MSG91
The Udyam certificate lists the enterprise address in Indore, Madhya Pradesh, India, PIN 452011.
What it is
MSG91 is a cloud communication platform for businesses and developers sending messages and verification codes. It offers APIs and tools for SMS, WhatsApp, RCS, email, voice and authentication. Its SMS API can retry failed messages through another telecom route, and the company says the service reaches 210+ countries through local operators and rerouting. SMS tools include multilingual and personalized messaging, shortened links, scheduling, delivery tracking, analytics and reporting. Developers can send, resend and verify OTPs through APIs, or use a widget that calls those APIs. MSG91 lists RESTful APIs and iOS and Android SDKs; listed SDK languages include Ruby, Python, PHP and Java. Two-way SMS and MMS are supported. Add-ons are available for WHMCS, Magento and WordPress, and email connections can use Gmail or Outlook. MSG91 is based in Indore, India. India-to-India SMS rates are volume-based; personalized pricing can go up to ₹0.13 per SMS, and displayed rates may be subject to 18% GST where noted. Support is available by chat, email, WhatsApp call or Google Meet during listed hours.
For and against
For
- SMS can retry failed messages over another telecom route.
- The service says it reaches 210+ countries.
- OTP APIs support sending, resending and verification.
- SDKs are listed for iOS and Android.
- Support is offered through chat, email, WhatsApp call and Google Meet.
Against
- The pricing model is paid.
- India-to-India SMS rates are volume-based.
- Displayed rates may be subject to 18% GST where noted.
The verdict
MSG91 combines several communication channels with SMS routing and OTP tools for business messaging. India-to-India SMS pricing is volume-based, with personalized pricing up to ₹0.13 per SMS.
Who it suits
MSG91 is aimed at businesses and developers sending transactional messages such as order confirmations, appointment reminders and account notifications. Its APIs and SDKs also suit teams building messaging or OTP verification into software.
Plans and prices
Free
5,000 emails · 50 email validations · DMARC compliance · Handle Bars
Read 15 Oct 2026 · msg91.com
Starter
1,00,000 emails · 500 email validations · 0.02 INR per extra email · 0.15 INR per extra validation
Read 15 Oct 2026 · msg91.com
Basic
2,50,000 emails · 5,000 email validations · 0.015 INR per extra email · 0.12 INR per extra validation
Read 15 Oct 2026 · msg91.com
Alpha
5,00,000 emails · 8,000 email validations · 0.01 INR per extra email · 0.10 INR per extra validation
Read 15 Oct 2026 · msg91.com
SMS — 16,500 India-to-India messages
16,500 SMS · India to India
Read 4 Oct 2026 · msg91.com
SMS — 30,000 India-to-India messages
30,000 SMS · India to India
Read 4 Oct 2026 · msg91.com
SMS — 4,50,000 India-to-India messages
4,50,000 SMS · India to India
Read 4 Oct 2026 · msg91.com
SMS — 5,000 India-to-India messages
5,000 SMS · India to India
Read 4 Oct 2026 · msg91.com
SMS — 60,000 India-to-India messages
60,000 SMS · India to India
Read 4 Oct 2026 · msg91.com
On the record
- Account security
- MSG91's privacy policy says sensitive information is encrypted using industry-standard protocols, transmitted via TLS/SSL, and accounts have two-factor authentication.msg91.com · read 4 Oct 2026
- API security
- An API-security option restricts requests to whitelisted IP addresses and rejects requests from other IPs with error 418.msg91.com · read 15 Oct 2026
- Company legal name
- Official registration documents identify the enterprise as Walkover Web Solutions Private Limited.msg91.com · read 15 Oct 2026
- Company size
- LinkedIn lists MSG91 as a privately held telecommunications company with 51–200 employees and headquarters in Indore, Madhya Pradesh.linkedin.com · read 15 Oct 2026
- Developer documentation
- The documentation provides API references with endpoints, parameters, authentication, request examples and responses, plus help-center and technical-support resources.docs.msg91.com · read 15 Oct 2026
- Developer platforms
- MSG91 lists iOS and Android SDKs and provides RESTful APIs for its communication channels.docs.msg91.com · read 4 Oct 2026
- DLT requirement
- For Indian domestic messaging, DLT platforms automatically append P, S, T or G suffixes to sender IDs according to template category.msg91.com · read 15 Oct 2026
- Global reach
- MSG91 says its SMS service reaches 210+ countries through localized telecom operators and real-time rerouting.msg91.com · read 4 Oct 2026
- Google Sheets integration feedback
- A Google Workspace Marketplace reviewer describes the Sheets integration as easy and reliable but complains that sender ID must be entered for every send.workspace.google.com · read 15 Oct 2026
- Historical outage
- MSG91 reported major disruptions on 5 and 8 December 2018, including delayed or failed SMS during the second incident.msg91.com · read 15 Oct 2026
- Hosting
- The SOC 2 description says MSG91 production infrastructure is hosted on AWS regions in Singapore, India and Ireland inside a VPC with firewalls.msg91.com · read 15 Oct 2026
- Integrations
- MSG91 lists integrations or connectors including Shopify, Zoho CRM, CleverTap, Excel, Google Sheets, Auth0, Zapier, Pabbly Connect, viaSocket, Tally and Kylas.msg91.com · read 15 Oct 2026
- Limit: credit dispute
- A Trustpilot reviewer alleges promised recharge credits were not fully credited and that suspicious usage drained credits without adequate safeguards.trustpilot.com · read 15 Oct 2026
- Limit: dashboard and imports
- Software Advice reviewers report that the dashboard can sometimes fail to load JavaScript and that importing contacts is difficult.softwareadvice.com · read 15 Oct 2026
- Limit: RCS reach
- G2 reviewers cite limited RCS availability outside India, complex RCS setup and occasional reporting delays.g2.com · read 15 Oct 2026
- Limit: staging environment
- A G2 reviewer says MSG91 could not provide a staging environment for user-acceptance testing.g2.com · read 15 Oct 2026
- Notable update
- MSG91's July 13, 2026 update described campaign management, pausing campaigns, load balancing and processing up to five million SMS in one request.msg91.com · read 15 Oct 2026
- OTP pricing
- India-to-India OTP pricing shown ranges from ₹0.25 per OTP at 5,000 messages to ₹0.18 at 8,55,556 messages.msg91.com · read 15 Oct 2026
