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ST Comp Holdings Hotel CRM
The maker lists its Malaysia headquarters at Prima 9, Jalan Teknokrat 6, Cyber 5, 63000 Cyberjaya.
What it is
ST Comp Holdings Hotel CRM is a web-based guest management system for hotel teams. It combines customer relationship management, a guest intelligence platform, and Guest Response AI. The system brings together enquiries, bookings, and guest history from channels including WhatsApp, Facebook Messenger, Instagram, TikTok, and email. Guest profiles record stays, preferences, and lifecycle stages through repeat visits. The AI can answer around the clock in a hotel’s voice, then pass a conversation to staff, who can take over with one click. For rooms, it can provide availability, rates, photos, booking links, and handle changes or cancellations. It also supports weddings, banquets, corporate and MICE events, food and beverage, and group or tourist packages. CRM tools track B2B and B2C deal stages, live values, and negotiation summaries. Pricing is on request, with reservation sync, guest messaging, marketing automation, and guest segmentation listed.
For and against
For
- Supports WhatsApp, Messenger, Instagram, TikTok, and email
- AI handles enquiries and staff takeover
- Tracks guest history, preferences, and lifecycle stages
- Provides booking details and PDF proposals
- Customer data can be exported anytime
Against
- Web platform only
- Pricing is available on request
- Integrations may require scoped API work
The verdict
ST Comp Holdings Hotel CRM brings guest conversations, hotel sales pipelines, and booking assistance into one web system. Its AI coverage extends beyond rooms to events and other hotel services, while staff retain conversation control.
Who it suits
It suits hotel teams handling guest enquiries, reservations, events, food and beverage, and group travel business. It is designed for teams already using a WhatsApp Business number.
On the record
- AI replies
- Guest Response AI is described as answering enquiries around the clock in the hotel's voice and handing conversations to staff when needed.stcompholdings.com · read 9 Oct 2026
- Booking assistance
- The AI can quote room availability and rates, send room photos and PDF proposals, and provide booking links.stcompholdings.com · read 10 Oct 2026
- Booking support
- For room enquiries, the AI is described as providing availability, rates, room photos, booking links, and handling modification and cancellation requests.stcompholdings.com · read 9 Oct 2026
- Channels
- The product handles WhatsApp, Instagram, TikTok, Messenger and email in a single inbox.stcompholdings.com · read 10 Oct 2026
- Data ownership
- The CRM overview states that customer data is exportable in full at any time.stcompholdings.com · read 9 Oct 2026
- Deployment
- The maker describes setup as going live in days and says it trains the AI on the hotel's rooms, menus, packages, rates and policies.stcompholdings.com · read 10 Oct 2026
- Guest records
- Guest profiles can include stay history and preferences, and lifecycle stages move from enquiry to booked to stayed.stcompholdings.com · read 10 Oct 2026
- Guest reminders
- The system tracks guest birthdays, honeymoons and anniversaries and drafts messages ahead of those dates.stcompholdings.com · read 10 Oct 2026
- Hotel departments
- The AI is described as covering rooms and reservations, weddings and banquets, corporate and MICE events, food and beverage, and group and tourist packages.stcompholdings.com · read 9 Oct 2026
- Hotel services
- Guest Response AI covers rooms and reservations, weddings and banquets, corporate and MICE events, food and beverage, and group and tourist packages.stcompholdings.com · read 10 Oct 2026
- Human takeover
- Hotel staff can take over any conversation with one click.stcompholdings.com · read 10 Oct 2026
- Integrations
- The CRM overview says integrations with existing systems such as booking engines, ERP and accounting can be scoped, and says systems with an API can read from and write to the customer record.stcompholdings.com · read 9 Oct 2026
- Maker
- ST Comp Holdings says it is an independent software company based in Cyberjaya, Malaysia, and was founded in 2014.stcompholdings.com · read 10 Oct 2026
- Maker identity
- ST Comp Holdings describes itself as an independent software company based in Cyberjaya, Malaysia, and says it was founded in 2014.stcompholdings.com · read 9 Oct 2026
- Product
- The hotel Guest Management System combines a CRM and Guest Intelligence Platform with Guest Response AI.stcompholdings.com · read 10 Oct 2026
- Proposals
- The product page says the AI can generate and attach PDF proposals in conversations, including for wedding and corporate enquiries.stcompholdings.com · read 9 Oct 2026
- Purpose
- It brings hotel enquiries, bookings, guest history and replies into one system, with AI responding around the clock.stcompholdings.com · read 10 Oct 2026
- Sales pipeline
- The CRM tracks B2B and B2C pipelines with live values and conversation-based deal summaries.stcompholdings.com · read 10 Oct 2026
