools without supplying API keys.aso.dev · read 30 Sep 2026
- Permissions
- Individual API keys can restrict access to specific apps or analytics and financial sections, and Google Play permissions can be revoked in Play Console.aso.dev · read 30 Sep 2026
- Platform availability
- Downloads are listed for macOS, Windows, Linux, iOS, Android, and the web; the page also links a Figma plugin, browser extension, and public API.aso.dev · read 30 Sep 2026
- Product
- ASO.dev provides app store optimization, metadata management, analytics, and release automation for mobile apps.aso.dev · read 30 Sep 2026
- Security
- The maker says requests to App Store Connect and Google Play go directly from the user's device to the respective platform servers.aso.dev · read 30 Sep 2026
- Store integrations
- ASO.dev integrates with App Store Connect and Google Play for metadata, releases, reviews, screenshots, pricing, and subscriptions.aso.dev · read 30 Sep 2026
- Support
- The contact page lists [email protected], a London address, and a feedback portal for reporting issues or suggesting features.aso.dev · read 30 Sep 2026
