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APPlyzer
What it is
APPlyzer provides app store analytics and app store optimization insights, including Apple Search Ads data, across millions of apps and more than 150 countries. Its tools cover keyword and app tracking, download estimates, competitor creative research, and ratings and reviews. Apple Search Ads reports include auction results for positions 1–5, while other analysis examines how paid activity relates to organic rankings and flags possible cannibalization risks. APPlyzer Chat is an AI research assistant for questions about keyword performance, creative trends, metadata, and competitor downloads. Its free Basic plan costs $0 and includes up to 100 keywords, unlimited apps, competitors, countries, and languages, plus limited search score access. A 48-hour unlimited APPlyzer Chat trial requires a ChatGPT account. Paid plans include PRO (inc. APPlyzer Chat) at $19 a month and API Data at $25 a month. The API plan includes data for rankings, search scores, category rankings, auctions, reviews, and creative features.
For and against
For
- Covers more than 150 countries.
- Includes competitor creative research.
- Free Basic includes 100 keywords.
- API Data is listed at $25 a month.
Against
- Free Basic has limited search score access.
- APPlyzer Chat's 48-hour trial requires a ChatGPT account.
The verdict
APPlyzer combines app-store analytics with paid-search, creative, and review insights. Its free Basic plan offers a way to start, while paid tiers add larger keyword capacity or API data.
Who it suits
APPlyzer suits app developers, marketers, indie creators, agencies, publishers, product managers, analysts, investors, and market researchers seeking app-store or Apple Search Ads insights.
Plans and prices
Basic
100 keywords · unlimited apps and competitors · unlimited countries and languages · limited search score access
Read 8 Oct 2026 · applyzer.com
PRO (inc. APPlyzer Chat)
500–10k keywords · hourly Apple Ads share-of-voice monitoring · APPlyzer Chat · keyword universe generator and competitor finder
Read 8 Oct 2026 · applyzer.com
PRO (inc. APPlyzer Chat)
500–10k keywords · hourly Apple Ads share-of-voice monitoring · APPlyzer Chat · keyword universe generator and competitor finder
Read 8 Oct 2026 · applyzer.com
API Data
Keyword rankings · search scores and daily impressions · app category rankings · world charts
Read 8 Oct 2026 · applyzer.com
API Data
Keyword rankings · search scores and daily impressions · app category rankings · world charts
Read 8 Oct 2026 · applyzer.com
Enterprise and Managed Services
More than 10k keywords · ASO consulting · custom reports · training
Read 8 Oct 2026 · applyzer.com
On the record
- AI assistant
- APPlyzer Chat is described as an AI research assistant that can answer questions about keyword performance, creative trends, metadata, and competitor downloads and interact with a workspace.applyzer.com · read 8 Oct 2026
- API
- APPlyzer offers API data for rankings, category positions, global leaderboards, and search scores, with documentation linked from its API page.applyzer.com · read 8 Oct 2026
- Auction data
- The platform reports Apple Search Ads auction results for positions 1–5 to help users assess bids and competitors.applyzer.com · read 8 Oct 2026
- Chat trial
- APPlyzer Chat can be tried free for unlimited use for 48 hours, and requires a ChatGPT account.applyzer.com · read 8 Oct 2026
- Company
- APPlyzer GmbH is based in Altshausen, Germany, and says it has provided app industry market insights since 2009.applyzer.com · read 8 Oct 2026
- Creative research
- The platform includes explorers for Custom Product Pages and in-app events, including competitor creative assets and copy.applyzer.com · read 8 Oct 2026
- Download estimates
- APPlyzer provides app download estimates across 150 countries and says it has more than 30 months of download data.applyzer.com · read 8 Oct 2026
- Free access
- The free plan provides up to 100 keywords, unlimited apps and competitors, unlimited countries and languages, limited search score access, hourly category rankings, and one year of historical data.applyzer.com · read 8 Oct 2026
- Intended users
- The maker describes the product for app developers, marketers, indie creators, agencies, publishers, product managers, analysts, investors, and market researchers.applyzer.com · read 8 Oct 2026
- Keyword and app tracking
- The Basic plan includes 100 tracked keywords with unlimited apps, competitors, countries, and languages.applyzer.com · read 8 Oct 2026
- Organic and paid analysis
- APPlyzer reports on how Apple Search Ads activity relates to organic rankings and flags cannibalization risks and keywords that may benefit from ad support.applyzer.com · read 8 Oct 2026
- Product
- APPlyzer provides app store analytics and ASO and Apple Search Ads insights across millions of apps and more than 150 countries.applyzer.com · read 8 Oct 2026
- Reviews
- APPlyzer includes ratings and reviews analysis, including review sentiment reporting on its pricing page.applyzer.com · read 8 Oct 2026
- Security and privacy
- APPlyzer's privacy policy says it processes personal data under GDPR and describes technical and organizational protection measures while noting that internet transmissions cannot be guaranteed absolutely secure.applyzer.com · read 8 Oct 2026
- Support
- The maker lists [email protected] for contact and includes Slack support for Enterprise and Managed Services.applyzer.com · read 8 Oct 2026
