Upcellia

Upcellia is an AI-powered business suite for small and midsize businesses in Spain and Latin America. It combines lead capture, webchat, CRM, sales pipelines, activities, automations, and AI agents. Its unified inbox brings together WhatsApp Business, Instagram, Facebook Messenger, TikTok, and Webchat; conversations can be threaded and assigned to agents or departments. Teams can add internal notes, tags, custom contact fields, and conversation states, and manage branches or mailboxes within one account. Cellia, the suite’s AI engine, works with text, voice, and audio and is trained on company documents and processes with defined operating limits. Leads can be captured from Facebook and TikTok, and users can create web forms. The Free plan includes one channel, one user, one mailbox, 100 conversations per month, 100 contacts, and two months of history. Paid plans include Lite at $19 a month, Essential at $69 a month, Advanced at $139 a month, and Premium at $289 a month. Upcellia is available on Android, iOS, and the web; there is no free trial.

Upcellia combines messaging, lead capture, CRM, and automation in a single suite, with a free tier and several paid plans. Compare the channel, user, history, and AI limits by plan before choosing.

Upcellia is aimed at small and midsize businesses in Spain and Latin America that need shared messaging, lead capture, and CRM tools. Its listed clients include clinics, real estate businesses, ecommerce, academies, and marketing agencies.

Upcellia is a multichannel customer-communications and sales suite for small and midsize businesses, especially those operating in Spain and Latin America. It is strongest for teams that must turn social and web inquiries into organized follow-up, while very small teams should scrutinize its channel, user and conversation caps.

The free tier is useful for a single, low-volume mailbox; serious collaboration and AI begin with the $69-per-month Essential plan.

Overview

Upcellia combines WhatsApp Business, Instagram, Facebook Messenger, TikTok and webchat in one threaded inbox. Conversations can be assigned to agents or departments, making it a practical control point for businesses that otherwise divide customer work among several social apps. Its CRM, sales pipeline, activities, lead capture and automation tools extend that work into follow-up and sales operations rather than stopping at message replies.

The product is aimed at SMBs and has customers in sectors such as clinics, real estate, ecommerce, academies and marketing agencies in Spain and Peru. It supports Android, iOS and a web application. Upcellia states that it follows EU GDPR requirements, supports access, correction, deletion and portability rights, and has a data protection officer.

Key features

The unified inbox handles threaded conversations and assignment across five named channels. Social account support, comment management and reply automation make it relevant to public-facing social-service teams as well as direct-message support. Internal notes, segmentation tags, custom contact fields and conversation states give agents shared context without exposing private discussion to customers. Multiple branches or mailboxes can be managed within one account, which is useful for separate brands or departments.

Facebook and TikTok lead capture is automatic, while custom web forms provide another acquisition route. CRM records, pipelines, activities and automations connect those leads to a sales process. Teams wanting only publishing or a basic inbox may find this broader workflow unnecessary.

Cellia is a multimodal AI engine for text, voice and audio. It can be trained on company documents and processes with defined operating limits, but meaningful use depends on paid-plan agent counts, credits and knowledge-base allowances. Integrations include Meta WhatsApp Cloud API, Facebook/Instagram Messaging and email; WhatsApp messaging uses Meta’s official API when enabled.

Conversation history is retained for 2, 24, 36 or 48 months according to plan, then securely deleted unless a longer period is legally required. Support is through WhatsApp on Free, Lite and Essential; Premium adds priority WhatsApp support and scheduled meetings.

Pricing

Upcellia uses a freemium structure, with no free trial. The Free plan costs nothing and provides one channel, one user, one mailbox, 100 conversations per month, 100 contacts, two months of history, 1 GB of storage and no AI agents or automations. It fits a solo operator testing a low-volume workflow, but the caps rule it out for active customer-service teams.

The Lite plan costs $19 a month. It keeps one channel, one user, one mailbox, two-month history and 1 GB storage, but removes conversation and contact limits and adds WhatsApp campaigns. It still has no AI agents, so it suits a single operator with volume needs rather than a collaborative or AI-led team.

Essential costs $69 a month and is the first practical team tier: two channels, three users, three mailboxes, 24-month history, three funnels, unlimited contacts and automations, one AI agent, 1,000 AI credits monthly, 10 knowledge-base sources and 10 GB storage.

Advanced is $139 a month for five channels, 10 users, five mailboxes, 36-month history, seven funnels, two AI agents, 5,000 monthly credits, 30 knowledge-base sources and 30 GB storage. Premium is $289 a month, expanding to 10 channels, 25 users, seven mailboxes, 48-month history, 15 funnels, three agents, 15,000 credits, 100 sources and 100 GB storage. Advanced fits growing service operations; Premium is for larger teams that need the broadest retention, channel and AI allowances.

Platforms

Upcellia provides Android and iOS apps alongside its web application. Mobile access suits agents who need to respond away from a desk, while the web interface is the natural home for shared inbox administration and CRM work.

Who it's for

Choose Upcellia when several social and web channels must feed one inbox and sales pipeline, particularly in businesses serving Spanish or Latin American markets. Essential is the sensible starting point for a small team; Advanced and Premium are justified by larger user groups, longer history or heavier AI use. A solo business with modest traffic can stay on Free or Lite, but should expect one-user, one-channel operation.

Pros and cons

Pros

• Broad channel coverage: WhatsApp, Instagram, Facebook Messenger, TikTok and webchat share one assignable queue.
• Sales context: Lead capture, forms, CRM, pipelines and automations connect conversations to follow-up.
• Structured AI option: Cellia supports text, voice and audio and can use company knowledge within operating limits.
• Clear retention tiers: History expands from two to 48 months as plans scale.

Cons

• Free and Lite are narrow: Both allow one user, one channel and one mailbox; Free also limits conversations and contacts.
• AI is paywalled: Neither Free nor Lite includes an AI agent.
• Costs rise with collaboration: Three users and two channels begin only at $69.00 per month.

Alternatives

Social Customer Service Software is the better route when you want to compare a wider category rather than select one suite.

Mixdesk is worth choosing if a free trial, API access or a free allowance of 10 connected channel accounts matters more than Upcellia’s CRM-and-pipeline focus.

Sendiee Teambox suits teams wanting a free AI assistant, 1,000 contacts and 1,000 monthly conversations with one team member.

Soclo is an alternative for social publishing where a £7.99-per-month Starter plan and manual posting are the priority.

Desku AI Chatbot Builder fits buyers seeking chatbot agents and inboxes, with a free tier offering two agents and one inbox.

Superplural Omni is another paid omnichannel option.

Trengo is for organizations prepared for paid plans starting at €299 per month billed annually, rather than a freemium entry point.

Chattrik Omni Channel is a paid alternative with a $14.99-per-month Starter plan billed per seat.

Medal Social Inbox is aimed at creator-focused social management rather than Upcellia’s combined CRM and messaging workflow.

Verdict

Upcellia is a strong choice for SMBs that need one place to manage social and web conversations, capture leads and move them through sales activity. Pick Essential when a small team needs real collaboration and one AI agent; move to Advanced or Premium for more channels, users, retention and AI capacity. Look elsewhere if you need a generous free team plan, a free trial, or a social-publishing tool without CRM overhead.