WhatsApp Now

WhatsApp Now is a WhatsApp Business API platform for marketing, customer engagement, authentication, and support. It says it uses Meta's official WhatsApp Business Platform on the Cloud API. Businesses can create, schedule, and manage personalized campaigns with audience segmentation and targeting. Listed AI chatbot uses include answering FAQs, qualifying leads, handling bookings, and guiding customer journeys, with 24×7 availability. A shared team inbox supports collaborative conversations for sales, support, and customer success teams. For authentication, the platform lists OTP templates and automatic SMS fallback. Reporting covers campaign performance, engagement, conversions, response rates, and audience behavior. Users can sync a CRM or connect lead sources when importing audiences and creating campaigns. Platforms listed are Android, iOS, web, and API. API setup requires a verified Facebook Business Manager, a Message Central account, a linked Facebook business account, and a verified phone number. Enterprise is listed at ₹4,999 a month, billed monthly, with additional conversation charges. The pricing page says the product is designed for businesses of all sizes.

WhatsApp Now brings campaigns, team messaging, chatbot use cases, and OTP authentication into one WhatsApp Business API platform. Businesses considering the Enterprise tier should account for its monthly price and additional conversation charges.

It is intended for businesses of different sizes that manage WhatsApp campaigns, customer conversations, or OTP authentication. Teams coordinating sales, support, and customer success conversations may find the shared inbox relevant.

WhatsApp Now is a WhatsApp Business API service for campaigns, customer conversations, automation and authentication. It fits organizations that need marketing and support workflows around WhatsApp, especially teams coordinating messages and OTP verification. Its strongest case is a broad, centralized toolkit; the main caution is the operational setup and the extra usage costs attached to Enterprise.

Overview

WhatsApp Now runs on Meta’s official WhatsApp Business Platform through the Cloud API. It combines outbound campaign management, shared customer support, chatbot scenarios and authentication rather than focusing on only one messaging job. The platform is aimed at businesses ranging from small companies to large enterprises.

API adoption is not plug-and-play. Documentation requires a verified Facebook Business Manager, a Message Central account, a linked Facebook business account and a verified phone number. Implementation support and feedback are directed to [email protected], so teams should be prepared to involve technical and business administrators.

Key features

Campaign controls cover creating, scheduling and managing personalized messages, with audience segmentation and targeting. CRM synchronization and lead-source connections help import audiences for campaigns. Real-time reporting tracks campaign performance, engagement, conversions, response rates and audience behavior, giving recurring outreach programs measurable feedback instead of a broadcast-only workflow.

AI chatbot use cases include frequently asked questions, lead qualification, bookings and customer journeys, with continuous availability. That makes the automation useful for first-line responses and structured intake, while complex conversations can move to people through the shared team inbox. Sales, support and customer-success staff can collaborate on WhatsApp conversations in one queue.

Template management, media messaging and automation workflows cover common operational needs beyond plain text broadcasts. WhatsApp OTP authentication supports authentication templates and automatic SMS fallback, a practical safeguard when a user cannot complete verification through WhatsApp. The pricing FAQ says WhatsApp’s end-to-end encryption means message contents can be accessed only by the sender and recipient; WhatsAppNow cannot decrypt them.

Pricing

The listed pricing is monthly. The Pay as you go plan is free, billed monthly, and includes a shared team inbox, broadcasting and retargeting, a campaign scheduler, unlimited contacts, up to 10 tags and up to 5 custom attributes. It is the sensible starting point for evaluating the workflow or for a small operation that can stay within those organization limits. A free trial is offered, and the overview provides a way to claim test credits.

Enterprise costs ₹4,999 a month, billed monthly. It includes everything in the basic plan, then removes the tag and custom-attribute ceilings with unlimited tags and unlimited custom attributes. A dedicated account manager adds named assistance for larger deployments. Additional conversation charges apply, however, so the subscription is not the complete cost of message usage. The cheaper plan gives up those unlimited fields and the account manager, making it less suitable for heavily segmented data or teams wanting dedicated support.

The hybrid message-pricing model means businesses should budget for conversation usage alongside the plan choice. No separate free-plan entitlement is stated beyond the ₹0 listing and trial/test-credit offer.

Platforms

WhatsApp Now is offered on Android, iOS and the web, with API access for integrations and custom workflows. The API route is the relevant choice for businesses connecting CRM systems, lead sources or their own authentication and support processes.

Who it's for

Choose it when one business platform must handle targeted campaigns, collaborative inbox work, chatbot-led journeys and WhatsApp OTP authentication. Marketing teams gain scheduling, segmentation and reporting; support teams gain shared handling; product and engineering teams gain an API-based verification route. It is less compelling for a simple personal messenger, an occasional broadcaster or a team unwilling to complete Meta business verification and phone-number prerequisites.

Pros and cons

Pros

• Broad WhatsApp coverage: campaigns, inbox collaboration, automation and authentication sit in one service.
• Useful fallback: automatic SMS fallback can keep OTP verification moving when WhatsApp delivery is unsuitable.
• Operational reporting: conversion, response and audience-behavior metrics support ongoing campaign decisions.
• Expandable Enterprise plan: unlimited tags and custom attributes suit richer audience organization.

Cons

• Setup overhead: verified Meta business assets and a verified phone number are prerequisites for API use.
• Enterprise usage can exceed the subscription: additional conversation charges apply beyond the ₹4,999 monthly fee.
• Basic-plan ceilings: Pay as you go stops at 10 tags and five custom attributes.

Alternatives

For a broader directory of providers, see WhatsApp Business API Providers.

Chatwoot is the better fit when open-source deployment, self-hosting and a free Hacker plan with up to two agents and 500 conversations per month matter more than WhatsApp Now’s authentication focus.

AiSensy suits teams wanting a free-forever entry plan with stated fair-use limits for agents, tags, attributes and segments.

Pick WhatsApp for free personal messaging across mobile and desktop platforms rather than business API operations.

MSG91 is an alternative for India-to-India SMS packages.

MSG91 offers prepaid India-to-India SMS credits, including 5,000, 16,500 and 30,000-message options.

DoubleTick is another paid WhatsApp-oriented option with a starter team inbox and broadcast tools.

Interakt is worth comparing for a paid platform with a free trial and an Instagram-focused Starter plan.

Trengo targets teams wanting paid multichannel plans with annual conversation allocations.

Verdict

WhatsApp Now is a strong choice for businesses that want campaigns, shared support, chatbot automation and OTP authentication tied to Meta’s WhatsApp Business Platform. Choose it when those functions need to work together and you can handle API verification and variable conversation charges. Look elsewhere if you only need basic messaging, an open-source inbox or predictable prepaid SMS pricing.